This document outlines a webinar on using artificial intelligence and machine learning to inspire authentic human conversation in recruitment. The webinar will discuss how AI can be used to strategically target talent through predictive signals and position matching. It will also explore how AI can help recruiters better understand talent profiles through social intelligence and increase response rates using hyper-personalization and optimized outreach. The webinar aims to go beyond buzzwords and demonstrate practical applications of AI for recruitment and candidate engagement.

1. Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human
Conversation (and Power Higher Response Rates)
Susanna Frazier Shelley Trout
With: Moderated by:
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Webinar will begin:
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Click on the Questions panel to
interact with the presenters
www.recruitingbrief.com/webinar-series/technical-recruiting
www.humanresourcestoday.com/webinar-series/technical-recruiting

3. About Susanna Frazier
Susanna Frazier is an innovative Talent Acquisition and Management Leader that’s “Fluent in Business, Talent, &
Technology.” Susanna has an IT Staffing Recruitment foundation and focused experience in cutting-edge industries
like digital media, entertainment, & technology. She’s carved out a niche for building corporate sourcing functions from
the ground up − and is currently doing so as the Head of Strategic Sourcing at Universal Music Group. Susanna’s also
an HR Tech Advisor at SeekOut and Uncommon, an International Speaker, the Founder of Sourcers Who Code… &
the first ever two-time SourceCon Hackathon Champion!
You can find and connect with Susanna at @ohsusannamarie!
About Shelley Trout
Shelley went to UC Berkeley and majored in Anthropology & Archaeology. After working at the Center of Digital
Archaeology, she became fascinated with digital representations of personality and culture, and now leads Webinar
Production at Aggregage, providing some of the most interesting thought-leaders across a wide variety of industries with
a space to celebrate the diversity, depth, and experience of their professional cultures, personalities, and passions.

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Overview
• Beyond the Buzzwords
• AI for Recruitment
• AI for Candidate Engagement
• Q&A
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artificial Intelligence (AI)
a machine’s ability to have
human-like intelligence

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
Artificial Intelligence (AI)
a machine’s ability to have
human-like intelligence
Machine Learning (ML)
a type of AI that provides
a machine with the ability
to learn from inference

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What is AI for Recruiting?
“AI is designed to streamline or automate some part of the
recruiting workflow, especially repetitive, high-volume tasks.”
− Ideal.com
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Examples of AI for Recruiting
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation
− Man + Machine: The Fundamentals of AI for Recruiting

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Ways to Inspire Authentic Human Conversation
(and Power Higher Response Rates)
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Ways to Inspire Authentic Human Conversation
(and Power Higher Response Rates)
• Strategically target talent
• Better understand talent profiles
• Increase response rates
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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How to Use AI to Strategically Target Talent
• Predictive signals
• Position matching
• Automated sourcing
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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How to Use AI to Understand Talent Profiles
• Social intelligence
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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How to Use AI to Increase Response Rates
• Hyper-personalization
• Optimized outreach times
• Automated drip campaign sequences
Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Beyond the Buzzwords: Using Artificial Intelligence +
Machine Learning to Inspire Authentic Human Conversation

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Q&A
Shelley Trout
With: With:
Head of Strategic Sourcing, Universal Music Group
LinkedIn page: linkedin.com/in/ohsusannamarie
Twitter ID: @ohsusannamarie
Website: ohsusannamarie.com
www.recruitingbrief.com/webinar-series/technical-recruiting
www.humanresourcestoday.com/webinar-series/technical-recruiting
Susanna Frazier
Editor, Human Resources Today & Recruiting Brief
LinkedOn page: linkedin.com/in/shelleytrout
Twitter ID: @hrposts/ @recruitingbrief
Website: aggregage.com