How to Develop a Powerful LGBT Social Presence
Report
Share
•9 likes•4,614 views
![II. Content Strategy
5.
HOW
can
content
be
shared
most
ef]iciently?
Using
Instagram
+
IFTTT
together:
AUTOMATICALLY
share
Instagram
photos
to
12
SOCIAL
NETWORKS](https://image.slidesharecdn.com/howtodevelopanlgbtsocialpresence7aug14-140811164435-phpapp02/75/how-to-develop-a-powerful-lgbt-social-presence-12-2048.jpg?cb=1668345812)
![II. Content Strategy
5.
HOW
can
content
be
shared
most
ef]iciently?
Using
IFTTT
‘recipe’:
AUTOMATICALLY
share
Instagram
photos
to
Twitter
as
images
-‐
instead
of
weblinks
-‐
for
HIGHER
ENGAGEMENT](https://image.slidesharecdn.com/howtodevelopanlgbtsocialpresence7aug14-140811164435-phpapp02/75/how-to-develop-a-powerful-lgbt-social-presence-13-2048.jpg?cb=1668345812)
How to Develop a Powerful LGBT Social Presence
•9 likes•4,614 views
Report
Share
Download to read offline
This presentation provides recommended action steps and shortcuts for building a powerful, LGBT social presence on mainstream social networks. Note that these action steps and shortcuts are applicable to targeting not just the LGBT community - but also almost any niche, target social audience. Social 2 Go-Go's social marketing strategy incorporates principles of both: (1) Content strategy (services covered by most marketing & PR agencies) -&- (2) Audience development (services generally not covered by marketing & PR agencies) Interested in learning more? Contact us anytime for your complimentary, initial consultation. Serious business inquiries only, please. Michael J.D. Warner Principal, Social 2 Go-Go Email: michael@social2gogo.com
More Related Content
What's hot
What's hot(15)
Similar to How to Develop a Powerful LGBT Social Presence
Similar to How to Develop a Powerful LGBT Social Presence(20)
Recently uploaded
Recently uploaded(7)
How to Develop a Powerful LGBT Social Presence
- 1. How to Develop an LGBT Social Presence Presented by Michael J.D. Warner, Social 2 Go-Go Social Marketing
- 2. Development of social presence is part ‘art’ + part ‘science’: I. Overview Content Strategy (‘Art’) Audience Development (‘Science’)
- 3. I. Overview MAXIMUM social presence will be achieved with a social marketing plan that includes BOTH: 1. Content Strategy (text + media) that encourages target users to engage with you. 2. Audience Development (social tools) that encourages target users to follow you.
- 4. II. Content Strategy 1. WHO is your target audience?
- 5. II. Content Strategy 2. WHERE is your target audience? i. Primary social networks: Facebook Twitter Instagram Google+
- 6. II. Content Strategy 2. WHERE is your target audience? ii. Secondary social networks: Pinterest Tumblr YouTube Soundcloud LinkedIn Grindr Foursquare
- 7. II. Content Strategy 2. WHERE is your target audience? iii. Regional social networks: VK (Russia) Mixi (Japan) Weibo (China)
- 8. II. Content Strategy 3. WHICH keywords + hashtags are popular with your target community? #instagay #f4f #lgbt #bromosexual #gaylatino #teamlesbian #twink #instabear
- 9. II. Content Strategy 4. WHEN should content be shared to maximize reach? Facebook ⇒ Facebook Page Insights
- 10. II. Content Strategy 4. WHEN should content be shared to maximize reach? Twitter ⇒ Crowdbooster ⇒ SocialBro
- 11. II. Content Strategy 4. WHEN should content be shared to maximize reach? Instagram ⇒ Iconosquare
- 12. II. Content Strategy 5. HOW can content be shared most ef]iciently? Using Instagram + IFTTT together: AUTOMATICALLY share Instagram photos to 12 SOCIAL NETWORKS
- 13. II. Content Strategy 5. HOW can content be shared most ef]iciently? Using IFTTT ‘recipe’: AUTOMATICALLY share Instagram photos to Twitter as images -‐ instead of weblinks -‐ for HIGHER ENGAGEMENT
- 14. II. Content Strategy 6. WHAT content is most interesting to your target audience? ‘H.E.R.’ Humor Emotion Relevancy
- 15. IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users that: i. Share content with hashtags used by your target community.
- 16. IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users that: ii. Follow and/or are followed by your peers + competitors.
- 17. IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users that: ii. Follow and/or are followed by your peers + competitors.
- 18. IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users that: iii. Belong to online communities where your target users are active.
- 19. IIi. Audience Development 2. FLUSH social users that unfollow you -‐or-‐ that don’t follow you back within 5-‐7 days.
- 20. IIi. Audience Development 3. AUTOMATE likes, comments + follows on Instagram to DOUBLE your engagement + audience growth.
- 21. IV. Results STRONGER Social Presence with 4-‐5x AUDIENCE GROWTH
- 22. Interested in learning more? Contact me anytime: Michael J.D. Warner Principal, Social 2 Go-‐Go Tel: +1.917.714.1196 Email: michael@social2gogo.com V. Contact