Four Competing Brands in Smartphone Category

1. Smartphones: Unleashing Innovation
The Quest for the Best
Digi Hadid
Abu | Anoyo | Basco | Golez
November 2017

2. I. Comparing the 4 Brands
II. Apple: Think Different, Innovate
III. Apple - Perfection, Uniqueness, Realness
IV. Samsung: Phones for Your Every Need
V. Samsung - Wholeness, Richness, Playfulness
VI. Huawei: Ultimate Performance
VII.Huawei - Beauty, Truth, Uniqueness
VIII.Oppo: Capture the Real You
IX. Oppo - Beauty, Perfection, Truth
Compare Apple Samsung Huawei OppoOutline

3. Comparing the 4 Brands
Market
Leader
Apple
Apple Samsung Huawei OppoOutline Compare

4. Comparing the 4 Brands
Market
Leader
Apple
Challenger
Samsung
Apple Samsung Huawei OppoOutline Compare

5. Comparing the 4 Brands
Market
Leader
Apple
Challenger
Samsung
Follower
Huawei
Apple Samsung Huawei OppoOutline Compare

6. Comparing the 4 Brands
Nicher
Oppo
Market
Leader
Apple
Challenger
Samsung
Follower
Huawei
Apple Samsung Huawei OppoOutline Compare

7. Apple: Think Different, Innovate
Compare Apple Samsung Huawei OppoOutline

8. Apple: Think Different, Innovate
Compare Samsung Huawei OppoOutline Apple

9. Apple Brand values
1. Perfection
2. Uniqueness
3. Richness
Compare Samsung Huawei OppoOutline Apple

10. Apple: Perfection
All of its offerings being products of in-depth
ideation, series of experimentation, and careful creation
made Apple lead the market.
Perfection in every step of the process
made success possible for Apple.
Compare Samsung Huawei OppoOutline Apple

11. Apple: Uniqueness
Never settling for what has been done, Apple never fails
to create something distinct and remarkably creative and
always sees another way, a better way, and a bigger way
of doing things.
Compare Samsung Huawei OppoOutline Apple

12. Apple: Richness
With all of its product innovation, Apple always
considers how it will adapt to the complexity of people
by providing new experiences no one would have
thought of having.
Compare Samsung Huawei OppoOutline Apple

13. Samsung: Phones for Your Every Need
Compare Apple Samsung Huawei OppoOutline

14. 1. Wholeness
2. Richness
3. Playfulness
Samsung Brand Values
Compare Apple Huawei OppoOutline Samsung

15. Samsung: Wholeness
Unlocked by Samsung feature gives its customers
the freedom to do more.
To pick more than just their smartphone.
To choose carrier, data plan, services, features,
and applications - making them get their phone
exactly how they imagine it.
Compare Apple Huawei OppoOutline Samsung

16. Samsung: Richness
Samsung’s total commitment to developing cutting-edge
Technology is exemplified by providing new experiences
other smartphones don't have. You get to
experience the advanced features in your hand
and redefine what you can do
with your phone.
Compare Apple Huawei OppoOutline Samsung

17. Samsung: Playfulness
With Bixby, you experience more of your
smartphone and you get things done in a smarter
way. It identifies what you’re looking at,
remembers what you need to do, and provides
what you need at a glance.
Compare Apple Huawei OppoOutline Samsung

18. Huawei: Ultimate Performance
Compare Apple Samsung Huawei OppoOutline

19. Huawei Brand Values
1. Projects Beauty
2. Unveils the Truth
3. Stands for Uniqueness
Compare Apple Samsung OppoOutline Huawei

20. Huawei: Projects Beauty
With highly sophisticated camera design,
it ensures that every moment captured
are moments of perfection.
Making every shot a cover shot.
Compare Apple Samsung OppoOutline Huawei

21. Huawei: Unveils the Truth
With an all new AI processing unit,
it takes the step from smart to intelligent.
Learns like a human brain,
analyzing complex processes,
transforming data to knowledge.
Compare Apple Samsung OppoOutline Huawei

22. Huawei: Stands for Uniqueness
TUV Safety Certified Huawei SuperCharge.
Recognized the need for fast charging among
smartphone users.
Developed the Fast Charge System that is
suitable to withstand extreme conditions.
Compare Apple Samsung OppoOutline Huawei

23. Oppo: Capture The Real You
Compare Apple Samsung Huawei OppoOutline

24. Oppo: Capture The Real You
Compare Apple Samsung HuaweiOutline Oppo

25. Oppo Brand Values
1. Beauty
2. Perfection
3. Truth
Compare Apple Samsung HuaweiOutline Oppo

26. Oppo: Beauty
Claiming to be the “Selfie Expert”, Oppo shows
beauty by providing high quality camera phones
which can capture the beauty of the user, of
important moments, and of the environment.
Compare Apple Samsung HuaweiOutline Oppo

27. Oppo: Perfection
What makes Oppo different from other
smartphones brand is that it focuses on a
certain niche by claiming expertise as a camera
smartphone.
Compare Apple Samsung HuaweiOutline Oppo

28. Oppo: Truth
With their camera smartphones, Oppo aims to
reveal the truth behind pictures especially
selfies because other smartphones provide
“beautified” pictures that seem so unrealistic.
Compare Apple Samsung HuaweiOutline Oppo

29. Smartphones: Unleashing Innovation
The Quest for the Best
Digi Hadid
Abu | Anoyo | Basco | Golez
November 2017