Based on three months data where advertisement design been at the peak at the same time volume done by designers were too high. A bifurcation made on one of the error categories named "Misinterpretation (misinterpreting instructions given from client)"they are: Will Based errors and Skill Based errors

2. REDUCTION IN MISINTERPRETATION ERROR CATEGORY
FOR
BANGALORE GANNETT PRINT
DURATION: May’20 to June’20
Initiated By,
P Aishwarya Priyadarshini (2761)
Junior Quality Analyst

3. Problem Statement:
Month New Orders Error count Quality (in %)
Dec’19 5344 12 99.78
Jan’20 4596 28 99.39
Feb’20 4801 19 99.60
Month 2adpro Customer/2adpro
Dec’19 11 1
Jan’20 24 4
Feb’20 9 10
Reason Why Misinterpretation category chosen:
 In Last three months, almost error count from Misinterpretation category nearly equal compared to other top error
categories namely Edits not carried out/ Design Instruction/Typos
 Designers are getting difficult in identifying/understanding instructions.
 Focusing on Customer/2adpro which had continuous increase where we need to find whether it’s a miss out from
Customer/Sales Rep instruction given.
Error category Dec’19 Jan’20 Feb’20
Design Instructions 16 21 22
Edits not carried out 25 31 21
Misinterpretation 12 28 19
Typos 13 25 17
Error count split-up in Misinterpretation category: Ownership split-up in Misinterpretation category:

4. Dec’19 to Feb’20 error count from Bangalore Gannett Print orders:
28
39
17
12
20
30
32
36
44
28
33
30
34
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13
Month New Orders Unique Error count Quality (in %)
Dec’19 5344 98 98.17
Jan’20 4596 145 96.85
Feb’20 4801 124 97.42

5. 15
25
12 13
21
31
28
25
22 21
19
17
Design Instructions Edits not carried out Misinterpretation Typos
Dec'19
Jan'20
Feb'20
These are the top
four error
categories came
consecutively in last
three months
Top 4 Error categories from last three months:
Observation:
1. On further bifurcation, we see top error category “Edits not carried out” to be in top most except February month.
2. Also, Design Instruction and Misinterpretation error count to equal for past three months.
3. Out of these four category, except Misinterpretation category other three error categories comes under SLA
Error category Error count (Dec’19 to Feb’20)
Design Instructions 59
Edits not carried out 77
Misinterpretation 59
Typos 55

6. STAGE 1
•Bifurcate skill and will based population, for this we are adding an additional column named
“GANNETT-Print Misinterpretation type” in our Revision Analysis Report.
STAGE 2
•Identify where most of the people falls and segregate them week wise and communicate to
team to be in caution.
•NOTE: In upcoming slides segregation done month wise
STAGE 3
•Will based errors can be again bifurcated in terms of type of shipping and miss out from QC
immediately taken care by Leads/CSE.
STAGE 4
•Skill based errors can be again bifurcated in terms of communication and copy. 5 Why’s
session will be done.
STAGE 5
•Reduction in Misinterpretation category- Observed for next two months.
Outline of this activity for Misinterpretation Error category:

7. GANNETT-Print Misinterpretation
type
Will Based
Hasty/ Delay Shipping
(Est. time </> Eff. time)
Negligence from QC
Skill Based
Communication
Incorrect message
conveyed/Incorrectly
understood by designer
Incorrect / Confused
instruction from sales rep
Copy
Instruction carried as a copy
Extra copy added
Controllable
measurements could
be taken under skill
based type
Classification of GANNETT-Print Misinterpretation type:
To be taken care by
Gannett team
Leads/CSE under
will based

