Shoe Ads

1. These adverts are
aimed at adults, they
have used a lot of
neutral colours and
talk more about the
functionality of the
shoes, such as their
comfort for walking,
the quality of the
shoes and how good
they are for work. The
show ads are clearly
based around the
comfort of the shoes
to be work all day and
for travelling to and
from work, or to be
worn at work.

2. These shoe adverts are
aimed at the younger
generation, this is clear
from the bright colours
and the choice of words
such as ‘kiss my airs’ which
is very informal. The
adverts are more based
around the look of the
show as opposed to the
functionality of it. This is
because the younger
generation buy shoes
based on what is
fashionable now and not
on what the shoe is going
to be used for.