1. What Is Content Marketing?
Useful content should be at the
core of your marketing
– Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly defined
audience — and, ultimately, to
drive profitable customer action.
2. How Competitive Intelligence
Can Help You Improve Your
Content Marketing
Legal content marketing is undoubtedly central to 21st-century marketing, especially
for small and medium firms who cannot call upon the big budgets and in-house
marketing departments of the big names with their well-known brands.
A range of important principles is well established to ensure that your content
marketing is effective to start with. The use of good keywords, the relevance of your
content, the deployment of great images and videos, the provision of good backlinks
and of course the technical SEO of the site or sites carrying your content are all
important.
3. 6 Must-Haves That Copywriters
Should Consider In 2019
– When you search for help and advice
online as a copywriter, you’ll usually
find jargon-heavy articles about SEO
and ranking and whatnot (which you
should still definitely read). However,
regardless of the fancy analytics and
technical stuff, the main component
of your writing will always be
storytelling – how you present your
purpose to your audience.
4. How To Use Music To Boost Your Business
Since the beginning of time,
sound has always been a part of
human existence. It has played a
great role in making us aware of
what is happening around and
awakening our senses from
within. Over time, we have
managed to harness the use of
sound by creating rhythmic
music for our pleasure. Also,
businesses are increasingly using
music to enhance their brands
by using catchy melodies that
consumers can easily identify
with.
5. How A Good Content Strategy
Can Enable Law Firms To Offer
More Flexible Working
■ In an age when work-life balance is more of an issue than ever, finding ways to
make this possible is as important for law firms as anyone else and flexible
working benefits both employees and their employers.
■ Times have changed a lot in the legal profession as in so many others. A key fact of
working life today is that Britons not only work more hours on average than their
European counterparts, but also it is the norm for households to have two or more
working people.
■ With 76.1 per cent of the UK working-age population in employment – the highest
levels since records began in 1971 – the reality is that for millions, juggling work
and home life is a challenge. This is particularly true for couples with dependent
children
6. LEARN 07 CONTENT WRITING
STRATEGIES OF SUCCESSFUL WRITERS
• 1. Finding a suitable brand voice
• 2. Providing a unique angle
• 3. Creating an eye-catching headline
• 4. Conducting research before acting
• 5. Providing value to the audience
• 6. Referencing and link-building
• 7. Formatting your content8.
7. GIVE YOUR BUSINESS AN
EDGE WITH
NEUROMARKETING
We all know that when people say
one thing it’s quite possible that they
mean another. “I’m fine!” in the UK is
a particular favourite.
Now, if we were to strap them to a lie
detector test, we’d know the answer
once the needle lost control and
started scribbling chaotically.
Neuromarketing works according to
the same principle.
8. TOP 8 CONTENT MARKETING AGENCIES WITH
CREATIVE CASE STUDIES IN LONDON
• CONTENT MARKETING IS AN INSEPARABLE PART OF DIGITAL MARKETING STRATEGIES. IT WILL BECOME EVEN
MORE IMPORTANT IN THE NEAR FUTURE BECAUSE CUSTOMERS WANT MORE AND MORE INFORMATIVE AND
ENGAGING CONTENT. MOST IMPORTANTLY, IT BUILDS TRUST IN YOUR BUSINESS AND MAKES IT EASIER FOR YOU TO
ATTRACT POTENTIAL CLIENTS. THEREFORE, WE CREATED A LIST OF THE TOP 8 CONTENT MARKETING AGENCIES IN
LONDON TO HELP YOUR SELECTION PROCESS.
9. 5 BEST WRITING TOOLS FOR
DIGITAL MARKETERS
1. BLOG POST IDEA GENERATOR
2. GOOGLE KEYWORD PLANNER
3. GRAMMARLY
4. CANVA
5. UPWORK
10. Why Video Should Be Integral To Your Content Marketing
Strategy?
As good marketers, we can’t ignore our target
audience’s daily media consumption habits. Instead,
we should use this information to improve our
marketing tactics. In this article, we’ll explore why
video should be a part of your content marketing
strategy, and how to make an impact with campaigns
based around video content.