1. ARK HEATON CHIEF
TECHNOLOGY OFFICERM Visionary ~ Advanced Research Technology
Proven 16+ year track record making executive-level management decisions that demonstrate results-focused
inventiveness, strategic resourcefulness, and leadership on high profile, multimillion dollar research technology projects
for Fortune 100 companies and the Federal Government. Consecutive management achievements have resulted in
optimized processes, annual efficiency increases within technology projects and at technology companies, and reduced
R&D costs, as well as streamlined technology project lifecycles for faster Time to Market. Areas of Expertise include:
Multisite Management Needs Assessments Revenue & Profit Growth
Standardized Operations Cross-functional Teams Project Management
Collaborative Negotiations Strategic Planning Problem Resolution
TECHNOLOGY CERTIFICATIONS & TOOLS
CCERTIFIEDERTIFIED PPROJECTROJECT
MMANAGEMENTANAGEMENT PPROFESSIONALROFESSIONAL
MMICROSOFTICROSOFT CCERTIFIEDERTIFIED
SSOLUTIONOLUTION DDEVELOPEREVELOPER &&
MMICROSOFTICROSOFT CCERTIFIEDERTIFIED TTRAINERRAINER
CLOUDCLOUD--BASEDBASED GLOBALGLOBAL
INFRASTRUCTUREINFRASTRUCTURE
SSOFTWAREOFTWARE ASAS AA SSERVICEERVICE SQL SSQL SERVERERVER
DDATABASESATABASES
SQL BSQL BUSINESSUSINESS IINTELLIGENCENTELLIGENCE
CCUBEUBE
EXPERIENCE & NOTABLE CONTRIBUTIONS
CONFIDENTIAL STARTUP • Location Confidential • 2014 – Present
A designer, manufacturer, and Internet seller of consumer goods.
CHIEF TECHNOLOGY OFFICER
Direct technology infrastructure decisions, operational structuring efforts, and the successful launch of the business.
KEY ACCOMPLISHMENT:
•Leading the development of an advanced cloud-based consumer-to-consumer/business-to-consumer product.
METRIXLAB - www.metrixlab.com • Rotterdam, Netherlands • 2013 – 2014
Global provider of consumer research services.
VICE PRESIDENT OF TECHNOLOGY – MOBILE RESEARCH
Developed industry leading advanced research technology.
CONTRIBUTIONS & RESULTS:
•Empowered MetrixLab to achieve targeted research goals for its expanded client base, by leading the development of
integrated solutions for collecting and reporting cross platform marketing and media research. Results: Effectively
managed problem resolution, rising expectations and sensitive data requests and requirements surrounding the
acquisition of Rawdata, Inc. by MarketTools, a MetrixLab company, through the transition of Rawdata technology
that provided valuable insight into client behavior.
• Improved accuracy, usability and timing of the release of media analytic data with new, innovative research
technology. Results: Successfully executed a pilot project with Microsoft, Conagra, Walmart and Meijers, featuring
this innovative research technology, at a discount, in turn for their participation in the project, to build MetrixLab’s
credibility and confidence in the marketplace.
•Delivered Actionable Intelligence with regard to market insights and consumer behavior, by directing globally
dispersed project teams on institutional initiatives. Results: Delivered intelligence that Microsoft, Conagra, Walmart
and Meijers wanted to continue receiving after the end of the pilot project, which solidified future account relations
and required intricate, on-going client communication, problem resolution and service delivery related to multisite
implementation.
801-332-9751  themarkhe@gmail.com

2. RAWDATA, INC. - www.therawdata.com • Salt Lake City, Utah • 2009 – 2013
Research organization providing revolutionary products in market research and media analytics. Acquired by MetrixLab.
CHIEF TECHNOLOGY OFFICER
Pioneered the development of new technology (patents pending) that distills previously unobtainable consumer research
and media analytics, offering clients an advanced view of media consumption habits.
KEY ACCOMPLISHMENTS:
•Executed essential strategic company rebranding and recapitalization to address market changes and competitive
challenges, through the design and launch of an innovative digital data analytics dashboard that visually presents
complex relationships between media platforms, media providers and consumer demographics. Results: The digital
data analytics dashboard has received critical acclaim by industry professionals that have used it.
•Introduced an additional product development revenue stream with the implementation of a mobile-based system
which passively observes media exposure and consumer related behavior. Results: The mobile-based system’s
automation feature has eliminated panelist’s manual input responsibilities. This, in turn, has increased the accuracy
of “true behavior” data collected and measured by a passive running meter.
•Engaged a new tech-forward mobile client base by providing mobile surveying services through a system that
incorporates advanced GUI features and rich-media presentations. Results: The technology features the viewing of
research results instantaneously as the responses are received from a research survey in session.
•Enhanced the speed and efficiency of data collection, analysis, and media analytics delivery, to aid clients in performing
real-time problem resolution, with a comprehensive cloud-based global infrastructure. Results: Data reporting time
has been reduced from quarterly reporting to reporting every 4 hours and On Demand, which has reduced data
costs.
STRAWBERRY CREEK CONSULTING SERVICES • Preston, Idaho • 1999 – 2009
Consulting firm providing advanced technology development and project management services for consumers, businesses,
and government agencies.
PRESIDENT / OWNER
Spearheaded D.O.E. project to develop mission-critical nuclear waste tracking system.
KEY ACCOMPLISHMENT:
•Developed technology enhancements in anticipation of potential client growth and direction. Results: Secured long-
term contracts with key clientele, including Microsoft and the U.S. Department of Energy.
•Established cross-functional teams at multiple locations across the United States involving 130+ personnel and
multiple subcontractors. Results: Aggressively launched new products to targeted clients.
•Successfully connected with management and implemented operational and leadership protocols to improve efficiency,
employee performance, and management effectiveness. Results: Provided a greater depth of client care to clients, as
part of an expanded consulting practice and knowledgebase.
•Represented Microsoft in an international project to plan public services for telecommunications systems. Results:
This project resulted in an innovative, enabling technology that garnered rapid industry adoption and forged new
markets in the telecommunications industry.
•Collaborated with key global leaders in the telecommunications industry.
SPECIAL NOTE
Served as a core member of PARLAY, the Telecommunications Industry’s international consortium, to design an
application programming interface (API) that enables the current generation of telephony services.
PREVIOUS EXPERIENCE
MICROSOFT CORPORATION, Redmond, Washington www.microsoft.com
Managing/Principal Consultant
EDUCATION
Military Service: United States Marine Corps
Bachelor of Science - Utah State University, Logan, Utah
801-332-9751  themarkhe@gmail.com