3. In the add they have shown a mother who gets angry when his son is addicted to noodles and again have the noodles leaving his daily nutrious meal.
4. So she runs behind her son to stop him to have noodles and doen not allow her son to have it.
5. Similarly the same thing is shown in case of other moms and their children too.
6. Through which we come to now that majority of the mummy’s do not want their son to be addicted to noodles and rerain them from having it.
7. When these moms prohibits their son in having the noodles suddenly there is a huge earth quake and new packed foodles(the product enters) pops out.
8. And then the features of the product has been explained i.e its healthy and nutritious too and the contents it has in it.
9. Mummy is also happy now and has no problem in his children having foodles since its nutritious.
10. And then in the end the regular foodles packet along with the four grain packet is shown for its customers to have a perfect view of how the product looks and must have no problem or doubt while purchasing it.
14. # STRENGTH:- Legacy of Horlicks in wellness, large distribution network# WEAKNESS : Lack of experience in the segment, lesser traction in North and West# OPPORTUNITY : Market growing in double digits, instant noodles widely accepted as snack food# THREAT: Category hinges on subjective taste, market monopolised by Nestlé’s Maggi, Hindustan Unilever wants a slice of the pie.
16. Being totally new product in the market under a strong parent brand horlicks the marketing has been carried out in full swing and is also going on.
17. Before launching the product in the market , GSK tested Foodles first in the South and East where Horlicks is strong. Here horlicks have also have good image so introducing foodles will make aware of its progress in the other market.
18. The brand name, Foodles seems to be an attempt to distance themselves from the regular noodles (read, Maggi) category. It has the ring of a 'new category'. And the positioning is on the lines of 'Noodles Plus'. The products including a 4-grain variant are aimed at cueing health. Interestingly, Maggi too went on this 'Taste bhi, Health bhi' platform recently. Interesting times ahead for the f(noodles) market.
19. Instant noodles were not usually considered healthy. It found that mothers felt need for something more nutritional than serving instant noodles of maida to children because maida is not as healthy as atta or wholegram wheat. As a result, mothers fortified the noodles with vegetables and eggs. This was a vital clue for GSK before it got started. “The fact that the category is so lopsided presents a bigger opportunity than usual to position oneself differently and get heard. Even though instant noodles right now have their centre of gravity in taste, we can afford to offer one with nutrition because we are good at understanding what makes for nutrition.
20. To drum in the fact that Foodles stands for nutrition, they are now working on a tactical insight from its test launch: It found the need to tag the packs with the respective flavours and ingredients more clearly. It has also ensured that it gives out clues of the noodles being tasty and healthy on the pack itself. “The key lies in increasing the visibility,”
21. GSK sure knows the market. To begin with, Foodles ,will talk to urban consumers, unlike Maggi which has gone rural and deep into urban markets with its small Rs-5 pack. “We were present with only single-pack sizes which account for 28-29 per cent of the market. The larger family packs of eight and four strips are being rolled out now. It is also priced at a premium, in line with the mid-premium image of its mother brand Horlicks. Its multigrain variant costs Rs 15 for 80 gm compared to Maggi’s Rs 10 for 80 gm.
25. Since a man who is always wearing casuals will not accept the change in him easily and start wearing formals..
26. Similarly people today have become brand loyal to maggi noodles and will not change their preference so easily.
27. But the fact that foodles have introduced themselves under the parent brand horlicks which have a good brand image in the market so people can experience it for the first time, and that’s the strategy what foodles are targeting for.
28. Maggi is no doubt a monopoly. Even now there are lots of trusted brand lovers,but horlicks foodles is a solution for both mother n her kid because its taste n multi grain combination fulfill their needs...its awesome just try it once...it already proved its effectiveness by capturing 5% market share in 6 month at south market n now creating buzz at west, north n east market.
30. So according to us we say that this product foodles will do well in the market but the growth of this product will be substantial as there is a good market of magi noodles and it will take a long period of time to create a good a brand image of this new product in the market., but continuous marketing and effective promotion plans will reduce the gap.
![Presentation On:-<br />A STUDY ON HORLICKS NEW PRODUCT<br />Launch date: - Wednesday, December 23, 2009<br />PRESENATED BY VISIONARIES WHICH INCLUDE:-<br />1) MOOSAB SHAIKH<br />2) ANITA CHAUDHARY<br />3) DIPTI SAWANT<br />4) KAMLESH<br />5) ROHIT<br />6) NAINESH<br />Introduction of the product:-<br />The development of the new product means to find out whether the new concept can be implementated in practical or not from technical and commercial point of view.<br />GlaxoSmithKline Consumer Healthcare (GSK) has entered the instant noodles market which is ruled by a brand that is synonymous with the category — Nestlé’s Maggi. While its Rs 1,500-crore malted drink additive, Horlicks, has had a long reign at the top, this time GSK is the challenger. Instant noodles were introduced in the country by Nestlé under Maggi in 1984. Since then, many rivals have come and gone but Maggi’s rule has remained unshakable. The market for instant noodles is worth Rs 1,137 crore, according to Nielsen, and is growing at 20 per cent per annum. Out of this, Maggi Masala-flavoured maida (processed flour) noodles command around 91 per cent; other Maggi products and flavours, and all other brands make the remaining 9 per cent. No other food category has such dominance of one brand. They conducted a research through which they found out that the instant noodles market in india is 88951 tonnnes with a value of take of Rs.988 crore. This market has seen growth of 30.6% this year ending august 2009 over last year in value terms and a volume growth of 25.29 per cent.<br />MISSION.<br />We are a progressive food company having the highest quality standards, currently engaged in manufacturing and marketing of dairy products. We believe in adding value to the lives of our consumers and to hire, train and motivate the best human resources. We shall always strive to achieve & retain competitive advantages through consistent product development. We are geared to achieve Riba free operations within the next five years. Our global quest is to improve the quality of human life by an enabling people to do more, feel better and live longer.<br />We at GSK dedicate ourselves to delivering innovative products that helps millions of peoples around the world live longer, healthier and happier lives.<br />Vision.<br />We want to become indisputable leader in our industry-not simply in the terms of size,but in how we use that size to achieve our mission. And improve the quality of human life.<br />COMPETITORS<br />Horlicks Foodles is GSK’s attempt to get a share of this pie. Not just Nestlé’s Maggi, it has to contend with Hindustan Unilever which has entered the instant noodles snacking segment for the second time with Knorr Soupy Noodles. (It had earlier tried its hand with a tie-up with Indo-Nissin for its Smoodles in the 1990s. It had also launched and later withdrawn a rice- and vegetable-based pudding with a chutney mix for evening snacking called 4 O’Clock Tiffin earlier this decade.) Private labels of large retailers like the Future group (Tasty Treat) have gained some traction with their lower price tags — some of them claim to have grown 15 per cent in the last one year. <br />PRICE:-<br />The price if the product costs Rs 15 for 80 gm.<br />FEATURES OF THE PRODUCT<br />It’s a noodles which contains wheat , rice , ragi, corn and also has heath maker masala packet with power minerals which is very nutritious in nature and prove fruit full to the children as well as adults.<br />ADVERSTISMENT OF THE PRODUCT IN THE MARKET AND OUR UNDERSTANDING FROM IT.<br />From the launching date the product has been successfully advertised in the market from radio, TV, print adds, hoardings, bill boards.<br />The advertisement has been successfully carried out now also in order to get a good position of the product in the market and create dominance over the existing brand. Some of their ads include:-<br />,[object Object]](https://image.slidesharecdn.com/presentationon-101019015517-phpapp02/85/Presentation-on-1-320.jpg)
