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ATSYD 13 - Ben Hourahine/Karen Davies - Amnesia Razorfish & Australia post

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ATSYD 13 - Ben Hourahine/Karen Davies - Amnesia Razorfish & Australia post

  1. 1. #ATSYD #ATSYD
  2. 2. #ATSYD
  3. 3. THE DIGITAL PHYSICAL FUTURE AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies#ATSYD
  4. 4. CONNECTINGDIGITAL &PHYSICALREALITIES#ATSYD
  5. 5. DIGITAL PHYSICAL#ATSYD
  6. 6. 8.7 BILLIONCONNECTEDDEVICESIN 2012Source: Cisco’s IBSG group / Forbes #ATSYD
  7. 7. ONLY 1% OF PHYSICIALOBJECTS THAT CAN BECONNECTED ARESource: Cisco’s IBSG group / Forbes#ATSYD
  8. 8. #ATSYD
  9. 9. STRATEGIES LEARNING INTIATIVES#ATSYD
  10. 10. #ATSYD
  11. 11. ‘ Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model, in response to this trend. Australia Post is finding opportunities to better connect people, in both the physical and the digital world. ’ Australia Post Managing Director & CEO, Ahmed Fahour Australia Post Annual Report 2012. #ATSYD
  12. 12. TheChallenge#ATSYD
  13. 13. THE BIGGESTPHYSICAL NETWORKIN AUSTRALIA#ATSYD
  14. 14. 5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTLETS 1,868 METROPOLITAN RETAIL OUTLETS 498 PROCESSING CENTRES 23 BUSINESS HUBS 4 GATEWAY FACILITIES#ATSYD
  15. 15. A LONG JOURNEY#ATSYD
  16. 16. WHATWE’VEDONETO DATE#ATSYD
  17. 17. TODAY’S TAKE AWAY.#ATSYD
  18. 18. Five keyStrategies#ATSYD
  19. 19. Use online to boost your offline brand#ATSYD
  20. 20. #ATSYD
  21. 21. #ATSYD
  22. 22. Use physical assets to drive brand online#ATSYD
  23. 23. #ATSYD
  24. 24. #ATSYD
  25. 25. #ATSYD
  26. 26. Create digital versions of physical products#ATSYD
  27. 27. #ATSYD
  28. 28. #ATSYD
  29. 29. - DIGITAL MAILBOX VIDEO -#ATSYD
  30. 30. Turn digital goods into physical objects#ATSYD
  31. 31. #ATSYD
  32. 32. - SOCIAL MEMORIES VIDEO -#ATSYD
  33. 33. Meet digital demand with physical solutions#ATSYD
  34. 34. - DELIVERY CHOICES VIDEO -#ATSYD
  35. 35. #ATSYD
  36. 36. - PARCEL LOCKERS VIDEO -#ATSYD
  37. 37. Wrap up#ATSYD
  38. 38. HOW CAN YOUOR YOUR CLIENT?#ATSYD
  39. 39. Use online to boost your offline brandUse physical assets to drive brand onlineCreate digital versions of physical productsTurn digital goods into physical objectsMeet digital demand with physical solutions #ATSYD
  40. 40. Thanks© 2012 Razorfish
  41. 41. QUESTIONS#ATSYD

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