SlideShare a Scribd company logo
1 of 16
Download to read offline
@agatestudio
What is
Marketing?
Andrew
A summary from:
Principle of Marketing 14th ed
Publishing
Agate Studio
@agatestudio
What is Marketing?
It is not about telling and selling anymore
Marketing is:
managing profitable customer relationship
@agatestudio
Marketing Process
@agatestudio
UNDERSTANDING THE MARKETPLACE AND
CUSTOMER NEEDS, WANTS, AND DEMANDS
Step I
@agatestudio
Understanding:
• Needs, wants and demands
– Needs?
– Wants?
– Demands?
• Market offerings
– Market offerings?
– Marketing myopia
• Customer-perceived Value & Satisfaction
• Exchanges and Relationships
• Markets
@agatestudio
DESIGN A CUSTOMER DRIVEN
MARKETING STRATEGY
Step II
@agatestudio
Marketing Strategy
• What customer will we serve?
– Segmenting & Targeting
• How can we serve these customer best?
– Differentiate & Positioning
“Some people think of marketing management
as finding as many customers as possible and
increasing demand. But marketing managers
know that they cannot serve all customers in
every way. By trying to serve all customers, they
may not serve any customers well”. Kotler,
Phillip.
@agatestudio
INTEGRATED MARKETING PLAN &
PROGRAM
Step III
@agatestudio
Marketing Mix
• Product
– What is the need-satisfying market offering?
• Price
– How much to charge for the offering?
• Place
– How it will make the offering available to target
customers?
• Promotion
– How to communicate the offering and persuade the
customers of its merits?
@agatestudio
BUILDING PROFITABLE CUSTOMER
RELATIONSHIP
Step IV
@agatestudio
Customer Value and Satisfaction
Ritz – Carlton
Without ever asking, they seem to
know that you’re allergic to peanuts
and want a king-size bed, a non-
allergenic pillow, the blinds open
when you arrive, and breakfast with
decaffeinated coffee in your room.
Each day, hotel staffers—from those
at the front desk to those in
maintenance and housekeeping—
discreetly observe and record even
the smallest guest preferences.
@agatestudio
Profitable Customer Relationship
Progressive Insurance
It asks prospective customers a series
of screening questions to determine if
they are right for the firm. If they’re
not, Progressive will likely tell them,
“You might want to go to Allstate.” A
marketing consultant explains: “They’d
rather send business to a competitor
than take on unprofitable customers.”
@agatestudio
CAPTURE VALUE FROM CUSTOMER
TO CREATE PROFIT & CUST. EQUITY
Part V
@agatestudio
Capturing Value
• Creating Customer Loyalty and Retention
– Customer Lifetime Value?
• Growing Share of Customer
– Share of Customer?
• Building Customer Equity
– Customer Equity?
@agatestudio
Pulling it All Together
What is Marketing? by Andrew

More Related Content

What's hot

Why choose a pr agency
Why choose a pr agencyWhy choose a pr agency
Why choose a pr agencyVO Group
 
Selling Your Business - The Successful Sell Side Engagement Process
Selling Your Business - The Successful Sell Side Engagement ProcessSelling Your Business - The Successful Sell Side Engagement Process
Selling Your Business - The Successful Sell Side Engagement ProcessMidMarket Capital Advisors, LLC
 
Cover Letter_2015 (Send)
Cover Letter_2015 (Send)Cover Letter_2015 (Send)
Cover Letter_2015 (Send)Caley Hayes
 
The Ten Commandments To Be Successful Selling Cars
The Ten Commandments To Be Successful Selling CarsThe Ten Commandments To Be Successful Selling Cars
The Ten Commandments To Be Successful Selling CarsRobert Wiesman
 
How to close more sales - tips from Vicente E. Garcia, fan of SAP and HP
How to close more sales - tips from Vicente E. Garcia, fan of SAP and HPHow to close more sales - tips from Vicente E. Garcia, fan of SAP and HP
How to close more sales - tips from Vicente E. Garcia, fan of SAP and HPMrViceGarcia
 
Principles of sales wendy sales plan-refection
Principles of sales    wendy sales plan-refectionPrinciples of sales    wendy sales plan-refection
Principles of sales wendy sales plan-refectionTommy Docks
 
Defining and approaching your target audience
Defining and approaching your target audienceDefining and approaching your target audience
Defining and approaching your target audienceanna barton
 
