SlideShare a Scribd company logo
1 of 10
Print Media
• Consumer jury test:
Few consumers form a group and act
as jury to show their preferences for
one or two ads out of several being considered.
http://www.scribd.com/doc/53082159/Consumer-Jury-
Method#scribd
• Portfolio Test:
Dummy copies are kept in a folio along with the
regular advertisements.
• Consumer jury test:
Few consumers form a group and act
as jury to show their preferences for
one or two ads out of several being considered.
“ Zindagi ka
hisaab kitaab”
Portfolio Test:
Dummy copies are kept in a folio along with the
regular advertisements.
• Mock Magazine Test:
Test ads are introduced in a real magazine to an
experimental group to read and a recall test is
conducted to assess the effectiveness.
http://www.fusionb2b.com/blog/2011/11/how-to-test-
advertising-effectiveness/
• Direct Questioning:
A consumer jury is formed and either the whole ad or its
different elements are tested by asking direct
questions.
Story board
Mock Magazine Test:
Test ads are introduced in a real magazine to an experimental
group to read and a recall test is conducted to assess the
effectiveness.
Test Ad 1 Test Ad 2 Test Ad 3
• Direct Questioning:
A consumer jury is formed and either the whole ad or
its different elements are tested by
asking direct questions.
• https://www.youtube.com/watch?v=-IUM-
vZaWhc
• https://www.youtube.com/watch?v=lo_a2cfB
UGc
• Tachioscope
• http://hv.greenspun.com/bboard/q-and-a-
fetch-msg.tcl?msg_id=007i0E
Storyboard Test:
The storyboard prepared for
television advertising is tested
before it is used.

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Media

  • 1.
  • 2. Print Media • Consumer jury test: Few consumers form a group and act as jury to show their preferences for one or two ads out of several being considered. http://www.scribd.com/doc/53082159/Consumer-Jury- Method#scribd • Portfolio Test: Dummy copies are kept in a folio along with the regular advertisements.
  • 3. • Consumer jury test: Few consumers form a group and act as jury to show their preferences for one or two ads out of several being considered. “ Zindagi ka hisaab kitaab”
  • 4. Portfolio Test: Dummy copies are kept in a folio along with the regular advertisements.
  • 5. • Mock Magazine Test: Test ads are introduced in a real magazine to an experimental group to read and a recall test is conducted to assess the effectiveness. http://www.fusionb2b.com/blog/2011/11/how-to-test- advertising-effectiveness/ • Direct Questioning: A consumer jury is formed and either the whole ad or its different elements are tested by asking direct questions. Story board
  • 6. Mock Magazine Test: Test ads are introduced in a real magazine to an experimental group to read and a recall test is conducted to assess the effectiveness. Test Ad 1 Test Ad 2 Test Ad 3
  • 7. • Direct Questioning: A consumer jury is formed and either the whole ad or its different elements are tested by asking direct questions.
  • 8. • https://www.youtube.com/watch?v=-IUM- vZaWhc • https://www.youtube.com/watch?v=lo_a2cfB UGc • Tachioscope • http://hv.greenspun.com/bboard/q-and-a- fetch-msg.tcl?msg_id=007i0E
  • 9.
  • 10. Storyboard Test: The storyboard prepared for television advertising is tested before it is used.