It's All About You(Tube): SMX London 2008

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Getting videos into blended search results can drive huge benefits. With most videos in Google's results coming from YouTube this presentation looks at how you can make videos successful on that site.

Technology Business

REAL LIFE SOCIAL MEDIA CIARÁN NORRIS, SEO & SOCIAL MEDIA DIRECTOR baraka27 on flickr It’s All About You(Tube) Ciarán Norris, SEO & Social Media Director

Agenda ,[object Object],[object Object],[object Object],[object Object]

Why YouTube? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Is It Right For You(Tube)? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Is It Right For You(Tube)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimising YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimising YouTube: Titles ,[object Object]

Optimising YouTube: Description ,[object Object]

Who’s getting it right? ,[object Object],[object Object],[object Object]

Optimising YouTube: Thumbnail ,[object Object]

Optimising YouTube: Tags ,[object Object],[object Object],[object Object]

Optimising YouTube: Comments/Ratings ,[object Object],[object Object]

Optimising YouTube: Comments/Ratings ,[object Object],[object Object],[object Object]

Optimising YouTube: Promote Promoters ,[object Object],[object Object]

Who’s getting it right? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s getting it right? ,[object Object],[object Object],[object Object],[object Object],[object Object],Thanks for the view

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions ? ,[object Object],[object Object],[object Object],- bast - on flickr Questions

What's hot

8 Best Practices for Kickstarter Campaignsckocek

YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin

Media evaluation Q3 JodMeAtSix

Evaluation - Question 3ore_shoy

Media studies evaluation question 3Olivia Jarvis

THOMAS RANKIN - USING COMPUTER VISION TO CREATE & PUBLISH BETTER PHOTOS & VIDEOSHilary Ip

SADLER POTTS evalWayne O'Brien

Magazine listingsA2 Media Column E

A2 media evaluation part 6jennabooth

Magazine listingsA2 Media Column E

Media studies evaluation question 3Olivia Jarvis

Audience feedbackJohan Folkes

Evaluation Q3laurenasmedia

smAlbany 2013 youtube for business 2013 aLiberteks

Publisher Monetization: Next Generation of Prime TimeTaboola

Website design needs slidesharelingo2013

What's hot (16)

8 Best Practices for Kickstarter Campaigns

YouTube marketing strategy : Hero, Hub and Hygiene

Media evaluation Q3

Evaluation - Question 3

Media studies evaluation question 3

THOMAS RANKIN - USING COMPUTER VISION TO CREATE & PUBLISH BETTER PHOTOS & VIDEOS

SADLER POTTS eval

Magazine listings

A2 media evaluation part 6

Magazine listings

Media studies evaluation question 3

Audience feedback

Evaluation Q3

smAlbany 2013 youtube for business 2013 a

Publisher Monetization: Next Generation of Prime Time

Website design needs slideshare

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