#ATSYD         #ATSYD
#ATSYD
THE DIGITAL PHYSICAL FUTURE  AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies#ATSYD
CONNECTINGDIGITAL &PHYSICALREALITIES#ATSYD
DIGITAL PHYSICAL#ATSYD
8.7 BILLIONCONNECTEDDEVICESIN 2012Source: Cisco’s IBSG group / Forbes #ATSYD
ONLY 1% OF PHYSICIALOBJECTS THAT CAN BECONNECTED ARESource: Cisco’s IBSG group / Forbes#ATSYD
#ATSYD
STRATEGIES         LEARNING         INTIATIVES#ATSYD
#ATSYD
‘ Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model,...
TheChallenge#ATSYD
THE BIGGESTPHYSICAL NETWORKIN AUSTRALIA#ATSYD
5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTL...
A LONG JOURNEY#ATSYD
WHATWE’VEDONETO DATE#ATSYD
TODAY’S TAKE AWAY.#ATSYD
Five keyStrategies#ATSYD
Use online to boost  your offline brand#ATSYD
#ATSYD
#ATSYD
Use physical assets  to drive brand online#ATSYD
#ATSYD
#ATSYD
#ATSYD
Create digital versions  of physical products#ATSYD
#ATSYD
#ATSYD
- DIGITAL MAILBOX VIDEO -#ATSYD
Turn digital goods  into physical objects#ATSYD
#ATSYD
- SOCIAL MEMORIES VIDEO -#ATSYD
Meet digital demand  with physical solutions#ATSYD
- DELIVERY CHOICES VIDEO -#ATSYD
#ATSYD
- PARCEL LOCKERS VIDEO -#ATSYD
Wrap up#ATSYD
HOW CAN YOUOR YOUR CLIENT?#ATSYD
Use online to boost your offline brandUse physical assets to drive brand onlineCreate digital versions of physical product...
Thanks© 2012 Razorfish
QUESTIONS#ATSYD
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ATSYD 13 - Ben Hourahine/Karen Davies - Amnesia Razorfish & Australia post

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  • CURATE RATHER THAN CREATE & BE IN CONSUMER ENVIRONMENTS 20% UPLIFT$400 FOR NOTHING
  • DRIVING PHYSICAL PARCELS & PRODUCTS THROUGH ONLINE CAMPAIGNSFROM 14,000 FANS TO 140,000 FANS IN JUST OVER A YEAR.
  • COMPETE IN SEARCH RANKINGS BY USING 4,000 POST OFFICES. LOCAL SEO PAGES FOR EVERY OUTLET
  • 2,545 CHECK-INS JUST SINCE DECEMBER 2012.QUESTION NOW HOW DO WE USE DWELL TIME / QUE TIME IN STORE?
  • AND HOW DO WE USE THE DATA TO INFORM STRATEGIC DECISION MAKING
  • SOFT LAUNCH USING OWNED MEDIA. DOWNLOADED 5,000 TIMES IN JUST TWO MONTHS2012 MOBILE AWARDS WINNER IN UTILITY CATEGORY
  • STRATEGIC PROBLEM: THE MOVE AWAY FROM PAPER BILLING. SOLUTION: A DIGITAL MAILBOX FOR HOUSEHOLDS TO MANAGE ELECTRONIC BILLS, DOCUMENTS AND RECORDS. FULL LAUNCH THIS YEAR
  • STRATEGIC CHALLENGE: HOW DO YOU DRIVE THE USE OF MAIL SERVICES USING DIGITAL SOLUTION: TURN DIGITAL ASSETS IN TOO ITEMS PEOPLE WOULD LOVE TO SENDPERSONALISED STAMPS ALLOWS ANYONE TO CREATE THEIR OWN STAMPS.
  • PARCEL VOLUMES INCREASED BY AROUND 20% LAST YEAR BECAUSE OF ECOMMERCE BOOM. IN RESPONSE: ‘MY DELIVERIES’ FOR CONSUMER / ‘DELIVERY CHOICES’ ONLINE RETAIL.
  • 100 EXTENDED HOURS LOCATIONS ACROSS AUSTRALIA AND ACCESS PARCEL LOCKERS 24 HOURS A DAY, 7 DAYS A WEEK.DIGITALLY FULLFILLED: CUSTOMERS RECEIVING EMAIL AND SMS NOTIFICATIONS WHEN THEIR PARCEL ARRIVES.
  • THE FIVE STRATEGIES ARE TAKE AWAYS FOR YOU FROM TODAY ASK YOURSELF THE FOLLOWING QUESTIONS WHEN YOU ARE BACK IN THE OFFICE.
  • ATSYD 13 - Ben Hourahine/Karen Davies - Amnesia Razorfish & Australia post

