Car Ads

1. These cars are advertised
to the working-class
demographic, this is clear
from the text that is used
on the ads that make the
cars look reliable and
family friendly. These cars
are pictured in towns and
cities because this is
where they will most
likely be driven to get to
and from work.

2. These cars are advertised to
the upper-class, this is clear
from the lack of text which
makes people look more at
the design of the car. These
people will be buying the car
because of the brand and
the status as opposed to
something that will be
reliable and economic. The
cars are pictured in big open
spaces on long roads.