The interview is the place where any company can win against any talent competitor. Win your candidates by being fast. Win them by being smooth. Win them by making them feel special. Win them by letting them experience the best of your company and your brand at every step in their candidate journey. Win by design. Companies who are great at this are intentional about it and leave nothing to chance. They masterfully design each step in the candidate journey and ensure their people, systems, and processes support the intended experience. And you can do it too. We’ll show you how.
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Candidate Experience: A Better Candidate Experience, By Design
1. A Better Candidate Experience, By Design
Kirsten Davidson Naba Ahmed
With: Moderated by:
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Candidate Experience
Webinar Series
2. LinkedIn connects the world's professionals to make them more productive and
successful. With more than 610+ million members worldwide, including executives
from every Fortune 500 company, LinkedIn is the world's largest professional
network on the Internet. They are community focused on helping you realize your
definition of success.
3. Click on the Questions panel to interact
with the presenters
https://www.humanresourcestoday.com/webinar-series/candidate-experience/
https://www.recruitingbrief.com/webinar-series/candidate-experience/
4. About Kirsten Davidson
As a senior partner at Employera, Kirsten leads a multi-disciplinary team of employer branding, candidate
experience design and employee engagement experts who focus on helping companies attract, hire and keep the
right people. Her team has helped companies across many industries redesign their candidate experience in order
to fill roles faster and improve candidate perception. Prior to Employera, she was head of employer brand at
Glassdoor, where she designed best practices and consulted on the use of the platform, cultural evolution, and
organizational change to improve employer reputation for brands global brands.
About Naba Ahmed
Naba went to Cal Poly, San Luis Obispo and majored in Journalism and minored in Integrated Marketing
Communications. After working as Editor-in-Chief at the campus newspaper, she became interested in developing
content across multiple platforms, and now works as a Content Marketing Specialist at Aggregage, providing some of
the most interesting thought-leaders across a wide variety of industries with a space to celebrate the diversity, depth,
and experience of their professional cultures, personalities, and passions.
Candidate Experience
Webinar Series
7. 80%–90% of talent say a positive or negative
candidate experience can change their minds
about a role or company.
Recruiting Brief, 2019
Employera
8. Nearly 60% of job seekers have had a
poor candidate experience, and 72%
haves shared their experience on online
employer review sites such as
Glassdoor.
LinkedIn
Employera
9. You can’t authentically represent your brand if
you don’t intentionally design an
experience that represents your brand
Employera
12. Make the business case
Employera
• Fill your open roles faster
• Improve your offer acceptance rate
• Positively influence candidate perception of your organization
• Improve the caliber of your candidate pool
• More strongly convey the career opportunities at your organization
• Create a more efficient and productive experience for your internal hiring teams
15. Employera
See what gaps emerge in the
candidate's journey and where there
are opportunities to improve
Insights
Learn about the candidate and their
experience, along with the current
processes, people, and systems that
influence the current experience
Discovery
Co-create solutions that improve the
candidate's experience and designate
roles and responsibilities
Co-Design
Pilot quickly and gather feedback
from your users to make
improvements and iterate
Pilot & Iterate
People-centered approach
22. Employera
Co-design
• Interviewer 1-
pager: Process,
R&R,
expectations
• Candidate prep
packet
• “Just in time”
emails - key
things to do
• Scheduling
automation
• Communications
plan
• Interviewer
training
• Deliver on
candidate
experience
commitment
• Improve feedback
form, automate
process
• Streamline
decision process
• Close the loop
with candidate -
Candidate
checklist
• Communications
plan
• Alignment on
salary band
during intake
• Reduce number
of approvals
needed
• Deliver on
candidate
experience
commitment
• Deliver on candidate
experience
commitment
• Communications plan
• Process and timeframe
alignment with other
departments
• Intake
template/process
• Hiring Manager
1-pager: outlines
Candidate
experience,
expectations,
processes,
timelines R&R,
candidate checklist