The document provides observations of 3 different stores - a sushi restaurant called Miayko, an Apple store in Bologna, and a Co-op book shop. It describes the environment, personnel, products, and customers at each location based on 3 sentences or less of description for each section.

1. 3 - SHOP OBSERVATIONS
An assignment by James

2. MIAYKO – ALL YOU CAN EAT
SUSHI BAR
Before you enter:
- Good price offer with a good range of choice
- Shut door not too inviting
- Sign tells you what you’re getting

3. MIAYKO – ALL YOU CAN EAT
SUSHI BAR
Environment:
- Clean and simple, sudo
Japanese style
- Brightly lit, booths divide off space giving
personal experience
- No music, but the store is warm
- Cash register is at the door
- Comparing to similar restaurants the place fits
the price

4. MIAYKO – ALL YOU CAN EAT
SUSHI BAR
Personnel:
- Acknowledge as you
walk in.
- Sat when space, drinks arrive within minutes
- Servers continuously clear plates – i) not
worried about the amount you eat. ii) fast pace
encouraging quick movement.
- Young staff, all east Asian mix of male and
female.

5. MIAYKO – ALL YOU CAN EAT
SUSHI BAR
Customers:
- Mostly in 2 or more, but
some single people.
- Mix of ages, but average age 20s – 30s
- Customers seem to stay 20 – 40mins
- Customers arrive and wait to be seated
- When finished rapidly move out to the cashier
desk

6. APPLE STORE – BOLOGNA
Before you enter:
- Only an Apple and classic glass windows
- Generic apple design
- Main door closed, second side door open
- Clean and smart
- You know what
you’re getting

7. APPLE STORE – BOLOGNA
Environment:
- Classic Apple store design and layout
- High ceilings, acoustically balanced
- Merchandise spaced out to allow people to
interact with it
- No cash register
obvious
- Security visible by
main door

8. APPLE STORE – BOLOGNA
Personnel:
- Greeting as you walk in
- 1 staff : 8 customers
- mid 20s – mid 40s age of staff
- Yes product is used staff holding iPads
- Yes uniform
- Does a t-shirt match
the apple image and
cost?

9. APPLE STORE – BOLOGNA
Products
- Laptops and iPads are up front on entry
- Products spaced around the store
- Products arranged by function
- All usable products can be tested freely
- Most expensive are
on back wall,
cheapest upstairs
- Prices easy to find

10. APPLE STORE – BOLOGNA
Customers
- Mostly alone, but some in pairs
- Age is completely mixed young and old
- Customers tend to stay and play
- Customers encouraged to play
- Difficult to distinguish
browser from buyer

11. CO-OP BOOK SHOP
Before you enter:
- A cluttered window
- Automatic doors
- The store front appears
to be protected heritage
- The main sign is small
- Colour is red font is small and
difficult to read
- The red is off putting and
uncomfortable

12. CO-OP BOOK SHOP
Environment
- Industrial design
- Clinical and unwelcoming
- Lighting is bright – too bright
- A book shop should be
comfortable and cozy and invite
you in this does not.
- Store security very visible, guard
at door and alarms on door

13. CO-OP BOOK SHOP
Personnel
- Was never approached
- Staff ‘busy’ doing nothing
- 1st Floor 4s:20c 2nd 1s:5c 3rd 0s:10c 4th 8s:2c
- Staff tend to be mid-30s – 50s
- Yes uniform but seems staff can
‘customise’ this
- This image of the store appears
confused

14. CO-OP BOOK SHOP
Products:
- Big Art books at the back of the 1st Floor
- Products all over the shop, tables are a
chaotic mess
- Products arranged by theme and
then by author
- There is so much that is generally
inaccessible
- Prices not always easy to find

15. CO-OP BOOK SHOP
Customers:
- Customers appear to be alone
- Average age appear to be late 30s +
- People seem to sit and read
- Generally customers browse
more than buy