Market research on bakery restaurant

1. 16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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2. ANALYSIS MARKET POTENTIAL FOR
SET UP OF A BAKERY RESTAURANT
IN REWARI, HARYANA
Presented By:- Sandhya
Roll no:- 1921122033
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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3. OBJECTIVE
• Introduction
• Steps In Feasibility Studies
• Proposed Business Concept
• Restaurant Theme
• Market Potential
• Ingredients And Vendors
• Software Used In Bakery
• Literature Study
• Conclusion
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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4. INTRODUCTION
• A bakery is an establishment produces and sells flour-based food baked in an oven
such as bread, cakes, pastries, and pies.
• Retail bakeries are also cafés, serving coffee and tea to customers
• Provide services for special occasions such as weddings, birthday parties,
anniversaries, or even business events.
• Bakery industry offers immense opportunities for bakers, decorators, trainers,
process managers, distributors and many more related professions
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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5. STEPS IN FEASIBILITY STUDIES
• Identification of the potential market; The people who can be expected to patronize our Mothers
bakery restaurant.
• Quantification of the market; how many people can be expected to patronize our Mothers bakery
restaurant..
• The kind of facility that will appeal to the market.
• Estimation of the size of the facility needed.
• Estimation of the cost of the facility which will serve the market.
• Estimation of the Income and Expenditure of operating the facility Itemized by our Mothers bakery
restaurant.
• Estimated Profit as a percentage of sales and investment.
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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6. PROPOSED BUSINESS CONCEPT
• Name Of The Restaurant: Mothers bakery Restaurant
• Bakery located in Model town, Rewari, Haryana.
• Mothers bakery restaurant is Fine dining restaurants will provide full services
and highest quality food
• Our selected location allows us to access nearly 1,28,987 homes in the Rewari
along with numerous office buildings within a 5 mile radius.
• Target markets for Restaurant will be families, students and businesses.
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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7. BAKERY RESTAURANT LAYOUT
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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8. RESTAURANT THEME
• Bakery
• Game zone
• Library
• Uniqueness.
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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9. MARKET POTENTIAL
• The product we offer will be sold in both the product and service market
• Our menu items such as sandwiches, baked goods, and drinks are the products
and our dining experience is the service.
• Concept meets the customers’ demand of “eating on the run” and provides
healthier options
• Consumers prefer food that can be eaten quickly during a lunch break or picked
up on the way home.
• To promote and advertise our products and services are planning on using a
variety of social media, including Facebook, groups, direct mails, etc.
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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10. INGREDIENTS AND VENDORS
Major suppliers of raw materials are:
• Bakery kart (Baking supply store)
• Thakur & Company
• Matchless Machine Tools
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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11. SOFTWARE USED IN BAKERY
1. Go-Frugal
2. Square Point of Sale
3. My Online Bakery (POMESYS-Host)
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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12. CONCLUSION
• Bakery products, due to high nutrient value and affordability, are an item of huge consumption.
• Rapid population rise, the rising foreign influence, the emergence of a female working population
and the fluctuating eating habits of people,
• They have gained popularity among people, contributing significantly to the growth trajectory of
the bakery industry.
• A number of healthy products have been launched in the bakery segment, and are gaining
popularity at a high rate.
• The mounting presence of bakery chains has further triggered the growth in the sector.
16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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13. 16-03-2020
Market Research/M.sc H&HA 2nd Sem 2019-2021/
Sandhya
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