1. WENDY HE
(818) 658-0301 wendyhe.com wendyhe816@gmail.com
EDUCATION
The University of Texas at Austin Expected May 2017
Bachelor of Science in Public Relations
WORK EXPERIENCE
Social Factor, Austin, TX Sep. 2015 - Nov. 2015
Digital Marketing Intern
- Shadowed executive leadership and client teams on best practices in social media for brands
- Learned content moderation techniques from colleagues responsible for Facebook.com/Facebook
- Developed social media content for both brand and client properties on Twitter, Facebook and LinkedIn
Localwise, Berkeley, CA Mar. 2015 - June 2015
Community Manager
- Managed brand identity at events on Berkeley City College campus
- Created unique fan engagement strategies to increase brand awareness
- Promoted to local businesses, garnering 100 new applicants a day
Tikkun Magazine, Berkeley, CA Mar. 2015 - May 2015
Operations and Development Intern
- Designed newsletter, and assisted with subscription renewals through Salsa (DIA)
- Built promotional relationships with bookstores, publishers, and academic institutions
FYSE, Beijing, China Oct. 2014 - Dec. 2015
Program Management Intern
- Evangelized incubator programs for women entrepreneurs through social media, press releases, and partnerships
- Produced and executed a fundraising dinner around the topic of women entrepreneurship
VOLUNTEER EXPERIENCE
Migrant Children’s Foundation, Beijing, China Oct. 2014 - Dec. 2015
Volunteer English Teacher
- Taught English to 40 primary school students of migrant worker families
- Represented MCF as a volunteer at the British Ball hosted by the British Council in Beijing
PROJECTS
Global Social Entrepreneurial Project, Boston, MA Aug. 2014
- Led a team of 8 people in developing a business plan for a food bank
- Surveyed 100 people in Philadelphia to gain insight on people’s awareness about social enterprises
New York Charity Auction, New York, NY Aug. 2014
- Organized a charity auction with 100 attendees and donated the proceeds to UNHCR (The UN Refugee Agency)
- Created and executed the communication strategy for the event, such as sending newsletters and invitations
SKILLS
Writing: News releases, blog content, social media content, newsletters and situational analysis reports
Research: Mintel, Social Mention, Simply Map, EBSCO, Factiva, Nielson, MarketLine, and Lexis-Nexis
Business: Spredfast Conversations, Google Analytics, Alibaba, Salsa (DIA), Subscription Genius, Asana and Toggl
Social Media: Facebook, Twitter, LinkedIn, WordPress, Instagram, Sina Weibo, Tecent Wechat
Language: Full Professional Proficiency in English and Mandarin Chinese
Others: Online Business to Business (B2B) and Business to Consumer (B2C) Sales
