Get 11 Growth Hacks for More Insurance Leads, Better Leads... With Massive ROI

1. © 2015 Agency Revolution, All Rights Reserved

2. © 2015 Agency Revolution, All Rights Reserved
Lead Generation Overload:
Get 11 Growth Hacks for More Leads,
Better Leads… With Massive ROI

3. © 2015 Agency Revolution, All Rights Reserved
Remember, this is a‘live’ webinar.
You can type your questions here.

4. © 2015 Agency Revolution, All Rights Reserved
Introducing: Michael Jans,
President and CEO,
Agency Revolution.

5. © 2015 Agency Revolution, All Rights Reserved
Introducing: Jill Berroth
Professional Services,
Agency Revolution.

6. © 2015 Agency Revolution, All Rights Reserved

7. © 2015 Agency Revolution, All Rights Reserved
Thank you to our industry partners

8. © 2015 Agency Revolution, All Rights Reserved
Thank you to our sponsor

9. © 2015 Agency Revolution, All Rights Reserved
Lead Generation Overload:
Get 11 Growth Hacks for More Leads,
Better Leads… With Massive ROI

10. © 2015 Agency Revolution, All Rights Reserved
+Delight
At Every Stage in the Process
Attract Convert Optimize Retain
The ACOR + Marketing Model
Prospects Buyers Clients PromotersLeads
C O RA

11. © 2015 Agency Revolution, All Rights Reserved
Convert
C
Optimize
O
Retain
R
Attract
A
$$$$
$$$
$$
$Cost
Value
Leverage
Wealth and
Equity
Reliable Income
New Income
Future Income

12. © 2015 Agency Revolution, All Rights Reserved
Vision for this webinar
Reliably generate high quality, pre-motivated leads
Can be easily implemented without major investment in
staff & execution
Deliver a high 80/20 ROI

13. © 2015 Agency Revolution, All Rights Reserved
Common Obstacles
Lacks a clear model
to organize digital
marketing
Too many“digital
distractions”
(what really works?!?!)
Lack tactical path &
plan on what to do

14. © 2015 Agency Revolution, All Rights Reserved

15. © 2015 Agency Revolution, All Rights Reserved
Expand footprint, grow“top of funnel”
Engage customers in reachable marketplace
Promote consistency of brand

16. © 2015 Agency Revolution, All Rights Reserved
Deepen customer relationships
Deliver intimate, meaningful communications
Create & strengthen perceived relationship

17. © 2015 Agency Revolution, All Rights Reserved
Strengthen brand understanding to
marketplace, community
Engage customers, provide meaningful information
Drive“top of funnel”traffic, generate quote requests

18. © 2015 Agency Revolution, All Rights Reserved
11 Growth Hacks
0
25
50
75
100
April May June July

19. © 2015 Agency Revolution, All Rights Reserved
Lost Soul Campaign
Do:
be authentic
use marketing automation to
automatically reach out to them

20. © 2015 Agency Revolution, All Rights Reserved
Sample Message

21. © 2015 Agency Revolution, All Rights Reserved
Referral Program2
N P+ P+ P+ R=
Nurture + Program+ Promotion +Persona = Referrals
5 Quick Tips:
Triple Your Referrals in 6 Months or Less

22. © 2015 Agency Revolution, All Rights Reserved
Referrals Per Customer

23. © 2015 Agency Revolution, All Rights Reserved
Google Review Campaign3
Don’t:
use a computer in your office
try to trick Google e-blast your customers

24. © 2015 Agency Revolution, All Rights Reserved
Google Review Campaign3
Do:
use a drip campaign to
your VIP customers and
raving fans
ask people to do help
ask people to be authentic
show your gratitude
trigger their memory
with suggestions:
“what do you like
most?”

25. © 2015 Agency Revolution, All Rights Reserved

26. © 2015 Agency Revolution, All Rights Reserved
Lost Lead Warming Campaign4
Do:
use marketing automation to
reach out to them immediately
nurture them
for one year
use marketing automation to reach
out to them at 5 and/or 11 months

27. © 2015 Agency Revolution, All Rights Reserved
Lost 60%?
Lead
Won 40%? Welcome Kit Sequence
Lost Lead Warming Sequence

28. © 2015 Agency Revolution, All Rights Reserved
Email Sample

29. © 2015 Agency Revolution, All Rights Reserved
Food &
Beverage
Vendor
Custom Website Niche Pages5

30. © 2015 Agency Revolution, All Rights Reserved
Brewery &
Micro Brewery

31. © 2015 Agency Revolution, All Rights Reserved
Marinas, Boat
Dealers and
Yacht Clubs

32. © 2015 Agency Revolution, All Rights Reserved
Motorcycle

33. © 2015 Agency Revolution, All Rights Reserved
Blog at Least Once Weekly6
Who Are You Targeting?
Keep It Relevant
Find Reliable Sources

34. © 2015 Agency Revolution, All Rights Reserved
Create Original Content for Download7
Builds your authority
Creates Trust
Increases Your Funnel

35. © 2015 Agency Revolution, All Rights Reserved

36. © 2015 Agency Revolution, All Rights Reserved
VS.
Website is a Responsive Design8

37. © 2015 Agency Revolution, All Rights Reserved

38. © 2015 Agency Revolution, All Rights Reserved
SEO9
Search Engine Optimization
Backlinks from trusted sites

39. © 2015 Agency Revolution, All Rights Reserved
NAP
(consistent name, address,
local phone # on every page)

40. © 2015 Agency Revolution, All Rights Reserved
Refresh
website
content
monthly

41. © 2015 Agency Revolution, All Rights Reserved
Active Social Media Posting10
6 Pure Content
3 Personal
1 Offer
Use a
balanced
posting
formula

42. © 2015 Agency Revolution, All Rights Reserved
Source: Social Examiner Online
• Facebook
• LinkedIn
• Twitter

43. © 2015 Agency Revolution, All Rights Reserved
LinkedIn Pulse & Groups11

44. © 2015 Agency Revolution, All Rights Reserved
Monitor your posts

45. © 2015 Agency Revolution, All Rights Reserved
Bonus Tool
Insurance Lead Generator

46. © 2015 Agency Revolution, All Rights Reserved
1
2
3

47. © 2015 Agency Revolution, All Rights Reserved
Lost Soul Campaign
Referral Program2
Google Review Campaign3
Lost Lead Warming Campaign4
Custom Website Niche Pages5
Blog at Least Once Weekly6

48. © 2015 Agency Revolution, All Rights Reserved
Create Original Content for Download7
Website is a Responsive Design8
SEO9
Active Social Media Posting10
LinkedIn Pulse & Groups11

49. © 2015 Agency Revolution, All Rights Reserved
Action Items
1. Check Your Email- Replay of today’s Webinar
3. Download your Free Insurance Lead Generator Tool
2. Download the slides on Slideshare
4. Select 3 Items To Implement Today with Your Team
5. Don’t forget to register for next months Webinar:
Boost Your Closing Ratio: 23 Easy Ways To Turn More
Prospects Into Customers

50. © 2015 Agency Revolution, All Rights Reserved