3. Three New Concentrations
• Leverage technology tools for marketing purposes
• Social media, search engines, etc.
Digital Marketing
• Turn numbers into marketing insight and strategy
• Prepare for grad school
Marketing Analytics
& Research
• Help businesses to sell to other businesses
• Learn persuasive skills
Professional Sales
4. How Does it Work?
OLD STRUCTURE
4 + 4
Required Electives
NEW STRUCTURE
4 + 3 + 1
Major Track Track
Required Required Elective
All students still need to take one 3CH 200-400 level free elective and 6CH any free electives to make a total of 33CH.
5. All Marketing Majors Take…
MKTG402 Consumer Behavior
MKTG407 Marketing Research
MKTG411 Multinational Marketing
MKTG490 Marketing Policy and Strategy (Capstone)
6. Digital Marketing
TRACK REQUIRED
MKTG450 Marketing on the
Internet
MKTG455 Social Media
Marketing
MKTG460 Web Analytics
TRACK ELECTIVES
MKTG406 Public Relations
MKTG412 Retail Marketing
IT 325 Web Site and Web Page Design
MKTG496 Practical Marketing Solutions
MKTG367/368/369 Co-
op/Internship/Practicum
7. Marketing Analytics and Research
TRACK REQUIRED
MKTG460 Web Analytics
MKTG475 Marketing Analytics
BNAL406 Spreadsheet
Modeling and Analysis for
Business Decisions
TRACK ELECTIVES
IT450 Database Concepts
MKTG496 Practical Marketing Solutions
BNAL415 Advanced Business Analytics/Big
Data Applications
MKTG367/368/369 Co-
op/Internship/Practicum
8. Professional Sales
TRACK REQUIRED
MKTG404 Sales Management
MKTG405 Art of Influence and
Persuasion
MKTG416 Professional Selling
TRACK ELECTIVES
MKTG428 Marketing of Services
MKTG475 Marketing Analytics
MKTG412 Retail Marketing
MKTG496 Practical Marketing Solutions
MKTG367/368/369 Co-
op/Internship/Practicum
9. General Tips
Starting Fall 2016
DegreeWorks likely available late summer
Everyone: Take MKTG311 early
Marketing Analytics: Take BNAL206 and BNAL306 early