SlideShare a Scribd company logo
1 of 9
Persona Marketing: How To Speak to the Right People by Katie Smith
Persona Marketing: How To Speak to the Right People by Katie Smith
Persona Marketing: How To Speak to the Right People by Katie Smith
Persona Marketing: How To Speak to the Right People by Katie Smith
Persona Marketing: How To Speak to the Right People by Katie Smith
Persona Marketing: How To Speak to the Right People by Katie Smith
Persona Marketing: How To Speak to the Right People by Katie Smith
Persona Marketing: How To Speak to the Right People by Katie Smith
Persona Marketing: How To Speak to the Right People by Katie Smith

More Related Content

More from Michael Jans Advisory

7 critical digital marketing trends for insurance agents & brokers in 2017
7 critical digital marketing trends for insurance agents & brokers in 20177 critical digital marketing trends for insurance agents & brokers in 2017
7 critical digital marketing trends for insurance agents & brokers in 2017Michael Jans Advisory
 
The Future of Insurance: How to Market to Millennials
The Future of Insurance: How to Market to MillennialsThe Future of Insurance: How to Market to Millennials
The Future of Insurance: How to Market to MillennialsMichael Jans Advisory
 
21 ways to get more policies per client
21 ways to get more policies per client21 ways to get more policies per client
21 ways to get more policies per clientMichael Jans Advisory
 
Boost your closing ratio: 23 easy techniques to turn more prospects into insu...
Boost your closing ratio: 23 easy techniques to turn more prospects into insu...Boost your closing ratio: 23 easy techniques to turn more prospects into insu...
Boost your closing ratio: 23 easy techniques to turn more prospects into insu...Michael Jans Advisory
 
Insurance Marketing To The Modern Consumer
Insurance Marketing To The Modern ConsumerInsurance Marketing To The Modern Consumer
Insurance Marketing To The Modern ConsumerMichael Jans Advisory
 
Marketing to Millennials, ACOR Event
Marketing to Millennials, ACOR EventMarketing to Millennials, ACOR Event
Marketing to Millennials, ACOR EventMichael Jans Advisory
 
Grow 35% per year Organically! by Mike Mathisen
Grow 35% per year Organically! by Mike MathisenGrow 35% per year Organically! by Mike Mathisen
Grow 35% per year Organically! by Mike MathisenMichael Jans Advisory
 
How I Went from 1 Million to 8 Million in Only 3 Years by Paul West
How I Went from 1 Million to 8 Million in Only 3 Years by Paul WestHow I Went from 1 Million to 8 Million in Only 3 Years by Paul West
How I Went from 1 Million to 8 Million in Only 3 Years by Paul WestMichael Jans Advisory
 
NPS®: The Most Important Question in Service by Patrick Daigle
NPS®: The Most Important Question in Service by Patrick DaigleNPS®: The Most Important Question in Service by Patrick Daigle
NPS®: The Most Important Question in Service by Patrick DaigleMichael Jans Advisory
 
How To Put Your Niches On Autopilot by Matt Davis
How To Put Your Niches On Autopilot by Matt DavisHow To Put Your Niches On Autopilot by Matt Davis
How To Put Your Niches On Autopilot by Matt DavisMichael Jans Advisory
 
Technology & Today’s Agency
: What You Need to Know by Rick Fox
Technology &  Today’s Agency
: What You Need to Know by Rick FoxTechnology &  Today’s Agency
: What You Need to Know by Rick Fox
Technology & Today’s Agency
: What You Need to Know by Rick FoxMichael Jans Advisory
 
How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...
How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...
How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...Michael Jans Advisory
 
How We Maintain a 98% Retention Rate - Kathy Ramirez
How We Maintain a 98% Retention Rate  - Kathy RamirezHow We Maintain a 98% Retention Rate  - Kathy Ramirez
How We Maintain a 98% Retention Rate - Kathy RamirezMichael Jans Advisory
 
7 Steps to Building a Culture of High Performers - Maggie Hubbell
7 Steps to Building a Culture of High Performers - Maggie Hubbell7 Steps to Building a Culture of High Performers - Maggie Hubbell
7 Steps to Building a Culture of High Performers - Maggie HubbellMichael Jans Advisory
 
4 Steps to Growth...and Never Selling on Price Again by Neil Robertson
4 Steps to Growth...and Never Selling on Price Again by Neil Robertson4 Steps to Growth...and Never Selling on Price Again by Neil Robertson
4 Steps to Growth...and Never Selling on Price Again by Neil RobertsonMichael Jans Advisory
 
