3. "THE SINGLE BIGGEST PROBLEM IN COMMUNICATION IS
THE ILLUSION THAT IT HAS TAKEN PLACE." - GEORGE
BERNARD SHAW
• Technology has transformed the way we communicate in many
ways.
• It has provided new tools and methods for communication that
are faster,
effective, efficient, and more convenient than traditional
method’s.
Some examples :
• Real time communication
• Enhanced collaboration
• Global reach
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ASSIGNMENT : TECHNOLOGY - ENABLED
COMMUNICATION
4. TRADITIONAL COMMUNICATION VS. TECHNOLOGY-
ENABLED
In-Person, Letters, Pagers,
Landlines, Radio
Email, Messaging, VC’s & Social
Media
Long Lead time Quick
Slow delivery Faster
Poor Local Coverage Wider Coverage
Communication has a passive
audience
Communication has an active
audience
Marketing is one way communication
channel
Marketing is two way
communication channel
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ASSIGNMENT : TECHNOLOGY - ENABLED COMMUNICATION
5. DIGITAL COMMUNICATION
• Digital communication uses technologies such as the internet, email,
or social media
• Advantages of digital communication include speed, convenience,
and cost-effectiveness
• Instant messaging allows real-time information that is more efficient
than traditional methods
• Each form of has an unique features and advantages for different
types of communication
• Video conferencing can be useful for remote teams that need to
collaborate in real-time
• Social media can be a powerful tool for reaching a wider audience on
a global territory
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ASSIGNMENT : TECHNOLOGY - ENABLED COMMUNICATION
6. SOCIAL MEDIA COMMUNICATION
• Uses platforms like Facebook, Twitter, and LinkedIn to share
information and connect
• It allows individuals and organizations to reach a large and diverse
audience quickly
• It facilitates two-way communication and engagement with followers
or customers.
• Different platforms offer unique features and benefits, such as
Twitter's real-time updates and Instagram's focus on visual content.
• Facebook is a popular platform that offers groups, pages, and ads to
help individuals and organizations meet their communication needs
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ASSIGNMENT : TECHNOLOGY - ENABLED COMMUNICATION
7. ADVANTAGES OF TECHNOLOGY-ENABLED
COMMUNICATION
• Speed : Messages can be sent and received instantly,
allowing for quick and efficient
communication
• Accessibility : communication can take place from
anywhere in the world, as long as there is an
internet connection or cellular network
available
• Cost-effectiveness : Many technology-enabled
communication tools are free or low-cost,
reducing the need for expensive equipment or
travel
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ASSIGNMENT : TECHNOLOGY - ENABLED COMMUNICATION
8. EXAMPLES OF HOW TECHNOLOGY-ENABLED
COMMUNICATION HAS TRANSFORMED THE WAY WE
COMMUNICATE INCLUDE:
• Video conferencing: allows for face-to-face communication and
collaboration without the need for physical meetings
• Instant messaging: enables quick and efficient communication,
particularly for remote teams or those working in different time
zones
• Social media: allows for two-way communication and engagement
with a large and diverse audience, and can be used for marketing,
customer service, and more.
• By embracing technology-enabled communication, individuals and
organizations can benefit from these advantages and use them to
improve communication and collaboration.
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ASSIGNMENT : TECHNOLOGY - ENABLED COMMUNICATION
9. DISADVANTAGES OF TECHNOLOGY-ENABLED
COMMUNICATION
• Harder to use for people of older generations.
• Cyber-bullying and cyber-skyping made possible.
• Not always sure who you are communicating with.
• Makes communication less personal.
• Not always reliable
• Solutions to overcome challenges:
• Mindful use of technology-enabled communication can be
responsible and effective. 9
ASSIGNMENT : TECHNOLOGY - ENABLED COMMUNICATION
10. DISADVANTAGES OF TECHNOLOGY-ENABLED
COMMUNICATION
• Technology Causes Lack of Interest in Studying. ...
• Technology Causes Environmental Problems. ...
• Technology Reduces the Creativity of People. ...
• Technology Causes Health Problems in People. ...
• Security Issues in Using the Technology. ...
• Modern Technology Waste our Time.
• Solution :
• Use secure communication channels & better Technology- enabled
Communications
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ASSIGNMENT : TECHNOLOGY - ENABLED COMMUNICATION
11. COMMUNICATION TOOLS AND TECHNOLOGIES
• Tools : SmartPhones, computers, smart phones &
conferencing
• Technologies : Blogs, websites, social media technologies and
emails
• Communication is more efficient , effective & faster with these
tools
• Allowing faster and more convenient communication across
distances
• Real-time sharing of information and collaboration is easy with these
tools
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ASSIGNMENT : TECHNOLOGY - ENABLED COMMUNICATION
12. FUTURE OF TECHNOLOGY-ENABLED COMMUNICATION
• The future of technology-enabled communication is bright and promising.
• It is at the very core of the future of communication
• Advancements in artificial intelligence, virtual reality, and Internet of Things
(IOT) web 3.o , chat bot etc., will continue to shape the way we
communicate.
• These technologies will enable more personalized and interactive
communication experiences, further breaking down barriers of time and
distance.
• However, with continued growth comes challenges such as the need to
balance technology with privacy concerns, and ensuring equal access to
communication technology for all members of society. 12
ASSIGNMENT : TECHNOLOGY - ENABLED
COMMUNICATION
13. CASE STUDY - EFFECTIVE USE OF TECHNOLOGY-
ENABLED COMMUNICATION
• Company: Smart mobile Communications Pvt Ltd.,
• Strategies and Tools used:
• Implementation of a cloud-based project management software for remote
team collaboration and communication
• Utilization of video conferencing and instant messaging for virtual meetings
and discussions
• Outcomes and Benefits:
• Increased productivity and efficiency in project completion
• Improved collaboration and communication among remote teams
• Cost savings on travel and overhead expenses.
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ASSIGNMENT : TECHNOLOGY - ENABLED
COMMUNICATION
14. CONCLUSION
• Technology has transformed communication by enabling faster, accessible, and
cost-effective
• It offers numerous benefits, such as improved collaboration, effective and
productivity.
• There are also challenges associated with it, such as privacy, low latency, edge
computing
• These can be overcome by adopting measures to protect data and ensuring personal
touch
• Smartphones and software applications, have made communication more efficient
and effective.
• The future holds great potential, but it also comes with challenges that need to be
addressed.
• The case study highlights how technology-enabled communication can lead to
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ASSIGNMENT : TECHNOLOGY - ENABLED COMMUNICATION