Research your competition by identifying other YouTube channels in your niche and conducting a SWOT analysis to understand their strengths, weaknesses, opportunities, and threats. Analyze what factors are driving attention to your competitors' channels and see how you can apply similar strategies to grow your own channel's audience. Conducting competitive research is essential for crafting an effective YouTube marketing strategy.

1. Step 3: Research Your
Competition
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3. No matter what your brand is about or what your
purpose of Youtube marketing is, you’ll always have
competition. Conduct a competitive analysis. Audit your
competitors and see what factors are bringing them the
kind of attention you also want for your channel.

4. It’s a two step process that involves;
•Identifying your competitors
•Conducting a SWOT analysis