My presentation in IT secure Forum 2012 conducted in Dubai 17-September-2012. I have discussed the Business-IT alignment, how to measure it and how to measure the maturity out of it to make sure that IT is doing what it suppose to do, I have tried to not to talk about theories only and to merge with real life examples. more over I have talk about IT strategy , IT Governance, Knowledge management; IT metrics; Enterprise architecture and partnership I hope you guys will find it enjoyable and benefit out of it.

1. Ups and Downs in IT
Alignment with
business

2. 2

3. Sounds familiar to youreport frommy iscan’t
Why the …
We aren’t a bank why it
Listen Mr. to IT too system
You can’t streamline old
WhybelongIT to you can’t
Don’tI explainI’mme…, I to
can’t access my
Why I can’t stick my
Commercialaccess Facebook
prohibited tois different from?
use your our job is human
processestablet business.
from my new technology.
understand your IT Jargon art
my
the report from screen
password on my Finance
3

4. Sounds familiar to ROI of your I’m not free I’m the one who
What is the you …
Our Business is very unique
that’s why we can’t use a
proposed system
system is bringing $ to the
organization
My Business is very
confidential we can’t share it How can I believe that H.O
even with our employees are not going to spy me if I
used your system
O man this system based on an
Your project is not a priority old policy which we have
for our business even though changed last month
your budget was approved Why my people are entering
the same data twice ?
4

5. Measuring Business-IT Alignment
“Not everything
that can be
counted counts,
and not
everything that
counts can be
counted”
Albert Einstein

6. But before let’s know each other first

7. VS.
Business IT

8. Business- IT Alignment
8

9. Alignment Areas
9

10. Communication
5-4-3-2-1

11. Communication
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12. Communication
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4
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13. Skills
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14. Skills
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15. Skills
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16. Skills
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4
3
2
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17. Architecture
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18. Architecture
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19. Architecture
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20. Architecture
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3
2
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21. Measurement
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22. Measurement
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23. Measurement
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24. Measurement
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4
3
2
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25. Partnership
5-4-3-2-1

26. Partnership
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27. Partnership
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28. Partnership
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3
2
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29. Governance
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30. Governance
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31. Governance
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32. Governance
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3
2
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33. IT

35. Business Vs. IT

36. Strategic Alignment Maturity Model
36

37. Our Exercise in Depa Objectives
 Assessing the current maturity level of the alignment
between IT & business in DUG
 Identify gaps
 Suggest Remedies
37

38. Concerned Groups
38

39. Sample Question, Architecture
 “IT department in our company provides software systems that” 
For Staff
 Fulfill the basic needs to run my business like Excel, AutoCAD, P5,
eProMIS, etc.
 Automate most of the daily tasks I'm doing like purchase, tendering,
document control, etc.
 I cannot do my job without them
 Help me to do my job smoothly and effectively (few clicks and it is
done)
 Offer better, simpler, and more effective ways to do my job
39

40. Sample Question, Paraphrased
 “IT department in our company provides software systems that” 
For Management
 Scarcely fulfill the basic needs to run my business like the email and
Excel.
 Provide me with the reports that I need to make informed decisions.
 Provide me with real time reporting and dashboards to monitor my
business processes.
 Have new tools and services to extract trends and anticipate future
opportunities.
 Help me planning for my strategy
40

41. Analysis
41

42. Analysis
42

43. Analysis
43

44. Analysis
44

45. Analysis
45

46. Analysis
46

47. Analysis
47

48. Identified Gaps
48

49. Suggested Remedies
 1) Knowledge Management
 2) Governance
 3) Enterprise Architecture EA
49

50. Suggested Remedies
50

51. Suggested Remedies

52. Knowledge Management
 Current Pathologies
 Monopolies
 Time Scarcity
 IT as Knowledge Broker
 CoPs
 Social media
 Learning Management System

