Alegro presentation

2. Changing Lives through
Excellence in Music

3. E d M a t k i n – F u n d a d o r - M u s i c i a n
a n d C o m p a n y A d m i n i s t r a t o r w i t h
2 0 y e a r s e x p e r i e n c e i n E u r o p e a n d
B r a z i l

4. E x p e r i e n c e – E d h a d t h e
o p p o r t u n i t y p r o v i d e d b y a n
e x c e l l e n t m u s i c a l e d u c a t i o n a n d
u n d e r s t a n d t h e p l e a s u r e m u s i c
b r i n g s .
Symphony Hall
Birmingham
Liverpool Anglican Cathedral
Liverpool
Royal Albert Hall
London
Royal Festival Hall
London

5. E d h a s e x p e r i e n c e o f m a n a g i n g
m u l t i - m i l l i o n $ b u s i n e s s
o p e r a t i o n s i n t h e B r a z i l i a n
c o m m e r c i a l e n v i r o n m e n t

6. Inspiration
José Antonio Abreu – Founder
of El Sistema
Gustavo Dudamel – Principal Conductor
of the Los Angeles Phil

7. Inspiration
EL SISTEMA (Venezuela)
Founded in 1975 El Sistema is a
reference point for music
education which has inspired over
1000 projects in 60 countries who
all use variations of the educational
model created by Maestro Abreu
the founder of El Sistema.

8. T h e A l e g r o p r o j e c t i s b a s e d o n o ve r 1 2
m o n t h s o f r e s e a r c h a n d i s f o r t u n a t e t o
b e t h e r e c i p i e n t o f s t r a t e g i c a n d
t e c h n i c a l a d vi c e f r o m o t h e r s u c c e s s f u l
p r o j e c t s

10. Alegr o has appointed a
Boar d of Tr us tees w ith a
w ide r ange of pr ofes s ional
expertis e
J U L I A N A P O R T I L L O • Psychologist / Doctoral Candidate USP
J A C K S O N F R A N C K • Senior Finance and Credit Professional
S T E P H E N G R E E N E • Author, Teacher and Educationalist
/ Oxford and Cambridge University Press
D R . F A B R I C I O N U N E S • University Professor
/ Escola de Música e Belas Artes do Paraná
A N A B E L E N Z I E R • Artist, Sculptor
D R . J O S E C A R L O S B R A N C O • Geologist / UFPR
D A V I D B E S S A • Lawyer and social enterprise expert
D A R C L E I W E S T E R H A L D A C U N H A • Social Worker
/ Founder of DORCAS project
A N N A T H A I S F U C K • Social Worker / Founder of Gato na Tuba Project

11. We h a v e t h e a c t i v e s u p p o r t o f a n I n t e r n a t i o n a l
A d v i s o r y C o u n c i l f o r m e d o f m u s i c i a n s ,
e d u c a t i o n a l e x p e r t s a n d s o c i a l e n t e r p r i s e
s p e c i a l i s t s

12. International Advisory
Council
INGRID SERAPHIM
• Founding member of Camerata _ Antiqua, Curitiba.
• Honorary President ALEGRO
PROF. DR ROBERT ORLEDGE • Professor Emeritus – University of Liverpool
PATRICK MCCARTHY • Director of Operations – Ulster Orchestra, Belfast
GRAHAM DAVIES • Director of Strategy – PRS, London
GAVIN MEREDITH • Professional Accompanist – Royal Ballet, Covent Garden
FIONA CUNNINGHAM • Executive Director – El Sistema England
LEE WARD • Director of Music – Escola Britannica, São Paulo
DAVID JACKSON • Percussionist – London Symphony Orchestra
FIONA HARVEY • Consultant – Orchestra Management, London
DANIEL VALERIANO • Subject Matter Expert – Brazil Cultural Incentive Law
HELMA HALLER • Artistic Director – Collegium Cantorum, Curitiba
LIANA JUSTUS • Author
RAGHNILDE BORGAMANERO • Cultural Project Specialist

13. Alegro has a range of national and
international partnerships with the following
organisations

14. W e a l s o h a v e t h e
s u p p o r t o f a n u m b e r
o f p h y s i c a l v e n u e s
a n d i n s t i t u t i o n s i n
C u r i t i b a

