The travel industry is all about selling an experience, and Virtual Reality (VR), Artificial Intelligence (AI) and robots might become important selling tools. How are other industries using these new tools and how could it be applied to rail?

1. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
VR, AI, ROBOTS...
SHAPING THE RAIL
INDUSTRY?
Amadeus Rail
Innovation Forum 2017

2. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
THE PERFECT STORM
Music News Advertising Media &
Telco
Automotive CementEducation Retail Logistics Healthcare ConstrcutionBanking
2
DIGITAL TORNADO

3. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
THE PERFECT STORM
Music News Advertising Media &
Telco
Automotive CementEducation Retail Logistics Healthcare ConstrcutionBanking
3
DIGITAL TORNADO

4. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 4
NEW TECHNOLOGIES
DISRUPT OUR DAILY LIFE

5. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
CHANGE HOW WE DEAL
WITH MEDIA

6. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 6
& INFORMATION

7. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 7
BEAM
USA
CHANGE THE WAY HOW
SERVICES WORK

8. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 8
88% think
about digital
transformation
80% are
followers,
no maker

9. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 9
HYPERLOOP

10. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 10
HYPERLOOP
USA

11. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 11
SHINKANSEN
JAPAN

12. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
SHARED AUTONOMY
LOCAL MOTORS, IBM, USA

13. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 13
GENERATION OF
DIY
TRAVELLERS

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15. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 15
LEAP
USA

16. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 16
THE POTENTIAL
OF DISRUPTIVE
TEHNOLOGIES

17. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
AMAZON ECHO
USA

18. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
AMAZON GO
USA

19. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
PEPPER (MASTERCARD)
USA
ROBOTS AS A SERVICE

20. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 20
MICROSOFT
USA

21. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 21
Digital transformation is
driven by technology
and also by the evolution of
customer behavior.

22. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 22

23. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 23
EXOSCELETON @ AUDI, CHAIRLESS CHAIR

24. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
24
FROM MOBILE TO INTERNET OF THINGS

25. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
WITHINGS
FRANKREICH

26. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 26
THE
NEWS FROM
THE DAY AFTER
TOMORROW

27. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
AUGMENTED
REALITY

28. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
ATHEER LABS
„START YOUR DAY WITH AR…“

29. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
MICROSOFT
USA

30. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 30
BOSTON RAIL CENTER
USA

31. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 31
DB HYPERLOOP INNOVATION TRAIN
GERMANY

32. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
VIRTUAL
REALITY

33. AUDI
GERMANY

34. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 34
NIELSEN
ITALY

35. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 35
FACEBOOK SPACES – A NEW WAY TO CONNECT

36. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 36
DEUTSCHE BAHN TRAIN SIMULATOR

37. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 37
BOMBARDIER TRANSPORTATION
VIRTUAL MANUFACTURING

38. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 38
CANADA
VIRTUAL REALITY SECURITY CAMPAIGN

39. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 39
EMIRATES
ETIHAD RAIL VR

40. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
ROBOTICS

41. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 41
ROBOTBASE
USA

42. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 42
BEAM
USA

43. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 43
PEPPER @ OAKLAND INTERNATIONAL AIRPORT
USA

44. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
ARTIFICIAL
INTELLIGENCE

45. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 45
ECHO SHOW
USA

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TRAVEL BOT & MANAGEMENT SOLUTION

47. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 47
30 SECONDS TO FLY
USA

48. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 48
CLAIRE
USA

49. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 49
AEROMEXICO AU CHATBOT
MEXICO

50. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 50
TECHNOLOGIES
MINDSET

51. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 51
HOW
TO INNOVATE?

52. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
THE FUNNEL –
IS OLD WAY OF INNOVATING
THE GOLDEN* IDEA TRAP*Also called next big thing

53. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 53
WHAT THE
HECK IS A
HACK…?

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IDEA PROTOTYPE
MARKETING
MARKETINGPRODUCTION
THE HACK

55. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 55
GROWTH TEAM VS. MARKETING
FACEBOOK

56. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 56
“If you do build a great
experience, customers tell each
other about that. Word of mouth
is powerful.”
(Jeff Bezos)
AMAZON
WORD OF MOUTH AS MARKETING

57. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 57
GOOGLE GLASS
PROTOTYPE

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GOOGLE GLASS
EXPLORER EDITION

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PHILIPS HEALTHCARE
GOOGLE GLASS

60. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 61
HOW
TO INNOVATE?

61. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 62
OFFICE CULTURE &
OPEN SPACES
MAKE ROOM TO MAKE

62. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 63
GOOGLE
GARAGE

63. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 64
OTTO
COLLABOR8

64. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 65
THE RISE OF MAKER SPACES
FIRSTBUILD MAKER FACTORY (GENERAL ELECTRIC)

65. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 66
FIRSTBUILD MAKER FACTORY (GENERAL ELECTRIC)

66. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 67
FAKE IT TILL YOU MAKE IT
STANFORD UNIVERSITY
d.school

67. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
INNOVATION CONSULTANCY, HAMBURG
WE ARE DOING THE DIGITAL TRANSFORMATION

68. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
BKB
SWITZERLAND

69. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
INNOVATION HACKING: BOTTOM LINE
70
SITUATION
OF
UNCERTAINTY
CULTURE
OF
EXPERIMENTATION
DAVID ROGERS (2016): THE DIGITAL TRANSFORMATION PLAYBOOK

70. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE 71
NOW
IT´S UP
TO YOU!

71. FUTURE CANDY AMADEUS RAIL INNOVATION FORUM JUNE 2017 SEITE
72
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