53. 58
53

54. 80
54

55. EA, Operating Models
55

56. EA, Operating Models - DUG
56

57. EA, Current EA of DUG
57

58. 3) Suggested EA – Project Level
58

59. Suggested EA – DUG Level
59

60. Q&A
To have this presentation
http://www.slideshare.net/AliKatkhada/
/AliKatkhada
60

61. References …
 ASSESSING THE IT - BUSINESS ALIGNMENT MATURITY By MOHAMMED KHAIATA B.S. 2002
 Achieving and Sustaining Business-IT Alignment. Jerry Luftman, Tom Brier. Fall 1999, California Management Review, Vol. 42, No. 1,
pp. 109-122.
 2. Luftman, Jerry N. Managing the Information Technology Resource. New Jersey : Pearson Prentice Hall, 2004.
 3. Don Tapscott, David Ticoll, Alex Lowy. Digital Capital. Boston : Harvard Business School Press, 2000.
 4. Porter, Michael E. Competitive Strategy,Techniques for Analyzing Industries and Competitors. s.l. : Free Press, 1998.
 5. Philippe C. Haspeslagh, David B. Jemison. Managing Acquisitions: CreatingValue Through Corporate Renewal. New York : Free
Press, 1991.
 6. Porter, Michael. The Five Competitive Forces That Shape Strategy. Harvard Business Review. 2008, Vol. 1, 1.
 7. PorterValueChain.gif. CSC Library. [Online] [Cited: February 2, 2008.] http://lef.csc.com/foundation/library/value/RP01A.GIF.
 8. Betts, Martin. Strategic Management of IT in Construction. Oxford, UK : Blackwell Science, 1999.

62. Backup Slides

63. DEPA United Group DUG
 Global Presence, 15+ countries
63

64. DEPA United Group DUG
 5th Largest Interior Contracting Company
64

65. Depa United Group DUG
 Organic & acquisitive growth strategy
 28 Branches
 Qatar, KSA, China, Morocco, India, Egypt, etc.
 10 Subsidiaries (with global presence)
 Theme parks
 Museums
 Yachts
 Airports
 Metros
 Etc.
65

66. DEPA United Group DUG
 Listed in
 DIFX Dubai International Financial exchange &
 London Stock Exchange LSE
 6500 Employees
 20+ Nationalities
66

67. DEPA United Group DUG
 Organizational Structure
67

68. Reliability
 Involvement of everybody
 Project manager (IT strategy manger)
 Nine months
 Explained Protocol
 Database of Questions
 Database for Responses
 Already Generalized Across Multiple Companies
68

69. Data Collection
 By Group
69

70. Data Collection
 By Business Types
70

71. Data Collection
 By Company Experience
71

72. Data Collection
 By Industry Experience
72

73. Data Collection
 By Gender
73

74. BackupMethodology
Another Pilot with Four Separate
Start
GM Surveys
Unidimensional Paraphrasing &
Test & Rollout
Framework Redirecting
Final Pilot with Collecting
Five Groups
Staff Responses
IT Director’s Rephrasing & Quantitative
Review Redirecting Analysis
IT Director’s Final Qualitative
Tailoring to DUG
Review Analysis
Pilot with First Demographic Suggesting
Line Manager Classification Remedies
Regrouping into
Anonymity End
Four Groups
74

75. IT Governance
How Enterprises Govern
Decisions IT IT Business IT
IT Principles Architectures Infrastructure Application Investments
ARCH- Strategies Needs
TYPE Input Decision Input Decision Input Decision Input Decision Input Decision
Business
0 27 0 6 0 7 1 12 1 30
Monarchy
IT Monarchy 1 18 20 73 10 59 0 8 0 9
Feudal 0 3 0 0 1 2 1 18 0 3
Federal use
83 14 46 4 59 6 81 30 93 27
Duopoly
15% 36 34 15 30 23 17 27 6 30
Anarchy 0 0 0 1 0 1 0 3 0 1
Don’t Know
1 2 0 1 0 2 0 2 0 0
Each cell represents % of 256 enterprises in twenty-three countries. Column add up to 100%
Copyright 2008 Imran A. 27
Zualkernan
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