8. Overall errors from Misinterpretation category in Dec’19:
Dec'19
Job no Revised/New order
Revision
round Est time Eff time Level D2C/Non-D2C
PJS8041412 New order 1 1:30:00 3:08:05 8 D2C
GNE8004437 New order 1 1:10:00 0:45:10 8 D2C
ASO8008022 Revised 2 0:10:00 0:21:36 2 D2C
PJS7805310 Revised 8 0:10:00 0:35:10 2 D2C
BCC8013643 New order 1 0:30:00 1:12:40 5 D2C
GNE8028540 New order 1 0:30:00 0:46:21 5 D2C
GNE8040103 New order 1 3:00:00 4:08:50 13 D2C
BCC8055239 New order 1 0:50:00 2:22:12 7 Non-D2C
VVI8027701 New order 1 1:10:00 0:56:00 8 Non-D2C
BCC8065350 New order 1 0:13:00 0:12:14 3 D2C
BCC8065161 New order 1 1:10:00 1:10:34 8 D2C
GMW8067961 Revised 2 0:15:00 0:04:54 3 D2C
Observation:
1. Out of 12 errors, 9 are from new orders.
2. Though maximum orders crosses estimated time level still error continued.
3. Levels in between 2-5 are of 50% of the total error contribution

9. Classification of Misinterpretation type in Dec’19:
Observation:
1. We see will based type to be maximum in number.
2. Delay in shipping occurred despite it crossed estimated time.
3. In three Quality Check jobs, two jobs was done by same QC person .
NOTE: Threshold for Delay/Hasty shipping considers to be minimum limit of 10 minutes from estimated time
Job Vs
classification
type
Misinterpretation Type
Under Will based-
sub-type
Under Skill based- Poor
communication
Under Skill based-
Instruction as copy/ extra
copy added
PJS8041412 Will Based Delay Shipping
GNE8004437 Will Based Hasty Shipping
ASO8008022 Will Based Delay Shipping
PJS7805310 Will Based Delay Shipping
BCC8013643 Will Based Delay Shipping
GNE8028540 Skill Based Extra copy added
GNE8040103 Skill Based Extra copy added
BCC8055239 Will Based Negligence by QC
VVI8027701 Will Based Negligence by QC
BCC8065350 Skill Based Extra copy added
BCC8065161 Will Based Negligence by QC
GMW8067961 Will Based Hasty Shipping

10. Overall errors from Misinterpretation category in Jan’20:
Observation:
1. We see that levels from 2-5 has totally 21 errors out of 28 in the stack.
2. Maximum jobs are from Revisions.
3. Also, new order error contributes around 46% of total 28 errors.
Jan'20
Job no Revised/New order
Revision
round Est time Eff time Level D2C/Non-D2C
ETN8069259 New order 1 0:20:00 0:08:36 4 D2C
BCC8065727 Revised 3 0:15:00 0:18:13 3 D2C
ASO8079661 New order 1 0:10:00 0:08:28 2 D2C
CEC8076286 New order 1 1:15:00 3:04:12 8 D2C
WOO8087520 Revised 4 0:15:00 0:24:30 3 D2C
ETN8084573 Revised 3 0:40:00 1:13:24 6 D2C
FSA8098293 New order 1 0:15:00 0:09:56 3 D2C
VVI8094576 New order 1 0:28:00 1:57:39 5 D2C
FSA8098348 Revised 2 0:16:00 0:23:26 4 D2C
GSC8093317 Revised 4 0:10:00 0:33:48 2 D2C
BPC8084320 New order 1 1:30:00 3:05:50 8 D2C
STA8106146 New order 1 0:20:00 0:19:08 4 D2C
GMW8106729 Revised 2 0:15:00 0:09:24 3 D2C
STA8106146 Revised 2 0:10:00 0:24:25 2 D2C
ETN8112383 Revised 3 0:07:00 0:10:24 2 D2C
CEC8109590 Revised 3 0:20:00 0:30:08 4 D2C
VVI8107236 Revised 2 1:15:00 1:33:46 8 D2C
VVI8110837 New order 1 0:15:00 0:32:55 3 Non-D2C
ASO8119947 New order 1 0:45:00 0:52:54 6 D2C
WOO8119568 Revised 2 0:25:00 0:35:41 4 D2C
BCC8125598 New order 1 0:25:00 0:25:28 4 D2C
TWM8124742 New order 1 0:30:00 1:06:26 5 D2C
GNE8040501 Revised 6 0:20:00 0:43:25 4 D2C
PJS8129764 New order 1 1:00:00 1:27:56 7 D2C
PJS8126611 Revised 2 0:35:00 0:40:53 5 D2C
CEC8132411 New order 1 1:15:00 1:28:53 8 D2C
CEC8131887 Revised 2 0:08:00 0:06:29 2 D2C
FSA8129853 Revised 3 0:30:00 0:55:00 5 D2C

