Lansing Teen Challenge-Fundraising Plan

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Group project of developing a sustainable fundraising plan for Lansing Teen Challenge

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Lansing Teen Challenge-Fundraising Plan

  1. 1. Presented by: Spartan Fundraising Consultation Team Jake Joy, Puruda Goswami, Wanting Liu, Lauren Aitch Dec. 9, 2009 Lansing Teen Challenge Fundraising Recommendations
  2. 2. LTC’s Mission Our goal and desire is to see lives changed through a personal relationship with Jesus Christ our Lord. <ul><li>Motivating youth, adults and families to become productive members of society by: </li></ul><ul><ul><li>An effective and comprehensive Christian faith-based solution to life-controlling drug and alcohol problems. </li></ul></ul><ul><ul><li>Help them become mentally sound, emotionally balanced, socially adjusted, physically well and spiritually alive by applying Biblical principles. </li></ul></ul>
  3. 3. Brief History <ul><li>Teen Challenge (“TC”) was founded in 1958 by Rev. David Wilkerson as a means of reaching teenage gang members in Brooklyn, New York. </li></ul><ul><li>Lansing Teen Challenge was chartered in 1987 with one small facility serving a handful of adult males. </li></ul><ul><li>In 1998, appointed Rev. Jeff Turner as Exec. Director . </li></ul><ul><li>In the same year, also acquired the Sisters Crisis Pregnancy Center, merged it into the LTC family as the Sisters Maternity Center. </li></ul>
  4. 4. Recommendations <ul><li>Board Engagement </li></ul><ul><ul><li>Boiler Capital Project </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><li>Religious Appeal </li></ul></ul><ul><ul><li>Secular Appeal </li></ul></ul><ul><ul><li>Branding Considerations </li></ul></ul><ul><li>Fundraising </li></ul><ul><ul><li>Evaluation of Current Practices </li></ul></ul><ul><ul><li>Gift Chart Development </li></ul></ul><ul><ul><li>Annual Plan Development </li></ul></ul>
  5. 5. Board Engagement <ul><li>To give the organization direction. </li></ul><ul><li>To provide oversight. </li></ul><ul><li>To ensure organizational resources. </li></ul>Long Term Inspiration Through Short Term Activation
  6. 6. Board Engagement Project <ul><li>Get them engaged </li></ul><ul><ul><li>Boiler Replacement Need ($50,000) </li></ul></ul><ul><li>Get them advocating </li></ul><ul><li>Give them an achievable project to get started on </li></ul>
  7. 7. Board Proposal <ul><li>Group Intro & Explanation </li></ul><ul><li>LTC’s current fundraising capacity </li></ul><ul><li>Why should a board help raise funds? </li></ul><ul><li>How can a board help raise funds? </li></ul><ul><li>Capital project recommendation </li></ul><ul><li>Campaign tips and notes </li></ul><ul><li>Secular case statement </li></ul><ul><li>Religious case statement </li></ul>
  8. 8. Marketing <ul><li>Some Considerations </li></ul><ul><ul><li>Religious Marketing </li></ul></ul><ul><ul><li>Secular Marketing </li></ul></ul><ul><ul><li>Overcoming “TEEN” </li></ul></ul>
  9. 9. Religious Marketing <ul><li>Highlighting the duty of Christians & other faith groups to help those in need. </li></ul><ul><li>Highlighting prayer, Bible study, assistance to Christian charities. </li></ul><ul><li>Contributions add to the money participants already earn and receive through sponsorship. </li></ul>
  10. 10. Secular Marketing <ul><li>Highlighting community, vocational & skill training, community service (30,000 hours) and secular charities. </li></ul><ul><li>While not hiding Christian roots, focusing on common interest is key to generating support. </li></ul><ul><li>Opportunities for partnerships. </li></ul>
  11. 11. “ TEEN” <ul><li>“ Teen” in LTC’s title might be keeping many supporters and willing participants at bay. </li></ul><ul><li>More focus needs to be placed on “challenge” . </li></ul><ul><li>Approaching non-religious organizations, making them aware of LTC’s community service despite so many challenges of their own. </li></ul><ul><li>The products from the various ministries could be better advertised. </li></ul><ul><li>Publishing & distributing a half- yearly newsletter highlighting LTC’s success. </li></ul><ul><li>Conducting programs in schools and universities to have a more direct interaction with people. </li></ul><ul><li>Approaching other rehabilitation centers with partnership ideas. </li></ul><ul><li>Using social networking & marketing tools as well as approaching popular non-profit blogs to help them advertise. </li></ul>
  12. 12. Fundraising <ul><li>Using a Gift Chart </li></ul><ul><li>Fundraising Cost/Return comparisons </li></ul><ul><li>General Recommendations </li></ul>
  13. 13. Gift Chart Use
  14. 14. Fundraising Cost/Return Comparisons <ul><li>Solicitation Activity </li></ul><ul><ul><li>Direct Mail (acquisition) </li></ul></ul><ul><ul><li>Direct Mail (renewal) </li></ul></ul><ul><ul><li>Special Events </li></ul></ul><ul><ul><li>Volunteer-led Personal Solicitation </li></ul></ul><ul><ul><li>Corporation and Foundation Grants </li></ul></ul><ul><ul><li>Capital Campaign/Major Gifts </li></ul></ul><ul><ul><li>Planned Giving </li></ul></ul><ul><li>Reasonable Cost Guidelines </li></ul><ul><ul><li>$1.00 to $1.25 per $1.00 raised </li></ul></ul><ul><ul><li>$0.20 to $0.25 per $1.00 raised </li></ul></ul><ul><ul><li>$0.50 per $1.00 raised </li></ul></ul><ul><ul><li>$0.10 to $0.20 per $1.00 raised </li></ul></ul><ul><ul><li>$o.20 per $1.00 raised </li></ul></ul><ul><ul><li>$0.05 to $0.10 per $1.00 raised </li></ul></ul><ul><ul><li>$0.20 to $0.30 per $1.00 raised </li></ul></ul>
  15. 15. General Recommendations <ul><li>Gift chart use </li></ul><ul><li>Develop annual fundraising plan </li></ul><ul><li>Consider additional board or board changes if support is not gained </li></ul><ul><li>Resources included in materials </li></ul>
  16. 16. Q & C <ul><li>Thank you ! </li></ul>

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