This slide only about cadbury .It shows how this company start up and how will the promote the brand and products .If you have a suggestions you can comment! Thank You!

1. Presented by,
Yamuna

2. • Type  Cadbury UK Limited
• Owned  Mondellez International
• Founder  John cadbury
• Headquarters  Uxbridge, London ,UK.
• Number of employess  1,40,000 (2014)
• Area  more than 70 countries

3. slogan
Working together to create brands
people love

4. HISTROY
• In 1831  John cadbury was started a shop
sold a tea and coffee and home made drinking
chocolate.
• early 1840  Cadbury made in a facory in
bridge street sold variety of cocoa & drinking
chocolates.

5. • 1847  parter with his brother Benjamin
• After that company known as “Cadbury
Brothers”

6. • In 1878 acuquired with Bournbrook estate
renamed a Bournvile & opened the Bournville
factory.
• 1897 introduced Milk chocolate bars.
• In 1899 become a Privated Limited company.

7. Scheweppes merger
• In 1969,
- Until 2008

8. Schweppes demerger
• May 2008 schweppes demerged with
Cadbury
• december 2008 cadbury was sell its
Australian beverage unit to Asahi Breweries

9. Rebrand
• Renamed  19th December 2002
• first  cadbury’s After  cadbury

10. PRODUCTS

12. Some UK products,
1914 1938 1970
1908 1929

13. In1948, In 1875,
In 1995 (relaunced 2009& 11)
In 2012,
In 1985,

14. 1992 2014
2010 1905 1987

15. 2011 1958
2014 2009 1920

16. in India ,
• Founded  19 July 1948
• Headquarter  Mumbai ,India
• Key people  Anand Kripalu (MD)
• Number of employees  3000

17. • Cadbury India fully owned subsidy of
Inc.
• On 21 april 2014, Cadbury India changed to
Mondelez India Foods Limited.

18. • Cadbury tie up with BPL Mobile for SMS
vending sevices in 2003

19. Cadbury
productsin
India

20. PRODUCTS CATAGORIES
• Chocolate cofectionery
• Beverages
• Biscuits
• Gums
• Candy

21. Chocolate cofectionery,

22. (1948)
• For children  2008.

23. Biscuits (2011)
- Globally in 1912

24. Gums (2007)

25. Candy
• Halls  2003

26. Some Key brands
• Cadbury Dairy Milk (1948)
• bournvita (1948)
• 5 star (1969)
• Perk(1996)
• Celebrations (on festival )

27. Cont….
• Hall’s
• Eclairs
• Bubbaloo bubble gums
• Tang
• Oreo

28. Cadbury with Competitor’s

29. SWOT anaylisis
• Strength
– Wide distribution channel
– High quality products
– Positioning
• Weakenss :
– Lack of rural distribution

30. • Opportunities:
– Rural markets
– New Taste
• Threats :
– Cost and price increase
– Health consciousness on the rise

31. bitter days,
Cadbury crisis
• Cadbury crisis in 2003 complaints of worm
infestation in cadbury dairy milk chocolate
bars.

32. Regain the loyalty,
• Cadbury’s roped in Brand ambassador
“Amitabh Bachcan” in 2004