This document provides an overview of an electronic media course, including details about class times, credit hours, and planned lectures. Lecture 1 will cover topics like communication, media types, television, radio, and new media. Lecture 2 objectives include informing, educating, and entertaining audiences, as well as promoting religious, national, cultural and regional identities. It will also discuss news coverage and values like conflict, progress, victory/defeat, timeliness, proximity, novelty and human interest. News stories are classified as general, simple, complex or special types involving topics such as crime, weather, courts and business.

1. Electronic Media
BS 3rd Semester Section B
Wednesday : 10:50 am – 12:05 pm , 12:20 pm – 1:35 pm
Course Code: MCCC 333
Credit Hours: 3

2. Lecture 1 : Overview
 What is Communication
 What is Media?
 Types of Media
 Electronic Media
 TV
 Radio
 New Media

3. Lecture 2
1. Objectives of Broadcasting
2. Types of News Stories

4. Objectives of Broadcasting
 Information: To inform the audience about something new
 Education: To help the audience learn new things and
 Entertainment: To fulfil the aesthetic needs of the audience
 Islamic Ideology: To promote and safeguard religious identity
 National Ideology: To promote & protect the ideological grounds of nation
 Cultural Promotion: To inculcate diverse cultural practices
 Promotion of Regional Languages: Diverse languages
 National Unity: To keep the citizens intact with the nation.
 Boost up Nation’s Morale:
 News Coverage: Fresh, novel,

5. NEWS VALUES
What makes a news story?
 CONFLICT
 PROGRESS
 VICTORY AND DEFEAT
 TIMELINESS
 PROXIMITY
 NOVELTY
 HUMAN INTEREST

6. Types of News Stories
 General types
 Simple types
 Complex types
 Special type

7. Types of News Stories; GENERAL TYPES
The following are the news stories which are treated as general types.
 Personals
 Briefs
 Meetings
 Events
 Speeches
 Publications
 Interview

8. Types of News Stories; SIMPLE TYPES
 Illness
 Death
 Funeral
 Fires and Accidents
 Crime Stories
 Homicide(Killing a Person) an act of killing any other person that is
in contrast with suicide, that is, to kill oneself intentionally
 Manslaughter: (The crime of killing a person by someone who did not intend to
do it. In Urdu it is called katl-e-Khataa
 Murder
 Assassination (Killing a famous or important person in a society for any of the reasons;
may be out of jealousy, or for money, or to accomplish some other interests. It is normally
a paid murder and the person who commits this crime is called assassin)
 Assault: a crime in which a sudden violent attack is made on someone. It may be for any reason.

9. Types of News Stories; SIMPLE TYPES
 Kidnap
 Larceny
Taking something that does not belong to the person who commits it; and it is done without getting
illegally into the place where the property, movable or immovable, is taken from. Larceny is normally performed by altering the
instrument of ownership. It is altered to change the ownership of the property. It is to be noted that the instrument of ownership
is the legal document showing the legal ownership of a person or persons over any movable or immovable property
 Burglary
 A crime in which someone enters a building illegally, especially after making a hole in the wall or
roof of the building, to steal things. The person who does it is burglar.
 Robbery
 Embezzlement
 It is a crime committed by people who or in business or in influential jobs. The person
secretly takes some of the money illegally that is officially in his control and care and
that belongs to the organization or business he works for.
 Forgery
 Forgery is the act of making an illegal copy of any document in order to deceive someone or law.

10. Types of News Stories; SIMPLE TYPES
 Arson
 The act of putting someone's property deliberately on fire with an intention to damage or destroy
the property is called arson. The person who does it is an arsonist
 Mugging
 The depriving someone of his belonging forcibly in a public place is mugging and a person who
does so is called mugger
 Perjury
 The act of giving false statement in court of law after promising formally to tell the truth
is perjury.
 Contempt of Court

11. Types of News Stories; SIMPLE TYPES
 Conspiracy
 Gambling
 Drug Trafficking
 Smuggling
 Disturbing Peace (Riots)
 Rape

12. Types of News Stories; SIMPLE TYPES
 Weather
 Lunar Months
 Eclipses
 Cyclones
 Warnings

13. Types of News Stories; COMPLEX TYPES
 Courts, Trials, Lawsuits
 Government and Policies
 Business and Common News
 Markets
 Real Estate
 Banking and Finance
 Industry
 Transport
 Labor
 Agriculture
 Medicine