A monthly giving plan presentation, which I developed and designed.

1. A Mending HandA Monthly Giving Plan for Tri-City Health Center

2. The Program
Tri-City Health Center's monthly giving program, titled A Mending
Hand, is designed to showcase the medical care accomplished by
the organization for at-risk patients lacking access to care. This
program allows donors to set-up recurring monthly payments of
$1, which add up and make patient care possible.
To stress the importance donors have on our patients, they will be
referred to not as monthly donors, but Patient Advocates. This
makes them feel like their having a direct impact and that their
role in accessing treatment.
Each month in the giving term will have a different patient story
attached to it (i.e. month 2 corresponds to the story of Roberto, an
immigrant and a diabetic who came to us just in time to save his
foot from being amputated). These stories will be emailed to
Patient Advocates monthly, along with a photo and a thank you for
donating.

3. The Marketing
FACEBOOK & INSTAGRAM
An ad will be created for Facebook &
Instagram, targeting people who live in the
area, as well as people who have an interest
in healthcare & public health. The initial ad will
run for 1 month with a $200 budget, and the
post copy will utilize Facebook's
#GivingTuesday to attract Patient Advocates.
One of the pieces in our Fall Newsletter will be
about a Mending Hand, in hopes of attracting
interested parties who aren't active on social
media.
BI-YEARLY NEWSLETTER
LINKEDIN & TWITTER
For LinkedIn & Twitter, the design and text
used for the Facebook & Instagram ad will be
posted once a week as an organic post.
THE BLOG
A blog will also be written, detailing a patient
story, with a call to action at the end letting
people know about our monthly giving plan.
THE WEBSITE
Under the section Support Us on our website,
we will add a landing page detailing the
monthly giving plan, along with patient photos
(fake) and testimonials.

4. The Design
The colors used for the logo and designs
are Tri-City Health Center's turquoise and
light blue, along with a dark red color
(8b060e) similar to a heart. The font is
Arial, like TCHC.
The Logo
The logo will be similar to the one pictured
above, utilizing a hand and a heart, while
also using the design colors. It will also
have Tri-City Health Center and the title A
Mending Hand incorporated.
The Schedule
Emails will be sent on the 3rd of every
month, and donations will be withdrawn on
the 1st of every month. A tracking
spreadsheet will be created to make sure
all donors receive their monthly email and
that thank you emails/patient stories aren't
repeated.

5. The Goal
The goal of this plan is to attract more donors, and to
get them to commit to giving on a long-term basis.
Because our marketing plan utilizes an array of
communication methods, we are able to reach a
broader audience of potential Patient Advocates.
The stories emailed monthly will keep donors engaged,
preventing them from switching to another nonprofit for
their philanthropy.

6. Thank You!