1. JoeVillarreal
Executive
Summary
Over twenty nine years of Engineering and Supply Chain Management experience with one company – Hewlett
Packard. Nineteen years of Engineering Management experience spanning Test Engineering, Electrical Product
Engineering and Mechanical Product Engineering plus ten years in Supply Chain in Strategic Cost Management and
Product Information. Recently completed MBA from Texas A&M to strengthen business acumen. Specialize in
process improvement and project management.
Education
Awards &
Recognition
(at HP)
Key
Managerial
Strengths
Standard
Managerial
Experience
Masters of Business Administration (MBA) - 3.89 GPA
2005 – 2007 University of Texas A&M College Station, Tx.
Bachelors of Science in Electrical Engineering
1980 – 1986 University of Texas at San Antonio San Antonio, Tx.
Nov 2010 - Innovation Award for Configuration Tool (Affordability Analysis)
Dec 2009 - DTO D3 Award (Driving, Delivering, Demonstrating leadership) SKU Reduction
Oct 2004 – World Wide Total Customer Experience & Quality Award
Nov 2001 – Leadership Council Award
Nov 2000 – Shooting Star Award
Jul 2000 – Out of Box Thinking Award
Jan 2000 – Desktop Product Improvement Team Award
Oct 1999 – Quality Leadership Award
Leadership Skills:
 Cross functional leadership including ODM, R&D, Marketing, Finance, Regions, and Supply Chain
 Directly managed 146 different employees over 19 years – this translates into experience in dealing
with different types of personalities and learning how to resolve conflict constructively
 Over 6 years experience in managing International employees remotely
 Enjoy managing people by building personal relationships through honesty and integrity
 Reputation for strong leadership skills across many organizations
 Very skilled at Team Facilitation – considered one of the top facilitators within organization
 Experienced Program Manager operating through matrix organization
Decision Making Skills:
 Armed with problem solving techniques from Green Belt training and MBA
 Driven/motivated for process improvements
 Good data gathering skills come from well planned Design of Experiments
 Vast engineering experience allows logical decision making based on good data
Presentation Skills:
 Presentation skills are widely viewed as a core competency
 Wide variety in size of audiences (up to 150 in number)
 Target audiences range from Managers to Vice Presidents
 Presentation format and content are concise and effective
Responsible for developing, implementing, and tracking:
 Hiring/training international employees on my remote teams
 Organization Business Plans
Hm Phone: 281/259-8220
Wk Phone: 281/514-1247
Email: joe.villarreal@hp.com
10906 Crestwater Circle
Magnolia, Texas 77354
U.S

2. Industry
Experience
 Key Performance Metrics and Performance Reviews for entire organizations
 Operating Budgets (between $2M - $5M)
 Re-organize to meet changing business landscape
Manager, Burst Sku Operations
Supply Chain, Partner Business Management
Feb 2015 – present
 Mission: Enable Regions to win Strategic deals by cost and feature optimizing HP products or pursue
“off the shelf” solutions that meet price points, quality, and schedule.
 Lead cross functional teams including Marketing, R&D, Supply Chain, ODM, and Regional Finance
to deliver most cost effective and feature matching solution to win big deals.
