This document provides a briefing on UniSIM's marketing programme. It outlines the compulsory and elective courses required for a marketing major, including core marketing courses and courses in areas like consumer behavior, integrated marketing communications, and business-to-business marketing. Example marketing careers are listed, such as sales management, advertising, and product management. Recommended marketing electives are highlighted, and the benefits of minoring in other business disciplines are discussed. Contact information is provided for inquiries about the marketing programme.
3. Exercise: Tagline/Slogan
• Think of a suitable tagline/slogan for UniSIM
that can be used in an advertisement
• Try your best to keep to 5 words or less
• Write it on the piece of paper
• Also write down your full name
• You have 5 minutes to do this exercise
• Please write neatly
6. Marketing is about . . . . . .
• Being customer-focused
• Creating customer value
and satisfaction
• Offering superior value
than your competitors
• Delivering customer
satisfaction at a profit
7. Cultivating the Marketing Mindset
• Behave like a consumer
• Think like a marketer
• Observe all things that can be marketed
• Learn to use Marketing terminology
• Be careful about Marketing Myopia
• “Marketing is all about brevity”
8. Marketing Major - Compulsory 80 CU
BUS100 Business Skills and Management
BUS105 Statistics
BUS201 Contract and Agency Law
BUS204 Business Excellence
BUS206 Managing People
ACC201 Financial Accounting
ACC203 Managerial Accounting
ECO201 Managerial Economics
FIN301 Financial Instruments, Institutions and Markets
FIN303 Financial Management
MKT202 Marketing Management
MKT351 Consumer Behaviour
MKT358 Integrated Marketing Communications
MKT361 Business-to-Business Marketing
MKT363 Services Marketing
MKT390 Marketing Research
10. Major Electives- 20 CU (Choose 4)
BUS354e Customer Relationship Management
MKT352 Sales Management
MKT353 Retail Management
MKT354 Brand Management
MKT355 Multivariate Analysis
MKT356 Marketing for Financial Services
MKT360 Internet & Social Media Marketing
MKT362 Pricing
MKT364 Case Studies in Marketing Management
Compulsory
Applied Project - MKT488 Marketing Applied Project (10 cu)
Integrative Course - BUS488 Strategy (10 cu)
11. Minor Courses- 40 CU
Choose from:
Accountancy
Analytics
Communication
Human Resource Management
Information Technology
Psychology
Sociology
Supply Chain Management
The Power of the Minor
12. Marketing/Sales–related careers in :
Sales/ Sales Management
Advertising & Promotions
Public Relations and Corporate
Communications
Customer Support Services
Product & Brand Management
Retailing & Wholesaling
Purchasing & Merchandising
Marketing/ Consumer Research
E-Marketing
Every organisation in every industry does some form of Marketing
13. Typical Job Titles For Marketing
13
Account Manager
Advertising Manager
Brand Manager
Buyer
Fund-raiser
Consultant
Market Researcher
Sales Manager
Marketing Support Officer
Media Planner
Product Development
Specialist
Product Manager
Call Centre Manager
Customer Services Manager
Marketing Lecturer