11. Classification of Misinterpretation type in Jan’20:
Observation:
1. We see that, January month had maximum number of errors, been a rush/peak period, we got 28 defects in this Misinterpretation error
category
2. Out of 28, we segregated 17 as Skill based type; on further classification “communication” prone to be the maximum in numbers.
3. Also, in skill based sub type, jobs from “extra copy added” classification has a similar pattern either designer retaining old copy from
existing InDesign file submitted or entering extra letter/symbol/word from keyboard used.
NOTE: Threshold for Delay/Hasty shipping considers to be minimum limit of 10 minutes from estimated time
Job Vs classification
type
Misinterpretation Type
Under Will based- sub-
type
Under Skill based- Poor
communication
Under Skill based- Instruction as
copy/ extra copy added
ETN8069259 Skill Based Sales Rep
BCC8065727 Skill Based Extra copy added
ASO8079661 Skill Based Incorrectly understood by designer
CEC8076286 Will Based Delay Shipping
WOO8087520 Skill Based Incorrectly understood by designer
ETN8084573 Will Based Delay Shipping
FSA8098293 Skill Based Incorrectly understood by designer
VVI8094576 Will Based Delay Shipping
FSA8098348 Skill Based Incorrectly understood by designer
GSC8093317 Will Based Delay Shipping
BPC8084320 Will Based Delay Shipping
STA8106146 Skill Based Extra copy added
GMW8106729 Skill Based Incorrectly understood by designer
STA8106146 Will Based Delay Shipping
ETN8112383 Skill Based Incorrectly understood by designer
CEC8109590 Skill Based Incorrectly understood by designer
VVI8107236 Skill Based
Incorrect message conveyed by
designer
VVI8110837 Will Based Negligenceby QC
ASO8119947 Skill Based Extra copy added
WOO8119568 Skill Based Incorrectly understood by designer
BCC8125598 Skill Based Extra copy added
TWM8124742 Will Based Delay Shipping
GNE8040501 Skill Based Sales Rep
PJS8129764 Skill Based Extra copy added
PJS8126611 Skill Based Incorrectly understood by designer
CEC8132411 Skill Based Instruction as copy
CEC8131887 Skill Based Sales Rep
FSA8129853 Skill Based Extra copy added

12. Overall errors from Misinterpretation category in Feb’20:
Observation:
1. Maximum are from New orders.
2. Also, levels from 2 to 5 all went without QC which contributes 52% of total 19 errors.
3. This month(Feb’20) has a highest number of contribution errors, from the ownership as “Customer/2adpro”. This should
be conveyed to customer/client of Gannett about miss out occurred.
Feb'20
Job no Revised/Neworder Revision round Est time Eff time Level D2C/Non-D2C
PDL8137875 New order 1 0:12:00 0:26:09 3 D2C
FSA8138434 Revised 2 0:15:00 0:25:13 3 D2C
CEC8139292 New order 1 1:45:00 1:52:49 9 D2C
WOO8145736 Revised 4 2:00:00 1:25:21 10 D2C
WOO8155736 New order 1 1:20:00 0:56:04 8 D2C
FSA8158327 New order 1 1:15:00 1:57:02 8 Non-D2C
GLN8158149 New order 1 0:55:00 1:10:54 7 D2C
BCC8161663 New order 1 0:40:00 1:29:48 6 Non-D2C
BPC8165835 New order 1 0:15:00 0:12:58 3 D2C
FSA8176382 New order 1 0:15:00 0:09:40 3 D2C
CEC8175094 New order 1 0:15:00 0:18:39 3 D2C
CEC8171215 Revised 2 0:25:00 0:27:14 4 D2C
VVI8184933 New order 1 0:25:00 0:42:47 4 D2C
SJR8189159 New order 1 0:25:00 0:28:03 4 D2C
VTM8188310 New order 1 0:40:00 0:44:56 6 D2C
ASO8196207 New order 1 0:20:00 0:29:45 4 D2C
GNE8196039 New order 1 1:30:00 2:16:10 8 Non-D2C
ASO8182184 New order 1 0:07:00 0:08:22 2 D2C
ASO8178558 New order 1 0:40:00 1:25:09 6 Non-D2C