 Cost Optimization: if platform exists, engage commodity managers for ‘better than’ pricing
 Customized Solutions: drive any customization if platform exists (color, new qualifications)
 New Product: drive product definitions to match customer bid specs, then manage delivery of total
solution
 Accomplishments:
o Won 55 WW deals, added 3.3M incremental units and $1B incremental revenue in 2015
Manager, Cost Strategy
Supply Chain, PPS Business Units
July 2010 – present (managed both Cost Strategy and Burst Sku teams simultaneously)
 Mission: Develop/deliver Market and Finance based Cost Targets to R&D/Marketing for all New
Products in order to hit Streetprice andGM% targets,then manage cross functionalteams to execute
to these aggressive cost targets ensuring maximum profitability for our Business Unit
 Built entire team from scratch founded on the “Design To Cost” principles/theory
 Personally designed an “end to end” process for developing aggressive cost targets
 I was the architect for HP Award Winning SW tool to conduct Affordability Analysis
 Drove $26M of Cost Avoidance through effective Cost vs Feature tradeoffs during Affordability
Analysis in 2012, as well as cancelling three programs due to unaffordable conclusions
 Drove $15M of Cost Avoidance in 2013
PMO Office Project Manager, Business Planning
Supply Chain, Business Planning
May 2009 – July 2010
 Used PMI principles/training to manage the Program Office for Business Planning
 Designed and developed key Business Metrics for Planning Team’s accountability
 Initiated/developed/drove various process improvements to hit new business metrics
 Developed a standard Project Reporting template for all project teams to use for updates
 Chaired weekly Management Project updates
Manager, Product Information Management Hewlett Packard
Supply Chain, Commercial Desktop Division
Oct 2007 - May 2009
 Direct Reports: Cost Analysts, Competitive Cost Analyst, Project Manager, Product Data
 Charter: Ensure timely/accurate cost and product data entry; cost trend analysis; competitive cost
benchmarking
 Responsibilities:
o Alert Regions and GBU about upcoming material cost trends which may affect P&L
o Create and publish monthly and quarterly cost trend reports

3.  Average Unit Cost
 Cost Forecast Accuracy
 Cost of Goods Sold
 Commodity Cost Reviews
o Review/repair/release costs into master costing systems for downstream Pricing teams
o Analyze new Supply Chain initiatives for efficiencies or cost savings
Program Manager, ABC+ Competitive Cost Analysis Hewlett Packard
Commercial Desktop Division
Mar 2006 – Oct 2007
 Matrix Reports: R&D, Marketing, Procurement, Finance
 Charter: Tear down competitive units for Cost Benchmarking; Continuous Cost Competitive Analysis and
Cost Improvement
 Responsibilities:
o Developed material budgeting process for R&D and Marketing for new product development
teams
o Developed tools/processes which estimate the cost of material HP’s desktop competition (Dell,
Acer, IBM, etc)
o Use Competitive Analysis tools to identify cost savings opportunities for HP based on teardown
findings
o Quantify savings and establish cost reduction goals for the Product Core Team
 Accomplishments
o Implemented first ever “Target Costing” process at bPC. Target Costing establishes cost budgets
for new Products and holds Core teams accountable
o Documented $7M in sustaining cost reductions in 6 months
o Helped drive Core Team to hit base unit cost targets. All platforms averaged $5.31 under goal (x
6 million units = $31.9M)
Manager, World Wide Product Engineering & Quality Hewlett Packard
Commercial Desktop Division
Mar 2003 – Mar 2006
 Direct Reports: Electrical, Mechanical, and Quality Engineers
 Charter: Outgoing Quality Management, Engineering Change Management and Crisis Management
 Scope: 14 Manufacturing Sites World Wide
 Quality Management:
o Responsible for WW Outgoing Quality goal setting for all desktop products
o Created teams and initiatives to monitorand drive outgoing quality at all 14 WW Manufacturing
sites. Every year we met or exceeded the expected quality levels.
o Key driving force in a 22% improvement in TCE for Business desktops by quickly identifying
root cause on customer failures and providing a solution. (Oct 2004 Award Received)
 Crisis Management:
o Responsible for leading a cross functional team ofEngineering, Marketing, Service, and Reliability
when ever a major product issue is discovered. We are to deliver root cause, containment,
corrective actions, exposure, cost, and a recovery plan to upper management for all crisis
situations.
o Managed fifteen crisis situations to resolution and met key metrics of “time to resolution”.
Received many monetary awards for displaying leadership during times of crisis.
o Authored Crisis Management SOP’s and Templates that were adopted by other divisions at HP
because they were considered “best in class”.
 Engineering Change Management:
o Developed a governing SOP for Change Management

4. o Developed a Qualification Review team to understand, communicate and track all changes to
subassembly components
 Developed and rolled out HP’s first On-going Reliability Test Process at Manufacturing sites around the
world
Manager, Mechanical Product Engineering Hewlett Packard
Commercial Desktop Division (formerly Compaq Computer Corp.)
Jul 2001 – Mar 2003
 Direct Reports: Mechanical Engineers
 Charter: Design sustaining of all sheet metal parts (chassis), heat sinks, and packaging
 Drove a team of engineers that invented the first ever “Bulk Pack” for desktop computers
o Bulk Pack is packaging that allows 8 – 10 units shipped in one box. Saves $5.25/unit.
o First year savings estimated at $525k (100k units)
o Received Nov 2001 Leadership Award
 Drove a team that developed HP/Compaq’s first ever “Dust Foul Test” for active heat sinks
o Led to significant thermal reliability improvements in heat sink designs from our suppliers
Manager, World Wide Product Engineering Hewlett Packard
Consumer Desktop Division (formerly Compaq Computer Corp.)
