1.
#ATSYD
#ATSYD

2.
#ATSYD

3.
THE DIGITAL
PHYSICAL FUTURE
AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies
#ATSYD

4.
CONNECTING
DIGITAL &
PHYSICAL
REALITIES
#ATSYD

5.
DIGITAL PHYSICAL
#ATSYD

6.
8.7 BILLION
CONNECTED
DEVICES
IN 2012
Source: Cisco’s IBSG group / Forbes
#ATSYD

7.
ONLY 1% OF PHYSICIAL
OBJECTS THAT CAN BE
CONNECTED ARE
Source: Cisco’s IBSG group / Forbes
#ATSYD

8.
#ATSYD

9.
STRATEGIES
LEARNING
INTIATIVES
#ATSYD

10.
#ATSYD

11.
‘ Our Future Ready business renewal program involves adapting
our products and services, in fact our whole business model, in
response to this trend.
Australia Post is finding opportunities to better connect people,
in both the physical and the digital world.
’
Australia Post Managing Director & CEO, Ahmed Fahour
Australia Post Annual Report 2012.
#ATSYD

12.
The
Challenge
#ATSYD

13.
THE BIGGEST
PHYSICAL NETWORK
IN AUSTRALIA
#ATSYD

14.
5 BILLION+ DELIVERIES
33,031 EMPLOYEES
15,995 POST BOXES
10,380 TRUCKS, VANS AND MOTORBIKES
2,560 REGIONAL AND REMOTE OUTLETS
1,868 METROPOLITAN RETAIL OUTLETS
498 PROCESSING CENTRES
23 BUSINESS HUBS
4 GATEWAY FACILITIES
#ATSYD

15.
A LONG JOURNEY
#ATSYD

16.
WHAT
WE’VE
DONE
TO DATE
#ATSYD

17.
TODAY’S TAKE AWAY.
#ATSYD

18.
Five key
Strategies
#ATSYD

19.
Use online to boost
your offline brand
#ATSYD

20.
#ATSYD

21.
#ATSYD

22.
Use physical assets
to drive brand online
#ATSYD

23.
#ATSYD

24.
#ATSYD

25.
#ATSYD

26.
Create digital versions
of physical products
#ATSYD

27.
#ATSYD

28.
#ATSYD

29.
- DIGITAL MAILBOX VIDEO -
#ATSYD

30.
Turn digital goods
into physical objects
#ATSYD

31.
#ATSYD

32.
- SOCIAL MEMORIES VIDEO -
#ATSYD

33.
Meet digital demand
with physical solutions
#ATSYD

34.
- DELIVERY CHOICES VIDEO -
#ATSYD

35.
#ATSYD

36.
- PARCEL LOCKERS VIDEO -
#ATSYD

37.
Wrap up
#ATSYD

38.
HOW CAN YOU
OR YOUR CLIENT?
#ATSYD

39.
Use online to boost your offline brand
Use physical assets to drive brand online
Create digital versions of physical products
Turn digital goods into physical objects
Meet digital demand with physical solutions
#ATSYD

40.
Thanks
© 2012 Razorfish

41.
QUESTIONS
#ATSYD