13. Classification of Misinterpretation type in Feb’20:
Observation:
1. Around 95% of the errors falls under Skill based type.
2. There are 7 errors occurred due to communication gap from Sales Rep.
3. Also, designers have understood/misinterpreted the customer given instructions which leads 6 errors for this month.
NOTE: Threshold for Delay/Hasty shipping considers to be minimum limit of 10 minutes from estimated time
Job Vs
classification
type
Misinterpretation Type
Under Will based-
sub-type
Under Skill based- Poor
communication
Under Skill based-
Instruction as copy/ extra
copy added
PDL8137875 Skill Based Sales Rep
FSA8138434 Skill Based
Incorrectly understood by
designer
CEC8139292 Skill Based Extra copy added
WOO8145736 Skill Based Sales Rep
WOO8155736 Skill Based Sales Rep
FSA8158327 Skill Based
Incorrectly understood by
designer
GLN8158149 Will Based Delay Shipping
BCC8161663 Skill Based Sales Rep
BPC8165835 Skill Based Extra copy added
FSA8176382 Skill Based
Incorrectly understood by
designer
CEC8175094 Skill Based Instruction as copy
CEC8171215 Skill Based
Incorrectly understood by
designer
VVI8184933 Skill Based Sales Rep
SJR8189159 Skill Based
Incorrectly understood by
designer
VTM8188310 Skill Based Extra copy added
ASO8196207 Skill Based
Incorrectly understood by
designer
GNE8196039 Skill Based Instruction as copy
ASO8182184 Skill Based Sales Rep
ASO8178558 Skill Based Sales Rep

14. Comparison based on publisher wise:
Publisher Vs Classification Will Based Skill Based
Ashland 1 5
Beaver County 1 1
Bucks Courier 3 4
Cape Cod 1 6
Erie 1 2
Fort Smith - 6
Lexington NC 1 -
McAllen - 1
New Bedford 1 1
New England 1 4
Peoria 2 2
Pontiac - 1
Spartanburg 1 -
Springfield - 1
Victorville 3 2
West Palm 1 1
Wooster OH - 4
Worcester 1 -
Observation:
1. Skill Based type errors contributes around 69% excluding duplicate values.
2. Bucks courier and Cape Cod had topped in the list in sum of both will and skill based type .
3. Cape cod and Forth Smith has got maximum of 6 skill based type errors each.
4. Ashland, Bucks courier, New England and Victorville always contributes errors in each month.
Publisher/Month Dec'19 Jan'20 Feb'20
Ashland 1 2 3
Beaver County - 1 1
Bucks Courier 4 2 1
Cape Cod - 4 3
Erie - 3 -
Fort Smith - 3 3
Lexington NC - - 1
McAllen - - 1
New Bedford - 2 -
New England 3 1 1
Peoria 2 2 -
Pontiac - - 1
Spartanburg - 1 -
Springfield - - 1
Victorville 1 3 1
West Palm 1 1 -
Wooster OH - 2 2
Worcester - 1 -

