The document analyzes the market potential for opening a bakery restaurant in Rewari, Haryana. It discusses conducting a feasibility study, including identifying and quantifying the target market. The proposed bakery restaurant, called Mother's Bakery Restaurant, would be located in Model Town, Rewari. It would target families, students, and businesses with a dining experience and healthy food options. The document also outlines suppliers, software options, and concludes that bakery products are in high demand due to various demographic and lifestyle factors driving industry growth.

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Market Research/M.sc H&HA 2nd Sem 2019-2021/
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2. ANALYSIS MARKET POTENTIAL FOR
SET UP OF A BAKERY RESTAURANT
IN REWARI, HARYANA
Presented By:- Sandhya
Roll no:- 1921122033
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3. OBJECTIVE
• Introduction
• Steps In Feasibility Studies
• Proposed Business Concept
• Restaurant Theme
• Market Potential
• Ingredients And Vendors
• Software Used In Bakery
• Literature Study
• Conclusion
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4. INTRODUCTION
• A bakery is an establishment produces and sells flour-based food baked in an oven
such as bread, cakes, pastries, and pies.
• Retail bakeries are also cafés, serving coffee and tea to customers
• Provide services for special occasions such as weddings, birthday parties,
anniversaries, or even business events.
• Bakery industry offers immense opportunities for bakers, decorators, trainers,
process managers, distributors and many more related professions
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5. STEPS IN FEASIBILITY STUDIES
• Identification of the potential market; The people who can be expected to patronize our Mothers
bakery restaurant.
• Quantification of the market; how many people can be expected to patronize our Mothers bakery
restaurant..
• The kind of facility that will appeal to the market.
• Estimation of the size of the facility needed.
• Estimation of the cost of the facility which will serve the market.
• Estimation of the Income and Expenditure of operating the facility Itemized by our Mothers bakery
restaurant.
• Estimated Profit as a percentage of sales and investment.
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6. PROPOSED BUSINESS CONCEPT
• Name Of The Restaurant: Mothers bakery Restaurant
• Bakery located in Model town, Rewari, Haryana.
• Mothers bakery restaurant is Fine dining restaurants will provide full services
and highest quality food
• Our selected location allows us to access nearly 1,28,987 homes in the Rewari
along with numerous office buildings within a 5 mile radius.
• Target markets for Restaurant will be families, students and businesses.
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7. BAKERY RESTAURANT LAYOUT
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8. RESTAURANT THEME
• Bakery
• Game zone
• Library
• Uniqueness.
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9. MARKET POTENTIAL
• The product we offer will be sold in both the product and service market
• Our menu items such as sandwiches, baked goods, and drinks are the products
and our dining experience is the service.
• Concept meets the customers’ demand of “eating on the run” and provides
healthier options
• Consumers prefer food that can be eaten quickly during a lunch break or picked
up on the way home.
• To promote and advertise our products and services are planning on using a
variety of social media, including Facebook, groups, direct mails, etc.
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10. INGREDIENTS AND VENDORS
Major suppliers of raw materials are:
• Bakery kart (Baking supply store)
• Thakur & Company
• Matchless Machine Tools
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11. SOFTWARE USED IN BAKERY
1. Go-Frugal
2. Square Point of Sale
3. My Online Bakery (POMESYS-Host)
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12. CONCLUSION
• Bakery products, due to high nutrient value and affordability, are an item of huge consumption.
• Rapid population rise, the rising foreign influence, the emergence of a female working population
and the fluctuating eating habits of people,
• They have gained popularity among people, contributing significantly to the growth trajectory of
the bakery industry.
• A number of healthy products have been launched in the bakery segment, and are gaining
popularity at a high rate.
• The mounting presence of bakery chains has further triggered the growth in the sector.
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