This is PPP for a strategic management course and we choose Apple inc. outlines: - Introduction - Apple History - Vision - mission - Competitive History - Products & Services - Logo - SWOT Factors - Objectives - Strategies

1. #AAST
EGG | Egyptian Group
•Apple Inc.
•Session 1

2. Introduction

3. Apple History

4. Apple History

5. Apple History

6. Apple, Inc.’s Vision
“We believe that we are on the face of the earth to make great
products and that’s not changing. We are constantly focusing on
innovating. We believe in the simple not the complex. We believe that
we need to own and control the primary technologies behind the
products that we make, and participate only in markets where we can
make a significant contribution. We believe in saying no to thousands of
projects, so that we can really focus on the few that are truly important
and meaningful to us. We believe in deep collaboration and cross-
pollination of our groups, which allow us to innovate in a way that
others cannot. And frankly, we don’t settle for anything less than
excellence in every group in the company, and we have the self-
honesty to admit when we’re wrong and the courage to change. And I
think regardless of who is in what job those values are so embedded in
this company that Apple will do extremely well.’

7. Apple, Inc.’s mission
“Apple designs Macs, the best personal computers in
the world, along with OS X, iLife, iWork and
professional software. Apple leads the digital music
revolution with its iPods and iTunes online store.
Apple has reinvented the mobile phone with its
revolutionary iPhone and App store, and is defining
the future of mobile media and computing devices
with iPad.”

8. Competitive History

9. Products & Services

10. Logo
1976

11. Logo
1977–98

12. Logo
1998-2003

13. Logo

14. Apple Inc.
SWOT Factors

15. Strengths
Uniqueness
Powerful Brand
Globally Iconic
Top Technology
Brand Of Choice
Proficient Research
Sustainability made Possible
through Liam

16. Lack of Marketing & Promotions
Lack of Competition
High Priced Products
Incompatibility With Other Software
Matching Customer expectations
Dependency on few products
Weakness

17. Opportunities
Consistent Customer Growth
Qualified Professionals
Expansive Distribution Network
Lack of Green Technology
Smart Wearable Technology
Utilize Artificial intelligence
Apple cars

18. Apple Bullied By
Counterfeits
Increasing Competition
Market Penetration
Lawsuits
Taxes
Threats

19. Apple Inc. Objectives
Broad market reach
Environmental responsibilities
Leveraging ability to design and develop
Enhancing and expanding
Double the size of its services business

20. Apple Inc. Strategies
Intensive Strategies
Product Development
Market Penetration
Market Development

21. Apple Inc. Strategies
Integration Strategies
Forward integration
Vertical Integration
Horizontal integration

22. Apple Inc. Strategies
Diversification Strategies
Related Diversification
Unrelated Diversification

23. Apple Inc. Strategies
Strength X Opportunity
Uniqueness X Customer Growth
Proficient Research X Qualified Professionals
Top Technology X Smart Wearable Technology
Sustainability X Lack Of Green Technology
Top Technology X Power Artificial Intelligence

24. Apple Inc. Strategies
Weakness X Opportunity
Few Products X Apple Cars
Lack Of Marketing & Promotions X Qualified Professionals

25. Apple Inc. Strategies
Strength X Threat
Powerful Brand & UniquenessX Counterfeits
Brand Of Choice & Proficient Research X Increasing
Competition & Market Penetration

26. Apple Inc. Strategies
Strength X Threat
Low Competition & Incompatibility X Increasing Competition