KLIKX - Advertising & PR Solutions - Company Profile
KLIKX - Advertising & PR Solutions - Company Profile KLIKX - Advertising & PR Solutions - Company Profile
KLIKX - Advertising & PR Solutions - Company Profile Samad Aslam Khan
 
TOTAL Promotions
TOTAL PromotionsTOTAL Promotions
TOTAL PromotionsEric Herman
 
Inpace Management Services Limited
Inpace Management Services LimitedInpace Management Services Limited
Inpace Management Services LimitedINPACE
 
Enabling complex B2B sales with PR and content marketing
Enabling complex B2B sales with PR and content marketingEnabling complex B2B sales with PR and content marketing
Enabling complex B2B sales with PR and content marketingMatt Wilkinson
 
Pinacom media limited company profile.pdf
Pinacom media limited   company  profile.pdfPinacom media limited   company  profile.pdf
Pinacom media limited company profile.pdfPinacomMediaLimited
 
How to Create Buyer Personas and Do Customer Discovery
How to Create Buyer Personas and Do Customer DiscoveryHow to Create Buyer Personas and Do Customer Discovery
How to Create Buyer Personas and Do Customer DiscoveryME Consulting
 
Why Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItWhy Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItME Consulting
 
Sport Sponsoring Dead Or Alive.Pptx
Sport Sponsoring Dead Or Alive.PptxSport Sponsoring Dead Or Alive.Pptx
Sport Sponsoring Dead Or Alive.PptxAlbert Smit
 
Buyer Personas: Why They Matter and How to Create Them
Buyer Personas: Why They Matter and How to Create ThemBuyer Personas: Why They Matter and How to Create Them
Buyer Personas: Why They Matter and How to Create ThemME Consulting
 
The Arrogant Entrepreneur
The Arrogant EntrepreneurThe Arrogant Entrepreneur
The Arrogant EntrepreneurMARY MALASZEK
 
How to Develop a Marketing Strategy
How to Develop a Marketing StrategyHow to Develop a Marketing Strategy
How to Develop a Marketing StrategyME Consulting
 

What's hot (20)

Why choose a pr agency
Why choose a pr agencyWhy choose a pr agency
Why choose a pr agency
 
Selling Your Business - The Successful Sell Side Engagement Process
Selling Your Business - The Successful Sell Side Engagement ProcessSelling Your Business - The Successful Sell Side Engagement Process
Selling Your Business - The Successful Sell Side Engagement Process
 
Cover Letter_2015 (Send)
Cover Letter_2015 (Send)Cover Letter_2015 (Send)
Cover Letter_2015 (Send)
 
The Ten Commandments To Be Successful Selling Cars
The Ten Commandments To Be Successful Selling CarsThe Ten Commandments To Be Successful Selling Cars
The Ten Commandments To Be Successful Selling Cars
 
Profile for events
Profile for eventsProfile for events
Profile for events
 
How to close more sales - tips from Vicente E. Garcia, fan of SAP and HP
How to close more sales - tips from Vicente E. Garcia, fan of SAP and HPHow to close more sales - tips from Vicente E. Garcia, fan of SAP and HP
How to close more sales - tips from Vicente E. Garcia, fan of SAP and HP
 
Principles of sales wendy sales plan-refection
Principles of sales    wendy sales plan-refectionPrinciples of sales    wendy sales plan-refection
Principles of sales wendy sales plan-refection
 
Defining and approaching your target audience
Defining and approaching your target audienceDefining and approaching your target audience
Defining and approaching your target audience
 
KLIKX - Advertising & PR Solutions - Company Profile
KLIKX - Advertising & PR Solutions - Company Profile KLIKX - Advertising & PR Solutions - Company Profile
KLIKX - Advertising & PR Solutions - Company Profile
 
TOTAL Promotions
TOTAL PromotionsTOTAL Promotions
TOTAL Promotions
 
Inpace Management Services Limited
Inpace Management Services LimitedInpace Management Services Limited
Inpace Management Services Limited
 
Enabling complex B2B sales with PR and content marketing
Enabling complex B2B sales with PR and content marketingEnabling complex B2B sales with PR and content marketing
Enabling complex B2B sales with PR and content marketing
 
Pinacom media limited company profile.pdf
Pinacom media limited   company  profile.pdfPinacom media limited   company  profile.pdf
Pinacom media limited company profile.pdf
 
How to Create Buyer Personas and Do Customer Discovery
How to Create Buyer Personas and Do Customer DiscoveryHow to Create Buyer Personas and Do Customer Discovery
How to Create Buyer Personas and Do Customer Discovery
 
Why Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItWhy Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop It
 
