Il Career Site (pagina Lavora con Noi) ha un'importanza fondamentale nella strategia di recruiting di un'azienda. Fa, infatti, da interfaccia tra l'azienda e i candidati, con tutte le possibilità di comunicazione ed employer branding che ne derivano.
2. Con l’avvento dei social
media, strumento sempre più
utilizzato anche in fase di
ricerca e selezione del
personale, sono stati in molti
ad aver dato per morti i
Career Site aziendali.
3. In realtà non esiste alcuna contrapposizione tra le due
modalità di selezione e anzi il sito Lavora con noi, se
ben implementato, consente di far confluire gli sforzi fatti
su social media, job board e altri canali di recruiting in
un unico Hub.
5. Le aziende che decidono di aggiungere una sezione
Lavora con noi al proprio sito corporate, dotata di un
back office che consenta poi un’agile gestione dei
curricula ricevuti e dei processi di selezione, godono di
una serie di benefici. Eccone alcuni:
6. Talent acquisition
L’azienda che utilizza un Career Center di qualità ha
maggiori possibilità di non farsi sfuggire i talenti
migliori. Riesce a raccogliere le candidature
spontanee di tutte quelle figure di cui non ha
bisogno nell’immediato, ma che potrebbero
tornare utili nel futuro. Inoltre, se indeciso tra più
offerte un candidato potrebbe optare per l’azienda
che ha dimostrato maggiore interesse e
professionalità nel valutare la sua candidatura,
permettendogli di interagire con il suo sito.
Employer branding
Il sito Lavora con noi è un ottimo strumento per
rafforzare la propria reputazione come datore di
lavoro. Non solo perché la sua stessa esistenza
dimostra l’impegno e lo sforzo fatto nell’attività di
ricerca e selezione del personale, ma anche perché
consente di divulgare informazioni aggiuntive e
preziose ai potenziali candidati, come testimonianze
dirette del percorso di carriera del tuo personale,
benefit e cultura d’azienda.
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7. Minore costo per assunzione
Un buon Career Site dà maggiore autonomia
all’azienda nel processo di selezione, con un minore
ricorso a consulenze e assistenze esterne e quindi
un abbattimento del costo di ogni assunzione.
Data Analytics
Gestire il processo di ricerca e selezione del
personale tramite Career Site permette di archiviare
e centralizzare un gran numero di informazioni utili,
che una volta analizzate e processate aiutano a
eliminare le inefficienze nelle proprie strategie di
recruiting.
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9. Ma quali sono le caratteristiche che un buon Career Site
deve avere per garantire un alto grado di redemption?
Ne abbiamo elencato diverse, tutte importanti!
10. Look unico ma non troppo
Un Career Center deve riprodurre il look & feel del
sito aziendale per questioni di uniformazione
(pensiamo alle font, ai colori, al taglio delle
immagini), ma al tempo stesso deve discostarsene
un po’ a testimonianza dell’impegno profuso nella
sua realizzazione. Tra un Career Site raffazzonato e
niente, forse è meglio la seconda scelta!
User experience
Il meccanismo di inserimento e invio del curriculum
deve essere il più semplice e poco ambiguo possibile,
pena un alto tasso di abbandono delle candidature.
Non vuoi che il candidato perfetto per la posizione
aperta ti sfugga per un motivo così banale!
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11. Responsive design
Le ricerche online effettuate tramite dispositivi
portatili hanno ormai superato quelle condotte da
computer desktop. Lo stesso vale anche per le
ricerche di lavoro. Avere un sito Lavora con Noi che
non sia mobile friendly è un grosso handicap.
Multilingua
Il mercato del lavoro è globale, per cui un Career
Center deve essere capace di far sentire a proprio
agio qualsiasi candidato. Una traduzione integrale
perlomeno in inglese è irrinunciabile.
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12. Integrazione con i Social Network
La presenza di tasti per condividere gli annunci di
lavoro sui propri social è ormai il minimo sindacale
per qualunque Career Site. Più questi network sono
integrati in maniera attiva nel processo di invio del
proprio curriculum, meglio è.
SEO friendly
La maggior parte degli utenti dà inizio alla ricerca di
lavoro con una query su un motore di ricerca. È
quindi importante che il Career Site sia stato
ottimizzato sotto il profilo SEO (search engine
optimization). In questo modo gli annunci – che è
bene siano scritti seguendo le stesse regole SEO di
copywriting – compariranno in ottima posizione nei
risultati di ricerca.
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13. Job alert
Un grosso pregio dei migliori Career Center
supportati da un software di recruiting è quello di
permettere ai candidati di impostare un sistema di
notifiche (tipicamente un invio di email) nel caso si
aprano posizioni a cui potrebbero essere
interessati. Allo stesso modo, i selezionatori
possono impostare la ricezione di email
automatiche in determinati frangenti.
Visibilità
Il link per il Career Center deve essere in bella
mostra nel sito istituzionale e mai nascosto
all’interno di un menu. Idealmente, dalla Home deve
bastare un solo click per raggiungerlo.
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14. Sistema di report
Quale job board mi ha fornito il maggior numero di
candidati? Quale università sforna i profili più in linea
con le mie esigenze? Se al Career Site è associata una
piattaforma in grado di fornirvi questa e tante altre
informazioni, il lavoro dei recruiter diventa più facile,
efficiente e documentabile.
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15. Il Career Site non è uno strumento di puro marketing!
Non cadere nella tentazione, per esempio, di inserire
nella pagina di ringraziamento il link per l’acquisto di un
tuo prodotto. Piuttosto, rimanda il candidato su contenuti
che lo possano interessare, come la lista dei benefit,
l’intervista a un dipendente o la mission aziendale.
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