MARKET RESEARCH BY JEET PAREKH IIT BHU Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy.

2. WHAT IS
MARKETING
RESEARCH ?

3. Systematic
design
Collection Analysis
Reporting
of data
and
findings
MAREKETING RESEARCH IS

4. MARKETING
RESEARCH
PROCESS
INVOLVES...

5. DEFINING
THE
PROBLEM
OBJECTIVES

8. DEVELOP
THE
RESEARCH
PLAN

9. COLLECTING
INFORMATION

10. ANALYSE THE
INFORMATION

11. PRESENTING
THE
FINDING

12. MAKING
THE
DECISION

13. Developing the Research Plan
1. Data Sources

14. Developing the Research Plan
1. Data Sources
2. Research instruments

15. Developing the Research Plan
1. Data Sources
2. Research instruments
3. Research approach

16. Developing the Research Plan
1. Data Sources
2. Research instruments
3. Research approach
4. Sampling plan

17. Developing the Research Plan
1. Data Sources
2. Research instruments
3. Research approach
4. Sampling plan
5. Contact methods

18. Researchers can
gather:
Primary Data
Secondary Data

19. FOCUSSED
GROUP

20. OBSERVATION

21. SURVEY
RESEARCH

22. BEHAVIORAL DATA
&
EXPERIMENTATION

23. The following research instruments
are used to collect data:
Questionnaires
Qualitative Measures
Technological Devices

24. Some
popular
Qualitative
Research
approaches
are…

25. .
Word association
Projective techniques
Visualization
Brand Personification
Laddering

26. Sampling Plan
decisions

27. 1) Sampling plan unit:
Who should we
survey?
2) Sample size: How
many people should
we survey
3) Sampling
procedure: How
should we choose
the respondents?

28. CONTACT METHODS
TELEPHONE

29. CONTACT METHODS
PERSONAL INTERVIEW

30. CONTACT METHODS
Mail Questionnaire

31. CONTACT METHODS
ONLINE RESEARCH

32. Characteristics of good
marketing research
SCIENTIFIC OBSERVATION

33. Characteristics of good
marketing research
RESEARCH CREATIVITY

34. Characteristics of good
marketing research
MULTIPLE METHODS

35. Characteristics of good
marketing research
INTERDEPENCE OF DATA
AND GRAPH

36. Characteristics of good
marketing research
FINANCIAL INFORMATION

37. Characteristics of good
marketing research
ETHICAL MARKETING

38. Characteristics of good
marketing research
HEALTHY SKEPTISM

40. JEET PAREKH
Created by --
Indian Institute of Technology ,
Banaras Hindu University Varanasi
Linkedin :https://in.linkedin.com/pub/jeet-
parekh/54/b10/51b
During an
Internship by --
Prof. Sameer Mathur
Indian Institute of Management ,
Lucknow
(www.IIMintenship.com)