4 Steps to Growth...and Never Selling on Price Again by Neil Robertson

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Michael Jans Advisory

Marketing

Agency Revolution
4 Steps to
Growth... and
Never Selling On
Price Again
Neil Robertson
of Robertson Insurance &
Risk Management

No Relationship Value
Zero Passion
Pricing Focused
AR
Obstacles
Acquiring Staff

Passionate Culture
Move From Price
Ready for growth
AR
the goal
Team Protection

AR
STEP 1 - LEAD
Lead by serving, and earn the
right to be something other than
their boss.

STEP 2
BUILD THE RIGHT
CULTURE
Move
Quickly
Create A Safe
Environment
Find The
Why
Be Clear Hire Better Train Well

AR
Training Room & Commercial Team
Workspace

DON'T BE AN
INSURANCE
AGENT
"Thesooneryoustopbeinganinsurance
agent- thebetter." - UmbertoFedeli
STEP 3

VALUE WHAT WE DO AND RESPECT IT
UNDERSTAND THAT PRICE & COVERAGE
DOES NOT DIFFERENTIATE YOU FROM
THE COMPETITION
ALWAYS REMEMBER PEOPLE BUY FOR
THEIR REASONS, NOT YOURS
WE DUG DEEP TO UNDERSTAND THE
SALES PROCESS
Action Steps

1. PROSPECTQUALIFICATION
2. BUILDRAPPORT
3. EDUCATETHEPROSPECT
4. CLOSETHESALE
Our Sales Process

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