1. Alisa Hart
 Phone: 408-402-2996  E-Mail: alisa.hart@me.com  LinkedIn: www.linkedin.com/in/alisahart2me Page 1 of 2
Senior Technical Program Manager
Skilled product marketing and management professional with extensive experience in the areas of: global, technical,
strategic product marketing and new product development. Experienced in developing business partnerships and releasing
products to market. Providing critical sales support to drive revenue growth with creation of MRS, Sizing, collateral and
technical specifications. Proven track record of developing and leading teams to deliver new products.
Highlighted Skills
 B2B- Partnerships, contracts, marketing plans  Change Management- Outsourcing
 New Product Introduction- New platform,
Upgrades
 Leading Teams- Onboarding, PM
 Product Marketing- Collateral Creation, Training  Multi-Media Marketing- Brochures, Events,
 Supplier Development: Management, Process
Mapping
 Product Management- Alpha, Beta, BKM, PLCs
 Operational Management- Analytics, Metrics  Process Development- ISO documentation, military
spec
Professional Experience
SeniorMarketing Manager, Spares, Service and Upgrades 2012 to 2015
Lam Research: Cushing Parkway, Fremont, CA
Responsible for strategic product positioning, value propositions and market analysis for the refurbished equipment and
upgrades business units. Created, published, designed multi-media collateral, social media content and layout/redesign of
content management.
 Responsible for > $35M in refurbished equipment revenue
 Responsible for > $40M in upgrade revenue
 Positioned 5 new products to customers within 12 months of conception
 Delivered over 25 new sales collateral packages with 3 months
 Developed market requirements, specifications, business cases for new R+D projects
 Managed multi-media programs including blogs, SharePoint and web marketing tools
 Managed a team of contractors to develop new marketing collateral
SeniorManager, Spares and Upgrades Business 2006 to 2012
Novellus Systems (Acquired by Lam Research): San Jose, Ca

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Responsible for the refurbished spares business and upgrades, delivering annual revenue growth, increased profitability
and productivity improvements for the global customer base
 Implemented a new customer refurbishment product doubling revenue for each of the first 3 years
 Awarded patent for innovative refurbishment process on electrostatic chucks
 Developed and released the first mobile marketing tool on iPad/iOS platform
 Developed products from: market analysis, engineering specifications through final release
 Developed and provided regular sales training across global regions
 Managed pricing strategies for upgrades, spares and refurbished business
 Positioned new upgrades, gaining customer acceptance at 25% of the install base within 2 years
 Drove rapid customer adoption of new products, growing from 3 beta customers to over 30 within 3 years
Operational Business Manager 1995 to 2006
Applied Materials: Santa Clara, Ca
Held a variety of technical positions including but not limited to: Confidential Asset Management, Installation and
Warranty Project Manager, Operational project manager, Web Training Manager, Factory Automation Engineer and a
Global Product Manager
 Implemented workflows to improve GM and tool performance
 Reduced I+W costs by 20% across all products
 Managed supplier transitions and new outsourcing projects reducing BOM costs up to 18%
 Managed Product Life Cycles and upgrade programs across multiple product lines
 Developed and managed 12 web based training programs within 18 months
 New Product role out of 300mm PVD Capital Equipment
 Design Engineering for Factory Automation Equipment
Associate Engineer 1988 to 1995
Sikorsky Aircraft (United Technologies): Stratford, Ct
Responsible for testing material properties of aircraft components. Conducted testing and instrumentation for flight
simulations and formalize data provide Military reports for future improvements. Conducted fatigue and corrosion
analysis. Acoustical and vibrational testing and review.

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Education
MBA: Technology Management University of Phoenix San Jose, Ca
BS: Electrical Engineeing University of Bridgeport Bridgeport, Ca
AS: Electro-mechanical Engineering Norwalk State Technical College Norwalk, Ct
Industry Accomplishments
U.S. PATENT 8,597,448 Entitled “ELECTRO—STATIC CHUCKS AND METHODS FOR REFURBISHING
SAME” issued Dec 3, 2013
U.S. PATENT 8,968,503 Entitled “ELECTRO—STATIC CHUCKS AND METHODS FOR REFURBISHING
SAME” issued March 3, 2015
Publications
Dr. Cheng Lee, et al., “Textured High Purity Ceramics as a Means of Extending PM Cycles” ISMI Austin Oct
2010
Alisa Hart, et al., “Lam Research Leads Advancements in Deep Silicon Etch Technology” Equipment for
Electronics Product Manufacturing Magazine March 2015