LCEF Marketing Competition Presentation 2017

1. Case Bruton | Nicole Chavez | Jesse Hall
Alexis Martinez | Celina Stratton | Grant Worthington
CHURCH
IMPROVEMENT
LOAN
CAMPAIGN

2. all about Ministry
It’s

3. DILEMMA
the

4. 1. Awareness 2. Loan Originations
Pastors, Lay Leadership,
LCMS members
Ad campaign
Print ads, brochure, videos,
social media, infographics
Pastors & Lay Leadership
Partnering framework, process
and resources
Loan origination process
DVP outreach tools
TARGET MARKET
STRATEGY
TACTIC

5. MARKET RESEARCH

6. MARKET RESEARCH

7. ”DOES YOUR CHURCH NEED
REPAIRS NOW OR IN THE
FORESEEABLE FUTURE? ”
“DO YOU THINK
YOUR CHURCH NEEDS
IMPROVEMENTS?"
Pastors and Lay Leadership LCMS members
MARKET RESEARCH

8. CONGREGATIONS
THAT NEED REPAIRS
NOW OR IN THE
FORESEEABLE
FUTURE
MARKET RESEARCH
Pastors and Lay Leadership

9. “WHAT LCEF SERVICES
ARE YOU FAMILIAR WITH?”
“HAVE YOU HEARD OF LCEF’S
CHURCH IMPROVEMENT LOAN? ”
MARKET RESEARCH
Pastors and Lay Leadership LCMS members

10. PREFERRED METHODS
OF COMMUNICATION
MARKET RESEARCH
Pastors and Lay Leadership

11. 1
Both
audiences
state a need
for church
repairs.
2 3 4
Most Pastors
and Lay
Leaders are
aware of the
Church
Improvement
Loan.
The majority
of churches
needing
repairs are
relatively small
with less than
400 members.
The media
preferred are
email, print,
social media,
and video
MARKET RESEARCH
TAKEAWAYS

12. MESSAGE
the

13. “…To care for the Church of God”
“Pay careful attention
to yourselves and to
all the flock, in which
the Holy Spirit has
made you overseers,
to care for the church
of God, which he
obtained with his own
blood.” (Acts 20:28)

14. AWARENESS CAMPAIGN
Objective 1

15. SUCCESSMETRICS:
Subscriber base
Number of calls to DVP
MEDIAVEHICLES:
The Lutheran Witness and Reporter
Screen graphics
District newsletters
PRINT AD

16. BROCHURE

17. SUCCESSMETRICS:
Number of calls to DVP

22. INFOGRAPHIC
MEDIAVEHICLES:
Email campaign
ScreenGraphic
Print
SocialMedia

23. CREATE LOAN ORIGINATIONS
Objective 2

24. FRAMEWORK
FOR CREATING
PARTNERSHIP

25. National Office:
St. Louis, MO
FRAMEWORK
FOR CREATING
PARTNERSHIP

26. National Office:
St. Louis, MO
FRAMEWORK
FOR CREATING
PARTNERSHIP
FaceofLCEF
Productexperts
Buildingrelationships
Feedback

27. PARTNERING
PROCESS

28. RESOURCES
DISTRICT
TOOLS USED:
HUMAN
RESOURCES:
Email campaign
Assessment
Screen graphic
Databases
Regional: promotional
coordinator
District: customer
relationship
coordinator
MARKETING
TOOLS USED:
Webpage
Infographic
Videos
Brochure

29. EMAIL CAMPAIGN

30. CHURCH ASSESSMENT

31. HUMAN RESOURCES
Regional Coordinators (3) District Interns (29)

32. TIMELINE

33. BUDGET

35. Thank you!