Empire Marketing Credentials LinkedIn
Empire Marketing Credentials LinkedInEmpire Marketing Credentials LinkedIn
Empire Marketing Credentials LinkedIn
 
Sport Sponsoring Dead Or Alive.Pptx
Sport Sponsoring Dead Or Alive.PptxSport Sponsoring Dead Or Alive.Pptx
Sport Sponsoring Dead Or Alive.Pptx
 
Buyer Personas: Why They Matter and How to Create Them
Buyer Personas: Why They Matter and How to Create ThemBuyer Personas: Why They Matter and How to Create Them
Buyer Personas: Why They Matter and How to Create Them
 
The Arrogant Entrepreneur
The Arrogant EntrepreneurThe Arrogant Entrepreneur
The Arrogant Entrepreneur
 
How to Develop a Marketing Strategy
How to Develop a Marketing StrategyHow to Develop a Marketing Strategy
How to Develop a Marketing Strategy
 

Similar to What is Marketing? by Andrew

Developing a customer marketing program
Developing a customer marketing programDeveloping a customer marketing program
Developing a customer marketing programHelena Wasserman
 
Business & Marketing Fundamentals
Business & Marketing FundamentalsBusiness & Marketing Fundamentals
Business & Marketing FundamentalsTycoon
 
Cadillac Standards for Excellence
Cadillac Standards for ExcellenceCadillac Standards for Excellence
Cadillac Standards for ExcellenceTracy Hill
 
Retail marketing strategies from Middle East Retail Forum
Retail marketing strategies from Middle East Retail ForumRetail marketing strategies from Middle East Retail Forum
Retail marketing strategies from Middle East Retail ForumMichael Leander
 
Low Cost Marketing 1. Le 3 regole di base
Low Cost Marketing 1. Le 3 regole di baseLow Cost Marketing 1. Le 3 regole di base
Low Cost Marketing 1. Le 3 regole di baseManager.it
 
How to Increase Foodservice Sales at Retail
How to Increase Foodservice Sales at RetailHow to Increase Foodservice Sales at Retail
How to Increase Foodservice Sales at RetailPatrick Benasillo
 
Justin Cannon's Presentation at Mumbrella's B2B Marketing Summit
Justin Cannon's Presentation at Mumbrella's B2B Marketing SummitJustin Cannon's Presentation at Mumbrella's B2B Marketing Summit
Justin Cannon's Presentation at Mumbrella's B2B Marketing SummitMaurizio Zanotti
 
Lecture no.1 introduction to marketing
Lecture no.1 introduction to marketingLecture no.1 introduction to marketing
Lecture no.1 introduction to marketingAsad Ali
 
Analyzing market needs
Analyzing market needsAnalyzing market needs
Analyzing market needsyumikokanzaki
 
principles-of-marketing1-1286188982-phpapp02-converted.pptx
principles-of-marketing1-1286188982-phpapp02-converted.pptxprinciples-of-marketing1-1286188982-phpapp02-converted.pptx
principles-of-marketing1-1286188982-phpapp02-converted.pptxHarisMirza17
 
5 ideal customer intimacy strategies that never fail
5 ideal customer intimacy strategies that never fail5 ideal customer intimacy strategies that never fail
5 ideal customer intimacy strategies that never failDeskXpand
 
What Is A Customer Profile
What Is A Customer ProfileWhat Is A Customer Profile
What Is A Customer ProfileTwentyTwo Agency
 
How to Start a Successful Small Business: Tips to Startup Entrepreneurs
How to Start a Successful Small Business: Tips to Startup EntrepreneursHow to Start a Successful Small Business: Tips to Startup Entrepreneurs
How to Start a Successful Small Business: Tips to Startup EntrepreneursPowerHomeBiz.com
 

Similar to What is Marketing? by Andrew (20)

River Mist1
River Mist1River Mist1
River Mist1
 
Developing a customer marketing program
Developing a customer marketing programDeveloping a customer marketing program
Developing a customer marketing program
 
Business & Marketing Fundamentals
Business & Marketing FundamentalsBusiness & Marketing Fundamentals
Business & Marketing Fundamentals
 
Cadillac Standards for Excellence
Cadillac Standards for ExcellenceCadillac Standards for Excellence
Cadillac Standards for Excellence
 
7ps (1)
7ps (1)7ps (1)
7ps (1)
 
Retail marketing strategies from Middle East Retail Forum
Retail marketing strategies from Middle East Retail ForumRetail marketing strategies from Middle East Retail Forum
Retail marketing strategies from Middle East Retail Forum
 
