Exploiting the Brain

for Fun and Profit
Top 4 Skills to Succeed
Today
Mental Outlook
Energy Management
Learning Process
Behavior Change
Everyone with a Brain
Stand Up
Run in Place
“Awake and Alert”
PUNCHES
“listen, pay attention, follow through”
Read aloud
enthusiastic
motivational
fascinating
enjoyable
fun
humorous
useful
beneficial
simple
profitable
valuable
easy
talk this beneficial is
fascinating
PRIMING
Elderly Priming
Words: Old, Aged, Gray,
Twilight
Significantly longer to walk
to the elevator
Done on psychology students
Did the priming influence
you? NO
Why? Make things up
We don’t say “I don’t know”
instagram.com/ginalee/
The Brain Makes
Things Up
WE DON’T EVEN
REALIZE IT!
How do we use this to
our advantage?
You can’t always change a
situation, but you can
change your response
to that situation
Better Than Yesterday
Start with Why
Your purpose is
determined by
leveraging your skills
and aligning your
needs, values, and
aspirations with the
impact you want to
have on the world.
~ Simon Sinek ~
Managing the
Overwhelm
Bombarded with Information
Overload
new languages
new technologies
new approaches
books
articles
blogs
podcasts
twitter
conferences
email
We can’t multi-task
Cell phones prove this
Email is like Gambling
variable reinforcement
Attention is Precious
Selective Ignorance
Information Diet
Pick something you
care about
Skim the rest
Use your friends
Prune Aggressively
Turn off Interruptions
TV
Email
Facebook
Cell Phone
Quick Tip
External Brain
No, you wont remember.
Everyone with a Brain
Stand Up
Glad you could make it to the conference
Thanks for standing up with me
Keep up the hard work
I like your elephant
Energy Management
Sleep, Food & Exercise
What you do every
day matters more
than what you do
once in awhile.
~ Gretchen Rubin ~
SLEEP
-Leo J. Burke
"People who say they sleep like a baby
usually don't have one."
Question:
How much sleep do you get?
Sleep Experiment
Physical Affects
blood pressure
immune system
body temp
1 night, -30% cognitive
ability
5 days, mimics
Alzheimer’s
Hallucinations and
Paranoia
Factor to Obesity
metabolism
feel hungry
get cravings
longer to feel full
DIDN’T FEEL
IMPAIRED
Some people need less
insomniac gene
Probably NOT You!
Analyze
How much do you need, sleepcycle.com
Wake up at the same time everyday, even
weekends

- go to bed when you’re tired
Go to bed at the same time everyday

- wake up without an alarm
Write down how you feel, multiple times

- both physically and emotionally
When are you at your
best
morning lark (1/10)
night owl (2/10)
play to your
strengths
Sleep hacks
90 minute cycles
Create a routine
Turn off electronics or f.lux
Stop caffeine
Cool and Dark
Room/Bed is Sacred
SOUND
SMELL
Quick Tip
Naps Improve Performance
26 min nap = 34% improvement ~ army
Exercise
Why Exercise
improves blood flows
clears waste (in your brain)
improves performance
actually makes brain bigger
Walking
Walking Desks
Walking Meetings
Boeing
Mayo Clinic
Start your day

with Yoga
Quick Tip
Time Out App
Exercise for 75 min/week
to maximize mortality
reduction by 20%
Food
-Bill Phillips
"Food is the most widely abused anti-anxiety
drug, and exercise is the most potent yet
underutilized antidepressant."
Food as Fuel
Brain adores glucose
2% of mass
20% of energy
Your brain needs fat
Balance: carbs,
proteins and fats
Supplements
Caffeine and Alcohol are drugs, use carefully
Quick Tip
Change the way you think about food.
Find a good supplement
Everyone with a Brain
Stand Up
Learning Process &
Behavior Change
Knowledge
Learned
Integrated with existing knowledge
Remembered over time
Deployed as Behavior
Learned
Use multiple modalities
Attention needs engagement
Elaborate, Meaningful, Context
Stories and Examples
Integrated with
Existing Knowledge
Focus & Diffuse Mode
Make it yours - do something with it
Teach
Remembered Over
Time
Forgetting stuff is a feature not a
bug
Take frequent breaks
Follow up
Spaced Repetition

- The Mnemosyne Project
Deployed as Behavior
Start with Why
Have the right attitude
Make it a habit - habitica.com
Quick Tips
Learn something new before bed
Make up crazy story
Senses: including Smells and Sounds
Everyone with a Brain
Stand Up
Final Review
Mental Outlook
Mindful of Choices*
Start With Why
Get Moving
Sleep
Diffuse Mode
Limit Distractions
Build Habits
Resources
Books
Predictably Irrational
A Whole New Mind
Your Brain: The Missing Manual
Pragmatic Thinking and
Learning
The Secret Code of Success
Getting Things Done
The Happiness Project
Start with Why
Take the Stairs
Brain Rules
Mind Hacks
Sway
Nudge
Drive
Websites
brainrules.net
lifehacker.com
43folders.com/izero
MindHacks.com
FocusAtWill.com
ted.com
emotiv.com
OpenBCI.com
There’s an App for that
sleepcycle.com
f.lux
dejal.com/timeout/
habitica.com
coach.me
-Ralph Keeney, Duke University
America’s [and the rest of the world] top
killer isn’t cancer or heart disease, nor is it
smoking or obesity. It’s our inability to make
smart choices and overcome our own self-
destructive behaviors.
Choose One Small Step
Today
Alena Holligan

@sketchings
Wife and Mother of 3 young children 

PHP Teacher at Treehouse

PHP Users Group Leader
https://joind.in/talk/61cf8

Exploiting the Brain for Fun and Profit