4. Storage
• Process where info is maintained for
a period of time
• How much is stored depends on time
spent encoding
5. Retrieval
• Occurs when info is brought to mind from
storage
• How easily we do this depends on how
well it was encoded &and stored and can
be genetic
7. Sensory Short Term Long Term
Capacity
Everything
we see and
hear at 1
instant
About 7 items
in healthy
adults
Vast; and
uncountable
Duration Fraction of a
second
Less than 20
sec.onds if not
rehearsed
Can be a
lifetime
Example
Briefly seeing
something then
asked to recall
one detail
Look up phone
number and
remember it long
enough to dial it
Remember the
house or phone
number from your
childhood
13. Chunking
Grouping items to make them easier to
remember
http://daphne.palomar.edu/stat/mark/stm%20chunking.htm
Follow my directions
14. Look at the words for 2 minutes When I tell you write as
many down as you can remember You’ll be given 2
minutes to write as well
Nine SwapCell Ring Lust
Plugs Lamp AppleTableSway
Army Bank Fire Hold Worm
ClockHorse Color Baby Sword
Desk Hold Find Bird Rock
15. Look at the words for 2 minutes When I tell you write as
many down as you can remember You’ll be given 2
minutes to write as well
Horse Cat Dog Fish Bird
Orange Yellow Blue Green
Black
TableChair Desk Bookcase Bed
Teacher School Student Class
Bell
23. Can’t retrieve info that you absolutely know is
stored in your LTM.
Shown also among American Sign Language
(ASL) users
What do you think the problem is?
Tip-of-the-Tongue (TOT)
Experience