15. Will Based type:
Will Based
Designer Name Delay Shipping count
Selena Shirley (tb978) 2
Tanuj Das (b1039) 1
Sinchana K V (B1056) 1
Hemalatha M (b1055) 1
Amal Antony (B1040) 1
Karthik V J (b995) 1
Tamil Selvan S (b1037) 1
Lokanath Nayak (B702) 1
VIGNESH KUMAR J (b1063) 1
Pradeep Giri (b986) 1
Rahul P (b972) 1
Designer Name Hasty Shipping count
SANKAR G (b1045) 1
Lokanath Nayak (B702) 1
Designer Name Negligence by QC count
Nischitha N (b948) 2
Purushotham Rao K (B1058) 1
Sari P K (b971) 1
Suggestion:
1. On focusing quality, delay in shipping must be regularized, where most of them fall.
2. Would recommend Leads/CSE to have separate counseling for Designer: Selena Shirley (tb978) to cope up in shipping.
3. Would recommend Designer Nischitha N (b948) not to continue for Quality check in upcoming.

16. Skill Based type- (a)Communication:
Job no. Sales Rep email id
PDL8137875 Judy Sweitzer jsweitzer@pontiacdailyleader.com
WOO8145736 201 LBECKMAN@THE-DAILY-RECORD.COM
WOO8155736 215 BPOLEN@THE-DAILY-RECORD.COM
BCC8161663 Luttmann Lisa lluttmann@theintell.com
VVI8184933 Lisa Woodhart lwoodhart@vvdailypress.com
ASO8182184 and
ASO8178558
604 cdrotleff@times-gazette.com
GNE8040501 Cynthia Varetimos cvaretimos@capecodonline.com
CEC8131887 Steven Morse smorse@wickedlocal.com
Skill Based
Designer Name Incorrect message conveyed by designer
Pradeep Giri (b986) 1
Designer Name Incorrectly understood by designer
Amal Antony (B1040) 3
Selena Shirley (tb978) 2
Vignesh Kumar J (b1063) 2
Bhargav Vedullapalli (B1077) 1
SANKAR G (b1045) 1
Frederic Franco (b998) 1
Vignesh K (2750) 1
Nischitha N (b948) 1
Vijayakumar T (B1046) 1
Rahul P (b972) 1
Sanchaita Saha (b731) 1
Suggestion:
1. For Gannett team:
Designers: Selena Shirley (tb978) and Vignesh Kumar J (b1063) will be on observation in upcoming weeks. If still error
continues, will have a 5 Why’s session to each individual who are in consecutive error track.
2. For Customer/Sales Rep:
Above mentioned Sales Rep need to be communicated where the flaw/gap/miss out occurred. In detail ,explanation against job
has been given in Reason Analysis Report.

17. Skill Based type- (b)Copy:
Skill Based
Designer Name Extra copy added
Santhoshh Saravana Maheswaran (b1036) 1
Yogeswaran A (b1047) 1
Sinchana K V (B1056) 1
Basudev Moharana (B1057) 1
Karthik V J (b995) 1
Bhargav Vedullapalli (B1077) 1
Sari P K (b971) 1
Chitta Ranjan (B660) 1
Vignesh K (2750) 1
Harish R (b658) 1
Athul Prasannan (b949) 1
Harsh Prabha (b934) 1
Designer Name Instruction as copy
Amal Antony (B1040) 1
Prasanna A (i428) 1
Karthik V J (b995) 1
Suggestion:
1. Would recommend all above mentioned designers need to be cautious in while typing keyboard.
2. Designer: Karthik V J (b995) will be under observation in upcoming weeks. If still error continues, will have a 5 Why’s session to
each individual who are in consecutive error track.

18. Measurements further in May’20-June’20:
 On daily basis, Gannett Print Misinterpretation type would be segregated and shared to Leads/CSE.
 Will Based type –separate session to be run by Leads and follow-up from Leads would be taken for records.
 Skill Based type-
 Error screenshots from Misinterpretation category will be shared for designers/QC.
 5 Whys? For designers/QC will be done on-spot in the floor in guidance with Leads.
 Announce other team members to be in caution.
 Would suggest to run a SOP assessment for designers.