PRESENTATION on kidswear information about the brand, fabric, color Palette, trims, finishes, product line by keeping in mind Burberry Brand

1. Kids wear is defined as apparel for the kids. Kids are generally defined as children in the age group of below 15 years.
KIDSWEAR

3. • Burberry Group PLC is a British luxury fashion house headquartered in London, England.
• Established in 1856 by Thomas Burberry, originally focusing on the development of outdoor attire, the
fashion house has moved onto the high fashion market developing and creation of the first of its kind fabric
called Gabardine, which is completely breathable and waterproof, exclusively made for the brand.
• Distinctive check pattern has become one of its most widely copied trademarks.
BURBERRY

4. Size:
• American sizes for baby clothes are usually based on the child's weight.
• European sizes are usually based on the child's height.
• These may be expressed as an estimated age of the child, e.g., size 6 months (or 3–6 months) is expected to fit a child 61 to
67 centimeters (24 to 26 in) in height and 5.7 to 7.5 kilograms (13 to 17 lb) in weight.
• These are usually preemie for a pretern birth baby, 0 to 3 months, 3 to 6 months, 6 to 9 months, 9 to 12 months, 12
months, 18 months, and 24 months, though there is no industry standard definition for those sizes.
• Sizes that BURBERRY use for kids wear: Baby (0-24 Months),Girls (2-16),Boys (2-20)

5. DESIGN CATEGORIES:
• Party wear
• street wear
• casual wear
• sport wear
•summer wear
•winter wear
•swim wear

6. FABRICS:FABRIC:
 COTTON AND KNITTED BASED FABRIC ARE MAINLY USED IN KIDSWEAR.
▪ Easy to move
▪ Higher fabric quality
▪ Comfortable for skin
▪ Decrease sweat situation
▪ High elasticity
▪ Less hairiness in fabric
Cotton and Knitted based fabric used by BURBEERY are Soft cotton, airy cotton,
comfy cotton, soft crape, cotton linen blend, stretch cotton, crisp cotton, denim,
even have wool-blends, cable knit wool for winter wear and have many fabrics.

7. COLOR
PALETTE:
The family of
pastels color are usually
described as "soothing",
"soft", "near neutral",
"milky",
"washed out",
"desaturated".
• NEUTRALS COLOURS
• PASTEL COLOUR
• HUE AND SHADES

8. PRINTS AND PATTENS:
• Checks Pattern
• polka dots
• Graphic-dot-and stripe prints
• Soft cashmere pattern
• Graphic t-shirt
Signatures checks Pattern of
BURBBERY
Check pattern with Polka
Dot
Graphic-dot-and stripe
prints
Graphic
Soft Cashmere Pattern

9. Trims:
Gathers, yokes, pin Tucks, ruffles, cuffs ,placket, rolled cuffs, peter pan
collar, flutter sleeves, ruffled, patches, elasticized waist for comfort,
crisp pleats and button, logo embroidery accests, ribbed cuffs, flinge-
trimmed.
Peter pan collar
Logo embroidery accests
Flutter sleeves
Pin Tucks
Frilled ruffles
Rolled cuffs

10. Product Line:
• Bodysuits
• Coats & Outerwear
• Dresses
• Jeans
• Pants
• Rompers & Jumpsuits
• Shirts & Tops
• Shorts
• Skirts
• Suits
• Sweaters
• Sweatshirts & Hoodies
• Swimwear
• T-Shirts
• Vests
Bodysuits vests
Swimwear
Rompers & Jumpsuits

11. Finishes that are used for kids wear of
BURBERRY:
• Antistatic finish : Used for the removal in synthetic fibres of the unwantedeffects
of electrostatic charge produced during production and wear of fabrics and knits.
• Anti UV : UV-blocking property of a fabric is enhanced when a dye,pigment,
delustrant, or ultraviolet absorber finish is present that absorbs ultraviolet
radiation and blocks its transmission through a fabric to the skin. (Vigneshwaran
2006) Metal oxides like Zinc oxide as UV-blocker are more stable when compared
to organic UVblocking agents
• Wrinkle free
• Moth resistant finish