1. ALICIA SMITH
3279 Fruitwood Lane Powder Springs, Georgia 30127 C: (770) 403‐7700 Aliciaasmith63@gmail.com
SUMMARY
A results‐driven and enterprising marketing executive with broad‐based experience in contract negotiation,
relationship building, and corporate representation. Established capabilities in communication, customer
relations, purchasing, budgeting, event planning, analysis and evaluation, project development, strategic planning,
and financial performance. A dynamic and innovative top performer who builds strong relationships to contribute
to brand loyalty, increasing revenue to maximize the bottom line.
EXPERIENCE
VHA GEORGIA, INC., PHOENIX HEALTH CARE MANAGEMENT SERVICES, Atlanta, Georgia
Vice President, Market Management, 2007‐2015
Responsible for recruitment, start‐up activities, and onboarding of member hospitals within Georgia. Oversaw membership
retention plans, service plans, and custom agreements as well as membership enrollment process. Served on governance and
membership committee for board of directors to approve members, resolve issues, and set guidelines and dues for membership
structure. Attended annual strategic planning retreat, board of directors meetings, conferences, and meetings for company goal
development. Acted as executive liaison for five‐ to seven‐member hospital organizations and two purchasing cooperatives and
networks, primarily calling on the executive suite, materials management, and pharmacy departments. Developed executive liaison
excellence program. Conducted meetings, revised member service plan templates, updated member participation matrix, and
developed site to house materials for reviews. Responsible for administrative overview of regional contracts provided to our
member hospital organizations.
• Exceeded regional contracts annual budget each year by $8,600 in 2011, $79,300 in 2012, and $264,000 in 2013.
• Served on VHA national task force to improve member hospital retention reporting process.
• Redefined risk levels and accountability expectations, and new section for tracking executive‐level movement with member
hospitals.
• Appointed to represent office as brand champion to promote and enforce brand guidelines.
• Coordinated and contributed to collection of member hospital savings, representing $689,500,000.
• Received national company award recognition, “Way to Go,” in 2007, 2008, 2010, and 2011.
• Achieved $5,900,000 in documented supply savings for supply chain leaders council in 2007, which won “Council of the Year,”
as well as $8,500,000 in documented supply savings for pharmacy leaders council, which won the “Continued Excellence
Award.”
Recruited three new member organizations into region.
Senior Director, Member Support Services, 2003‐2007
Recruited hospital members and led membership startup activities as well as onboarding. Acted as executive liaison for executive
suite, materials management, and pharmacy departments for seven‐ to nine‐member organizations. Developed member service
plans addressing strategic needs, issues, and how company could meet those needs with programs and services. Liaison to national
office for supply chain and purchasing portfolio of 500 contracts. Hired two account managers during process and managed two to
three account managers for a four‐year time period. Updated company goals and objectives, both regionally and nationally.
• Planned dinners for national conference, board, and councils.
• Financed annual budgets for account managers, monitored customer satisfaction scores, and conducted annual performance
reviews.
Coordinated, collected, and entered data for member savings from local programs and services.
• Structured council agenda items and topics, worked on local initiatives, provided company updates, and facilitated the
meetings along with council chairperson.
• Coordinated quarterly customer service satisfaction surveys for executive suite, materials management, and pharmacy
departments.
• Recruited one new hospital as partner‐level member and three new hospitals as affiliate‐level members.
• Worked closely with three current member partner‐level hospitals to move up to become shareholder‐level members in 2003.
• Secured overall collection of member hospital savings, representing $52,000,000.
• Increased Novation supply purchases by 14.5% and revenues by 7.3% in the first year of taking over leadership of the account
managers.

2. Alicia Smith, Page 2
• Received national company award recognition “Way to Go” and “WOW” for overall demonstration and commitment to
company values.
• Achieved $1,700,000 in documented pharmacy supply savings and “Council of the Year” award for pharmacy leaders council in
2004.
• Gained $5,500,000 in documented radiology supply and process improvement savings for radiology leaders council, earning
“Collaborative of the Year,” in 2005 and identifying $5,200,000 more for implementation in 2006.
• Implemented action plan to increase member satisfaction scores in 2006 by seven points.
ADDITIONAL EXPERIENCE
Director, Member Support Services, 2001‐2003. Administered regional contracts and vendor sales reporting process. Updated
company goals and objectives. Coordinated quarterly meetings with hospital‐specific disciplines of supply chain leaders and
materials management, as well as pharmacy, laboratory, radiology and food service leaders. Developed two budgets annually for
membership services and regional contracting departments. Acted as liaison in office for supply chain‐related initiatives from
national and corporate office.
Director, Membership Services, 1999‐2001. Responsible for hospital membership enrollment process as well as recruitment.
Administered regional contracts and sent requests for proposals. Developed council agenda items, local initiatives, and company
updates, as well as meetings. Financed annual budget for regional contracting department. Staff coordinator for four councils of
hospital‐specific disciplines: supply chain leaders, radiology, pharmacy and laboratory leaders.
Director, Regional Contracting, 1998‐1999. Sent request for proposals. Developed agreements, contract announcements, board
notifications, and contract book for hospital members. Administered vendor sales reporting process. Coordinated collection and
data input of member organization savings by utilizing programs and services, resulting in regional contribution to annual value
scorecard for members. Created system to track contract purchase by members.
SHARED SERVICES HEALTHCARE, INC., Atlanta, Georgia, Corporate Vice President, Purchasing, 1987‐1997. Assistant Vice
President, Purchasing, 1987. Bids and Contracts Manager, 1986‐1987. Bid Coordinator, Administrative Assistant to Vice
President of Purchasing, 1982‐1985. Clerical Staff, Bookkeeper, 1981‐1982.
PROFESSIONAL DEVELOPMENT
VHA Leadership College, 2003
Process and Techniques of Negotiating, American College of Healthcare Executives, 1997
Courses, Kellogg Graduate School of Management, 1996
AFFILIATIONS
American College of Healthcare Executives
Georgia Association of Healthcare Executives
Georgia Society of Healthcare Materials Management
COMPUTER SKILLS
Microsoft Office