15. The Alegr o Senior Management Team
c ons is ts of s ubjec t matter experts
w ith many year s of exper ienc e
Ana Cristina
graduated from Belas Artes in 1987.
She is a founder of the Collegium
Cantorum and created the ‘Gato na
Tuba’ project in Piaraquara 7 years ago
where she has worked ever since.
The project has 110 children and
teenagers singing in a choir and string
orchestra.
Renate Weiland
Renate has a masters in Music in the
context of Social Development and a
PhD in the same subject awarded by
UFPR. She has over 20 years teaching
experience and founded the musica no
Bairro project where she teaches and
manages the pedagogy of 80 children.
Alexandre Razera
was a member of the Berlin Philharmonic
Orchestra for 7 years where he played
under conductors such as Sir Simon
Rattle, Daniel Harding and Claudio
Abbado. He is a pedagogical expert with
a wide Range of experience in São Paulo
and Curitiba working in musical education
projects with underprivileged children.
Rafael Ferronato
Professor of Music at the Federal
University of Parana, with a masters in
performance in Violin at the University
of Georgia (USA) Currently completing
a doctorate at the same institution with
a focus on pedagogical method in violin
teaching.

16. A l e g r o h a s a f o r m a l
p a r t n e r s h i p s w i t h t h e D o r c a s
p r o j e c t – w h e r e w e t e a c h 8 0
s t u d e n t s …
Teaching Hub
Almirante
Tamandare

17. … a n d a f o r m a l p a r t n e r s h i p
wi t h t h e S a o R o q u e
A s s o c i a t i o n wh e r e we t e a c h
1 2 0 s t u d e n t s .
Teaching Hub
Piraquara

18. We have a ten year pedagogical
plan to develop our students as
follows:
Expert
LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4
Beginners
(Almirante
Tamandare)
Intermediate
(Piraquara)
Advanced

19. i
Educational Hub - Piraquara
(video Ex. Level –II/intermediate)

20. Alegro will also fund and
manage the OJC – Curitiba
Youth Orchestra
The flagship orchestra of Alegro gives
young musicians the opportunity to play and
study with leading international conductors
and soloists and….
High visibility branding and
marketing for our sponsors

22. Alegro Project
Structure in 2017
Núcleo
Almirante
Tamandaré
Núcleo
São Roque

23. Núcleo
Almirante
Tamandaré
Núcleo
São Roque
Núcleo - 3
2018

24. Núcleo
Almirante
Tamandaré
Núcleo
São
Roque
Núcleo
CANAL DA
MÚSICA?
…and 2023
Núcleo
MATINHOS?
Núcleo
PONTA
GROSSA?
Núcleo
CENTRO?
OJC Choir
OJC Junior Orchestra

25. Gráfico 1
UTILIZAÇÃO DA VERBA
45%
15%
22%
28%
ORÇAMENTO 2017
R$ 1.576.021,51
Orquestra Principal
Núcleos Educativos
Custos Administrativos
Divulgação e Marketing
Alegro is a transparent organisation
and all financial data is publicly
available.

26. Graph 2
Educational budget (45%)
20%
20%
10%
15%
20%
10%
5%
BUDGET 2017
Educational Hubs
R$ 721.801,51
Instrument Purchase Alm. Tamandare
Instrument Purchase Piraquara
Teachers Alm. Tamandare
Teachers Piraquara
Managers of Educational Hub Alm Tamandare
Managers of Educational Hub Piraquara
Instrument Repair
The following graph shows the
breakdown of the Educational Budget
in 2017

27. Graph 3
Breakdown of budget spend
15%
60%
11%
14%
Budget 2018
R$ 2.973.761,40
Principal Orchestra
Educational Hubs
Admin and Back Office Costs
Marketing and Sponsor Branding
Our Budget for 2018 is
defined below

28. Budget Design for the
implementation of the 3rd
Educational Hub
Graph 4
Educational Budget (60%)
62%
22%
16%
BUDGET 2018
Educational Hubs
R$ 2.072.741,40
Implementation of Hub 3
Maintenance Alm. Tamandare
Maintenance Piraquara

29. • Brazilian Economic Crisis
• Bureaucracy
• São Roque - Serious Risk of Closure
• Dorcas - Serious Risk of Closure
Key Challenges

30. A l e g r o h a s A L L o f t h e k e y
e l e m e n t s o f t h e p r o j e c t i n
p l a c e – l e g a l , f i d u c i a r y a n d
f i n a n c i a l

31. How can you help?

32. This image show s students
sharing instruments at one
of the Hubs. Please help us
make this a thing of the
past…

33. Thanks!