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#ATSYD
         #ATSYD
#ATSYD
THE DIGITAL
 PHYSICAL FUTURE
  AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies




#ATSYD
CONNECTING
DIGITAL &
PHYSICAL
REALITIES

#ATSYD
DIGITAL PHYSICAL
#ATSYD
8.7 BILLION
CONNECTED
DEVICES
IN 2012
Source: Cisco’s IBSG group / Forbes




 #ATSYD
ONLY 1% OF PHYSICIAL
OBJECTS THAT CAN BE
CONNECTED ARE
Source: Cisco’s IBSG group / Forbes




#ATSYD
#ATSYD
STRATEGIES
         LEARNING
         INTIATIVES
#ATSYD
#ATSYD
‘ Our Future Ready business renewal program involves adapting
 our products and services, in fact our whole business model, in
 response to this trend.

 Australia Post is finding opportunities to better connect people,
 in both the physical and the digital world.
                                             ’
 Australia Post Managing Director & CEO, Ahmed Fahour
 Australia Post Annual Report 2012.



 #ATSYD
The
Challenge
#ATSYD
THE BIGGEST
PHYSICAL NETWORK
IN AUSTRALIA


#ATSYD
5 BILLION+ DELIVERIES
 33,031 EMPLOYEES
 15,995 POST BOXES
 10,380 TRUCKS, VANS AND MOTORBIKES
 2,560 REGIONAL AND REMOTE OUTLETS
 1,868 METROPOLITAN RETAIL OUTLETS
 498 PROCESSING CENTRES
 23 BUSINESS HUBS
 4 GATEWAY FACILITIES
#ATSYD
A LONG JOURNEY


#ATSYD
WHAT
WE’VE
DONE
TO DATE
#ATSYD
TODAY’S TAKE AWAY.


#ATSYD
Five key
Strategies
#ATSYD
Use online to boost
  your offline brand
#ATSYD
#ATSYD
#ATSYD
Use physical assets
  to drive brand online
#ATSYD
#ATSYD
#ATSYD
#ATSYD
Create digital versions
  of physical products
#ATSYD
#ATSYD
#ATSYD
- DIGITAL MAILBOX VIDEO -




#ATSYD
Turn digital goods
  into physical objects
#ATSYD
#ATSYD
- SOCIAL MEMORIES VIDEO -




#ATSYD
Meet digital demand
  with physical solutions
#ATSYD
- DELIVERY CHOICES VIDEO -




#ATSYD
#ATSYD
- PARCEL LOCKERS VIDEO -




#ATSYD
Wrap up
#ATSYD
HOW CAN YOU
OR YOUR CLIENT?

#ATSYD
Use online to boost your offline brand
Use physical assets to drive brand online
Create digital versions of physical products
Turn digital goods into physical objects
Meet digital demand with physical solutions



 #ATSYD
Thanks
© 2012 Razorfish
QUESTIONS




#ATSYD

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Editor's Notes

  1. CURATE RATHER THAN CREATE & BE IN CONSUMER ENVIRONMENTS 20% UPLIFT$400 FOR NOTHING
  2. DRIVING PHYSICAL PARCELS & PRODUCTS THROUGH ONLINE CAMPAIGNSFROM 14,000 FANS TO 140,000 FANS IN JUST OVER A YEAR.
  3. COMPETE IN SEARCH RANKINGS BY USING 4,000 POST OFFICES. LOCAL SEO PAGES FOR EVERY OUTLET
  4. 2,545 CHECK-INS JUST SINCE DECEMBER 2012.QUESTION NOW HOW DO WE USE DWELL TIME / QUE TIME IN STORE?
  5. AND HOW DO WE USE THE DATA TO INFORM STRATEGIC DECISION MAKING
  6. SOFT LAUNCH USING OWNED MEDIA. DOWNLOADED 5,000 TIMES IN JUST TWO MONTHS2012 MOBILE AWARDS WINNER IN UTILITY CATEGORY
  7. STRATEGIC PROBLEM: THE MOVE AWAY FROM PAPER BILLING. SOLUTION: A DIGITAL MAILBOX FOR HOUSEHOLDS TO MANAGE ELECTRONIC BILLS, DOCUMENTS AND RECORDS. FULL LAUNCH THIS YEAR
  8. STRATEGIC CHALLENGE: HOW DO YOU DRIVE THE USE OF MAIL SERVICES USING DIGITAL SOLUTION: TURN DIGITAL ASSETS IN TOO ITEMS PEOPLE WOULD LOVE TO SENDPERSONALISED STAMPS ALLOWS ANYONE TO CREATE THEIR OWN STAMPS.
  9. PARCEL VOLUMES INCREASED BY AROUND 20% LAST YEAR BECAUSE OF ECOMMERCE BOOM. IN RESPONSE: ‘MY DELIVERIES’ FOR CONSUMER / ‘DELIVERY CHOICES’ ONLINE RETAIL.
  10. 100 EXTENDED HOURS LOCATIONS ACROSS AUSTRALIA AND ACCESS PARCEL LOCKERS 24 HOURS A DAY, 7 DAYS A WEEK.DIGITALLY FULLFILLED: CUSTOMERS RECEIVING EMAIL AND SMS NOTIFICATIONS WHEN THEIR PARCEL ARRIVES.
  11. THE FIVE STRATEGIES ARE TAKE AWAYS FOR YOU FROM TODAY ASK YOURSELF THE FOLLOWING QUESTIONS WHEN YOU ARE BACK IN THE OFFICE.