Business Plans in Private Banking and Wealth Management

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This presentation gives a brief overview of a process to develop systematic business plans in private banking and wealth management. More detailed information on the approach can be requested at info@arvetica.com

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Business Plans in Private Banking and Wealth Management

  1. 1. Writing Business Plans in Private Banking and Wealth Management Geneva, 19. April 2007
  2. 2. Overall Objectives to Introduce Systematic Business Plans in Private Banking and Wealth Management <ul><li>A structured process of approaching markets in private banking </li></ul><ul><ul><li>quick understanding of possible incomes, costs and returns of developing new markets </li></ul></ul><ul><li>Compare business plans across a bank’s markets </li></ul><ul><ul><li>need to align regions and identify what works where </li></ul></ul><ul><li>An aggregated overview of all business plans </li></ul><ul><ul><li>a standard format allows to quickly draw the big picture </li></ul></ul>[photo by greenboxhouse.wordpress.com]
  3. 3. Objectives of a Systematic Business Plan for Tackling and Identified Market <ul><li>Elaborate how a private bank can grow in an identified market </li></ul><ul><li>Estimate the revenue potential for this market </li></ul><ul><li>Calculate the cost structure of the identified market approach </li></ul><ul><li>Evaluate the possible risks of the project </li></ul><ul><li>… Produce a structured business plan containing all of the above. Succeed. </li></ul>
  4. 4. A Business Plan Approach in 4 Phases Preparation and Planning Elaboration of the Market Approach Identification of Necessary Resources Writing of Business Plan 1 2 3 4 approximately 3 weeks <ul><li> ~ 1 Session </li></ul><ul><li>Calendar </li></ul><ul><li>Coordination </li></ul><ul><li>Market research </li></ul><ul><li> ~ 2 Workshops </li></ul><ul><li>Identify market segments </li></ul><ul><li>describe value proposition </li></ul><ul><li>outline client acquisition strategy and specify client relationships </li></ul><ul><li>describe revenue streams and pricing </li></ul><ul><li> ~ 1 Workshop </li></ul><ul><li>Identify projects </li></ul><ul><li>estimate man/days </li></ul><ul><li>determine necessary resources </li></ul><ul><li> ~ 1 Session </li></ul><ul><li>Description of market approach </li></ul><ul><li>Expenses/Income </li></ul><ul><li>Return estimates </li></ul><ul><li>Risk estimates </li></ul><ul><li>Implementation recommendations </li></ul>approximately 4 weeks approximately 2 weeks approximately 3 weeks
  5. 5. Project Planning Leadership Interview Kick-off & Workshop Second Workshop Third Workshop Review „Plan Marketing“ 1 hour personal interviews Explanation of method Market research Identify objectives Identify participants Planning Material collection 2x3 hours group sessions Client Segments? Offer? Change Agenda Segmentation Client Radar Strategy Canvas 2x3 hours group sessions Client Acquisition? Relationships? Revenues? Change Agenda Multi-channel Design Revenue Model 2x3 hours group sessions Projects? Man/days? Resources? Change Agenda Market Approach 3 hours group sessions Final Presentation Review Next Steps examples / toolset preparation market opinion analysis synthesis synthesis writing checkpoint checkpoint checkpoint approval business plan
  6. 6. Phase 1: Preparation and Planning <ul><li>Calendar </li></ul><ul><ul><li>list the participants of the business plan process </li></ul></ul><ul><ul><li>identify windows of availability for all participants </li></ul></ul><ul><li>Coordination </li></ul><ul><ul><li>mobilize participants and explain their roles </li></ul></ul><ul><li>Market Research </li></ul><ul><ul><li>„ Desk Research“: collect reports and information on the targeted market </li></ul></ul><ul><ul><li>Actively research the addressed market if necessary </li></ul></ul>1 2 3 4
  7. 7. Phase 2: Elaboration of the Market Approach Client Segments Client Acquisition & Relationship Revenue Streams Today Future 1 2 3 4 Offer / Value Proposition Market Approach 2 Today Future Today Future Today Future
  8. 8. Phase 3: Identification of Necessary Resources Projects man/days Resources Today Future 1 2 3 4 Necessary Resources 3 Client Segments Client Acquisition & Relationship Revenue Streams Offer / Value Proposition Market Approach 2 Projects man/days Resources Today Future Projects man/days Resources Today Future Projects man/days Resources Today Future Today Future Today Future Today Future Today Future
  9. 9. Phase 4: Write the Business Plan <ul><li>Targeted market segments </li></ul><ul><li>The value proposition for each segment </li></ul><ul><li>Client acquisition, client relationships and resulting revenue streams </li></ul><ul><li>Differentiate and market positioning </li></ul><ul><li>Necessary resources to realize the business plan </li></ul><ul><li>Risks and their management </li></ul><ul><li>Estimated ROI </li></ul><ul><li>Implementation plan </li></ul>1 2 3 4 Client Segments Client Acquisition & Relationship Revenue Streams Offer / Value Proposition Necessary Resources Market Approach
  10. 10. For detailed information on systematic business plan development in private banking and wealth management contact [email_address]

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