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Sales Enablement and Content Marketing Equates to Results
- 2. © 2012 Eloqua, Inc. 2© 2012 Eloqua, Inc.
Sales Enablement + Content Marketing = Results
An Eloqua Power Hour Presentation
May 23, 2013
@marilynecox
- 3. © 2012 Eloqua, Inc. 3
Marilyn Cox, Presenter
Marilyn Cox is a Modern Marketer and
Director of Marketing Communications, at
Cincom Systems Inc. She creates strategic
and tactical marketing communications that
help achieve corporate objectives. Marilyn
has also been an Eloqua User for 5 years.
If Marilyn couldn’t be a marketer she would
be a professional wrestler with the WWE.
Follow her @marilynecox
@marilynecox
- 6. © 2012 Eloqua, Inc. 6
Transition from Reactive to
Proactive Sales Enablement
@marilynecox
- 8. © 2012 Eloqua, Inc. 8
Identify Your Tools and Develop a Plan
@marilynecox
- 10. © 2012 Eloqua, Inc. 10
Segment Audit According to Buy-Cycle
@marilynecox
- 11. © 2012 Eloqua, Inc. 11
Then Segment Content by Audience
@marilynecox
- 18. © 2012 Eloqua, Inc. 18
Data Mine and Crowd Source for Content Opps
@marilynecox
- 19. © 2012 Eloqua, Inc. 19
Leverage the Sales Relationship
@marilynecox
- 20. © 2012 Eloqua, Inc. 20
Arm Sales With Content and Tools
@marilynecox
- 22. © 2012 Eloqua, Inc. 22
Transform Sales Into Thought Leaders
@marilynecox
- 23. © 2012 Eloqua, Inc. 23
Become Information Transparent
@marilynecox
- 26. © 2012 Eloqua, Inc. 26
Audit and Measure Your Existing Content
@marilynecox
- 27. © 2012 Eloqua, Inc. 27
Classify, Map, and Measure Your Content
@marilynecox
- 28. © 2012 Eloqua, Inc. 28
Align Your Content, and Content Terminology,
to Your Sales Process.
@marilynecox
- 29. © 2012 Eloqua, Inc. 29
Crowdsource for New Content Opportunities
@marilynecox
- 30. © 2012 Eloqua, Inc. 30
Provide Context and Tools to Sales
@marilynecox
- 32. © 2012 Eloqua, Inc. 32
Thank you for attending today’s
Power Hour
Marilyn Cox, mcox@cincom.com
@marilynecox
- 33. © 2012 Eloqua, Inc. 33Copyright © 2013, Oracle and/or its affiliates. All rights reserved. @marilynecox
Editor's Notes
- BEST PRACTICES: Open Excel 2007 before creating charts in PowerPoint Duplicate this slide and edit and update data
- Support, empower, and align with your sales organization. Smart sales teams and relevant content will result in strong revenue.