3. Our Product
This service will provide an easy way for people to do
something that they never want to do. When a family goes
through something such as cancer, the last thing that they
want to do is spend countless hours scouring the internet for
the most suitable treatment available.
The Site will not charge users for the service because we
understand that families who are affected by cancer have
enough financial worries.
4. Our Product
Our site will provide many useful elements. One of these are
an area where families healthcare information can be
inputted. This information will apply to their results and
provide them with more specific details on costs.
The cooperative relationships that we will create with other
institutions will benefit everyone by saving lives from cancer.
5. Target Audience
Two different types of people:
People affected by cancer
Organizations who provide cancer treatment
Not only will these cancer organizations help establish our
website, but they will also promote their own organizations.
The more organizations that we draw into our website, the
more we will be able to build both a greater audience and
profit. Organizations will have to pay $1 Million annually.
This combination will appeal to families due to our
credibility and efficiency of respectable organizations. This is
essential to building a genuine relationship with our
audience.
6. Marketing Strategies
For families and individuals, our themes and strategy will be
based off of providing timely research and hope to those
affected.
Our product distribution will be online in a quick and easy,
user friendly, and evolving to specific and individual needs.
The goal of our marketing strategy will be to make sure
everyone knows that our service is readily available if needed.
7. Marketing Strategies
National Effort
Our slogan “Our Time. Your Family. Your Life.” provides the
message that our website is dedicated in helping your family
to the best of it’s ability in providing the best possible results.
Personal selling will be essential in our marketing. We will
use testimonials, stories, and even our representatives who
have experienced these hardships.
8. Advertising Strategies
Our organization will be available and advertised throughout
every season during the year. This is an organization that
does not operate according to seasons.
Cancer is faced every single day, month, and year.
We will have special months that our organization will
recognize and promote.
Breast Cancer in October, Cervical Cancer in January, etc.
9. Advertising Strategies- Media
Television
Ability to connect with larger audience and target audience
National commercial campaign
Shows such as The Today Show, Good Morning America, Dr. Phil,
Dr. Oz, and Oprah
Magazines
Often placed throughout doctors offices, waiting rooms, etc.
Easy reading material and efficient way to spread information
Distribution in magazines such as: Health & Fitness, Family Health
& Life Magazine, Women’s Health, and Men’s Health
10. Advertising Strategies- Media
Internet
Online presence is crucial
Links available to separate divisions of our site
Effective internet advertisement presence
Organizations will also be advertised on the website
Social media: Facebook, Twitter, & Instagram
Radio
Radio has the power of using different types of ads in order to
reach the audience
Evokes many emotions without visuals
17. Radio Script
RADIO COPY
YourCancerCare.org “Family” Ad
Announcer: Cancer. It is never easy to deal with. We can make it
easier. YourCancerCare.org is a unique online service that allows
families dealing with cancer to research more efficiently, giving
you more time to spend with loved ones. Through many categories,
users can input their information, resulting with an organized list
of the best treatment options. Money is always a valuable asset at
times like these, that’s why YourCancerCare.org is offered for free.
YourCancerCare.org. Our Time. Your Family. Your Life.
[0:29]
18. TV Script/Storyboard
WOMAN: Can you imagine? MAN: Can you imagine? CHILD: Can you imagine?
WOMAN: Finding out MAN: Being told CHILD: That someone you
love has cancer.
19. TV Script/Storyboard
WOMAN: But there are ways MAN: Ways that can ease the pain CHILD: And make everyone's
life easier
WOMAN: Your Cancer Care
provides guidance
MAN: They provide you answers to
your questions
CHILD: But more importantly
20. TV Script/Storyboard
WOMAN: They give you time MAN: Time CHILD: Time to spend with
your loved ones
NARRATOR: Look for us on social media.
YourCancerCare.org
Our Time. Your Family. Your Life.