Five Ways to Win The Loyalty of The Most Profitable Insurance Clients
Five Ways to Win The Loyalty of The Most Profitable Insurance ClientsFive Ways to Win The Loyalty of The Most Profitable Insurance Clients
Five Ways to Win The Loyalty of The Most Profitable Insurance ClientsMichael Jans Advisory
 

More from Michael Jans Advisory (20)

7 critical digital marketing trends for insurance agents & brokers in 2017
7 critical digital marketing trends for insurance agents & brokers in 20177 critical digital marketing trends for insurance agents & brokers in 2017
7 critical digital marketing trends for insurance agents & brokers in 2017
 
The Future of Insurance: How to Market to Millennials
The Future of Insurance: How to Market to MillennialsThe Future of Insurance: How to Market to Millennials
The Future of Insurance: How to Market to Millennials
 
13 ways to get a 97% retention
13 ways to get a 97% retention13 ways to get a 97% retention
13 ways to get a 97% retention
 
21 ways to get more policies per client
21 ways to get more policies per client21 ways to get more policies per client
21 ways to get more policies per client
 
Boost your closing ratio: 23 easy techniques to turn more prospects into insu...
Boost your closing ratio: 23 easy techniques to turn more prospects into insu...Boost your closing ratio: 23 easy techniques to turn more prospects into insu...
Boost your closing ratio: 23 easy techniques to turn more prospects into insu...
 
Insurance Lead Generation Overload
Insurance Lead Generation OverloadInsurance Lead Generation Overload
Insurance Lead Generation Overload
 
Insurance Marketing To The Modern Consumer
Insurance Marketing To The Modern ConsumerInsurance Marketing To The Modern Consumer
Insurance Marketing To The Modern Consumer
 
Marketing to Millennials, ACOR Event
Marketing to Millennials, ACOR EventMarketing to Millennials, ACOR Event
Marketing to Millennials, ACOR Event
 
Grow 35% per year Organically! by Mike Mathisen
Grow 35% per year Organically! by Mike MathisenGrow 35% per year Organically! by Mike Mathisen
Grow 35% per year Organically! by Mike Mathisen
 
ACOR Planning with Sarah Green
ACOR Planning with Sarah GreenACOR Planning with Sarah Green
ACOR Planning with Sarah Green
 
How I Went from 1 Million to 8 Million in Only 3 Years by Paul West
How I Went from 1 Million to 8 Million in Only 3 Years by Paul WestHow I Went from 1 Million to 8 Million in Only 3 Years by Paul West
How I Went from 1 Million to 8 Million in Only 3 Years by Paul West
 
NPS®: The Most Important Question in Service by Patrick Daigle
NPS®: The Most Important Question in Service by Patrick DaigleNPS®: The Most Important Question in Service by Patrick Daigle
NPS®: The Most Important Question in Service by Patrick Daigle
 
How To Put Your Niches On Autopilot by Matt Davis
How To Put Your Niches On Autopilot by Matt DavisHow To Put Your Niches On Autopilot by Matt Davis
How To Put Your Niches On Autopilot by Matt Davis
 
Technology & Today’s Agency
: What You Need to Know by Rick Fox
Technology &  Today’s Agency
: What You Need to Know by Rick FoxTechnology &  Today’s Agency
: What You Need to Know by Rick Fox
Technology & Today’s Agency
: What You Need to Know by Rick Fox
 
How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...
How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...
How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...
 
How We Maintain a 98% Retention Rate - Kathy Ramirez
How We Maintain a 98% Retention Rate  - Kathy RamirezHow We Maintain a 98% Retention Rate  - Kathy Ramirez
How We Maintain a 98% Retention Rate - Kathy Ramirez
 
7 Steps to Building a Culture of High Performers - Maggie Hubbell
7 Steps to Building a Culture of High Performers - Maggie Hubbell7 Steps to Building a Culture of High Performers - Maggie Hubbell
7 Steps to Building a Culture of High Performers - Maggie Hubbell
 
4 Steps to Growth...and Never Selling on Price Again by Neil Robertson
4 Steps to Growth...and Never Selling on Price Again by Neil Robertson4 Steps to Growth...and Never Selling on Price Again by Neil Robertson
4 Steps to Growth...and Never Selling on Price Again by Neil Robertson
 
Five Ways to Win The Loyalty of The Most Profitable Insurance Clients
Five Ways to Win The Loyalty of The Most Profitable Insurance ClientsFive Ways to Win The Loyalty of The Most Profitable Insurance Clients
Five Ways to Win The Loyalty of The Most Profitable Insurance Clients
 
Mending The Broken Promise
Mending The Broken PromiseMending The Broken Promise
Mending The Broken Promise
 

Recently uploaded

BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxcollette15
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 

Recently uploaded (20)

BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization