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Murray Mazer - Successful Innovation

Murray Mazer, Head of R&D Innovation at the Amadeus IT Group on the role of innovation in the travel ecosystem.

What are the key aspects for successful innovation?

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Murray Mazer - Successful Innovation

  1. 1. Towards successful innovation ©2014AmadeusITGroupSA Dr. Murray Mazer Head of Amadeus Innovation & Research RAIL Forum, June 2014
  2. 2. Page 2 Do you know this man? And these devices?
  3. 3. Page 3 Any new idea that can be implemented and will generate value Ideas Implementation Value What really matters? Invention vs Innovation
  4. 4. Page 4 Vision Timing Adaptability For successful innovation Factors to consider
  5. 5. Page 5 ©2014AmadeusITGroupSA Vision Franklin’s vision of understanding electricity
  6. 6. Page 7
  7. 7. Page 8 ©2014AmadeusITGroupSA To commercialize and/or to adopt Timing
  8. 8. Page 9 ©2014AmadeusITGroupSA Improve What Exists Create New Possibilities Adaptability
  9. 9. Page 10 ©2014AmadeusITGroupSA Some companies that made a shift Their past did not restrict where and how they could deliver future value
  10. 10. Page 11 ©2014AmadeusITGroupSA Underestimating people’s needs & behaviors, the importance of software & ecosystem Overestimating the brand
  11. 11. Page 12 ©2014AmadeusITGroupSA Successful Innovation Timing Vision Adaptability Consumers Technology
  12. 12. Page 13 ©2014AmadeusITGroupSA Travel Industry changing dramatically because of dramatic changes around it Social networks Devices Demographics Big data Connectivity Mobility Digital Exhaust Cloud Information overload Corporations Solutions Low-Cost Services Experience Traveler empowerment Inspiration Differentiation Personalization Carbon footprint
  13. 13. © 2014 Amadeus IT Group SA
  14. 14. Page 16 Thoughts Things Activities “Data exhaust” Privacy?
  15. 15. Page 17 ©2014AmadeusITGroupSA 13× 2012-2017 50 Billion 2020 10 Billion Today Smart Device Growth Mobile Data Production Increase
  16. 16. You can follow us on: AmadeusITGroup Thank you ©2014AmadeusITGroupSA