    1. 1. #ATSYD #ATSYD
    2. 2. #ATSYD
    3. 3. THE DIGITAL PHYSICAL FUTURE AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies#ATSYD
    4. 4. CONNECTINGDIGITAL &PHYSICALREALITIES#ATSYD
    5. 5. DIGITAL PHYSICAL#ATSYD
    6. 6. 8.7 BILLIONCONNECTEDDEVICESIN 2012Source: Cisco’s IBSG group / Forbes #ATSYD
    7. 7. ONLY 1% OF PHYSICIALOBJECTS THAT CAN BECONNECTED ARESource: Cisco’s IBSG group / Forbes#ATSYD
    8. 8. #ATSYD
    9. 9. STRATEGIES LEARNING INTIATIVES#ATSYD
    10. 10. #ATSYD
    11. 11. ‘ Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model, in response to this trend. Australia Post is finding opportunities to better connect people, in both the physical and the digital world. ’ Australia Post Managing Director & CEO, Ahmed Fahour Australia Post Annual Report 2012. #ATSYD
    12. 12. TheChallenge#ATSYD
    13. 13. THE BIGGESTPHYSICAL NETWORKIN AUSTRALIA#ATSYD
    14. 14. 5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTLETS 1,868 METROPOLITAN RETAIL OUTLETS 498 PROCESSING CENTRES 23 BUSINESS HUBS 4 GATEWAY FACILITIES#ATSYD
    15. 15. A LONG JOURNEY#ATSYD
    16. 16. WHATWE’VEDONETO DATE#ATSYD
    17. 17. TODAY’S TAKE AWAY.#ATSYD
    18. 18. Five keyStrategies#ATSYD
    19. 19. Use online to boost your offline brand#ATSYD
    20. 20. #ATSYD
    21. 21. #ATSYD
    22. 22. Use physical assets to drive brand online#ATSYD
    23. 23. #ATSYD
    24. 24. #ATSYD
    25. 25. #ATSYD
    26. 26. Create digital versions of physical products#ATSYD
    27. 27. #ATSYD
    28. 28. #ATSYD
    29. 29. - DIGITAL MAILBOX VIDEO -#ATSYD
    30. 30. Turn digital goods into physical objects#ATSYD
    31. 31. #ATSYD
    32. 32. - SOCIAL MEMORIES VIDEO -#ATSYD
    33. 33. Meet digital demand with physical solutions#ATSYD
    34. 34. - DELIVERY CHOICES VIDEO -#ATSYD
    35. 35. #ATSYD
    36. 36. - PARCEL LOCKERS VIDEO -#ATSYD
    37. 37. Wrap up#ATSYD
    38. 38. HOW CAN YOUOR YOUR CLIENT?#ATSYD
    39. 39. Use online to boost your offline brandUse physical assets to drive brand onlineCreate digital versions of physical productsTurn digital goods into physical objectsMeet digital demand with physical solutions #ATSYD
    40. 40. Thanks© 2012 Razorfish
    41. 41. QUESTIONS#ATSYD

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