2. Poster
This poster was made to
promote the set of recipe
cards that we made during
the two weeks of
production.
The Poster designed to
feature in a magazine and
advertise the sorts of
vegetarian and vegan food
available by the company
and as seen in the slogan, a
none meat recipe.
A house style is kept
throughout all of the
extension activities that
have been done. This is that
of keeping to the theme of
Italy and therefore choosing
the relevant colours of Red
and green.
Targeting at the same
audience was going to
be difficult due to the
amount of changes
during the production
process, however a
compromise was met
and the poster
corresponds with the
last set of cards made
and that of a mass
market.
The slogan itself is very
catchy and straight to
the point, using the
same font and colour
as the title shows the
professionalism in the
work and a sense of
consistency.
3. Poster(2)
With this poster it looks at a more younger demographic to
what was seen in the latter. This is because of the imagery
used and the presentation.
There is no white space in the poster leaving it almost
congested and that resulting in being very eye catching.
Making posters to support the recipe cards is important as
the more people who see the product will result in the
overall sales.
As it was decided, the best target audience was to look at a
wider range of people and having a mass product that can
be used by anyone that chooses to.
A reference to the website is a good way to entice the
target audience further into the business. This is a good way
of presenting as it prevents huge amounts of text and those
who are interested can look in their own time. It is the
images job on the poster to interact with the audience and
make them want to try making the meat alternatives they
notice spread across the A3 page.
4. Billboard
Billboards present large advertisements to
passing pedestrians and drivers. Typically
showing large, ostensibly witty slogans, and
distinctive visuals.
Billboards are highly visible in the top
designated market areas. The idea of this
Billboard is to do the same and promote the
vegetarian society and the new range of food
recipes made.
The use of text is as important as the image
because the audience has to see this and be
impressed with what they read.
Having a variety of text in different colours and
positions doesn’t just effect the composition
but the viewer. Adjusting the text so it plays
with you psychologically is important for
advertising.
As you will see this marketing campaign on
roads, the use of the Warning signs instantly
grabs your attention from what you were doing
and onto this.
Using the statement ‘Clear your plate and Conscience’ refers to the idea of eating
meat being looked as bad by vegetarians and against all their beliefs. So not only is
this bringing the viewers attention to Animal cruelty, it is showing what alternatives
can be made, Hence the ‘Taste The Difference’ piece of text. This is suggesting that
vegetarian food can be just as nice.