Jan 1997 – Jul 2001
 Direct Reports: 10 engineers
 Charter: Responsible for resolving Electrical, Mechanical, Test, and Software issues during production in
any of our 8 WW Manufacturing plants
 Drove a team of engineers to completely redesign the upcoming Consumer chassis to include features that
made our products easy to assemble, service, and test.
o This new design allowed Compaq to introduce a new “EURP” (End User Replaceable Parts)
program which saves an estimated $6M annually
 Coordinating and communicating Product Holds and resolutions
 Coordinating Field issues with Consumer Reliability group and drive corrective actions
 Introduce New Products seamlessly into WW factories
 Develop/publish WW Quality goals and track all factory performances
 Ensure closed communication feedback loops with Design
 Drove WW First Pass Fallout (failures) down from 12% to below 6% in 5 months.
 Received the following awards during this time period:
o Nov 2000 Shooting Star Award
o Jul 2000 Out of Box Thinking Award
o Jan 2000 Desktop Product Improvement Award
o Oct 1999 Quality Leadership Award
Manager, Houston Product Engineering Hewlett Packard
Houston Manufacturing Operations (formerly Compaq Computer Corp.)
Jan 1996 – Jan 1997
 Direct Reports: 6 Engineers, 4 Techs, 4 shifts
 Charter: Responsible for the quality of all Consumer desktops and Portables in CPU operations from
Electrical and Mechanical standpoint
 Responsible for monitoring and improving test yields (First Pass Fallout) while detecting and containing
quality issues within the factory
 Coordinating and Executing plans for rework of Finished goods
 Developing new test processes for better quality and throughput

5. Training
 Drove WW Outgoing Quality Audit Process called “FPIA” which was adopted globally
Manager, Test Engineering – Systems & Options Hewlett Packard
Houston Manufacturing Operations (formerly Compaq Computer Corp.)
Aug 1993 – Jan 1996
 Direct Reports: 2 Managers, 10 Engineers, 20 Techs, 3 temps, 4 shifts
 Test Engineering: developed and maintained, PM/Calibrated test hardware; released and controlled Test
Software for CPU/Options Manufacturing. Managed Electrical and Mechanical Engineers on off shifts.
 Improved Test coverage; increased throughput by implementing innovative, more efficient test processes
(networking media room & options).
 Responsible for Systems (30”), Consumer, Commercial, Portable, Options, and Media Room Businesses.
 Assigned/tracked goals and objectives.
 Forecasted and tracked annual $2 Million Cost Center.
Manager, Test Engineering – PCA Operations Hewlett Packard
Houston Manufacturing Operations (formerly Compaq Computer Corp.)
Oct 1989 – Aug 1993
 Direct Reports: 4 Engineers, 13 Techs, 3 shifts
 Managed both In-circuit (Genrad) and Functional Test Engineers and techs who designed hardware and
software that enhance Factory throughput and efficiency.
 Monitored and improved test yields for all PCA customers including Scotland and Houston
Manufacturing.
 Facilitated several Factory performance teams including Customer Yield Teams, SPC at Functional Test,
European Field Failure analysis, ISO 9000 for PCA test, Test Optimization team and Managers
Communication teams.
Engineer, Test Development Genrad/Project Leader Hewlett Packard
Houston Manufacturing Operations (formerly Compaq Computer Corp.)
Jan 1987 – Oct 1989
 Worked closely with Design to develop Genrad ICT test programs and fixtures for power supplies and
simple Digital PCAs.
 Designed Compaq’s first Bi-level Combination ICT and Functional test power supply fixture.
 As a Project leader, managed New Product Development schedules to ensure we met Pilot, Pre-production
and Production dates.
 Developed Target Costing as a budget setting tool for R&D new product development
 Expert level in Microsoft Office Applications
 Microsoft Power Point
 Microsoft Word
 Microsoft Excel
 Green Belt – Problem Solving Techniques
 Cross Cultural Training – Understanding European and Asian Cultures
 Quality through Statistical Process Control
 Design for Product Reliability
References Available on Request.