Fwd: FW: TQM
Fwd: FW: TQMFwd: FW: TQM
Fwd: FW: TQM
 
Low Cost Marketing 1. Le 3 regole di base
Low Cost Marketing 1. Le 3 regole di baseLow Cost Marketing 1. Le 3 regole di base
Low Cost Marketing 1. Le 3 regole di base
 
Marketing Excellence
Marketing ExcellenceMarketing Excellence
Marketing Excellence
 
How to Increase Foodservice Sales at Retail
How to Increase Foodservice Sales at RetailHow to Increase Foodservice Sales at Retail
How to Increase Foodservice Sales at Retail
 
10 steps for Marketing Plan
10 steps for Marketing Plan10 steps for Marketing Plan
10 steps for Marketing Plan
 
Justin Cannon's Presentation at Mumbrella's B2B Marketing Summit
Justin Cannon's Presentation at Mumbrella's B2B Marketing SummitJustin Cannon's Presentation at Mumbrella's B2B Marketing Summit
Justin Cannon's Presentation at Mumbrella's B2B Marketing Summit
 
Lecture no.1 introduction to marketing
Lecture no.1 introduction to marketingLecture no.1 introduction to marketing
Lecture no.1 introduction to marketing
 
Analyzing market needs
Analyzing market needsAnalyzing market needs
Analyzing market needs
 
principles-of-marketing1-1286188982-phpapp02-converted.pptx
principles-of-marketing1-1286188982-phpapp02-converted.pptxprinciples-of-marketing1-1286188982-phpapp02-converted.pptx
principles-of-marketing1-1286188982-phpapp02-converted.pptx
 
5 ideal customer intimacy strategies that never fail
5 ideal customer intimacy strategies that never fail5 ideal customer intimacy strategies that never fail
5 ideal customer intimacy strategies that never fail
 
7ps.pdf
7ps.pdf7ps.pdf
7ps.pdf
 
What Is A Customer Profile
What Is A Customer ProfileWhat Is A Customer Profile
What Is A Customer Profile
 
How to Start a Successful Small Business: Tips to Startup Entrepreneurs
How to Start a Successful Small Business: Tips to Startup EntrepreneursHow to Start a Successful Small Business: Tips to Startup Entrepreneurs
How to Start a Successful Small Business: Tips to Startup Entrepreneurs
 
CIM1.pptx
CIM1.pptxCIM1.pptx
CIM1.pptx
 

More from Agate Studio

Digital Coloring by Raksa
Digital Coloring by RaksaDigital Coloring by Raksa
Digital Coloring by RaksaAgate Studio
 
Computational Advertising by Icha
Computational Advertising by IchaComputational Advertising by Icha
Computational Advertising by IchaAgate Studio
 
Freemium conceptanalytics leemarvin
Freemium conceptanalytics leemarvinFreemium conceptanalytics leemarvin
Freemium conceptanalytics leemarvinAgate Studio
 
Game Programming Pattern by Restya
Game Programming Pattern by RestyaGame Programming Pattern by Restya
Game Programming Pattern by RestyaAgate Studio
 
Community Management by Yudhit
Community Management by YudhitCommunity Management by Yudhit
Community Management by YudhitAgate Studio
 
[Habli] tds agustus
[Habli] tds agustus[Habli] tds agustus
[Habli] tds agustusAgate Studio
 
Wp quality bar tedy
Wp quality bar   tedyWp quality bar   tedy
Wp quality bar tedyAgate Studio
 
Lee marvin pitching-hacks
Lee marvin pitching-hacksLee marvin pitching-hacks
Lee marvin pitching-hacksAgate Studio
 
Emotiv EPOC by Neneng
Emotiv EPOC by NenengEmotiv EPOC by Neneng
Emotiv EPOC by NenengAgate Studio
 
Aksi – Koneksi – Deviasi by Valent
Aksi – Koneksi – Deviasi by ValentAksi – Koneksi – Deviasi by Valent
Aksi – Koneksi – Deviasi by ValentAgate Studio
 
MMO Design Architecture by Andrew
MMO Design Architecture by AndrewMMO Design Architecture by Andrew
MMO Design Architecture by AndrewAgate Studio
 
How to Persuade People by Dave
How to Persuade People by DaveHow to Persuade People by Dave
How to Persuade People by DaveAgate Studio
 
Eddie supersmash goodminton
Eddie   supersmash goodmintonEddie   supersmash goodminton
Eddie supersmash goodmintonAgate Studio
 
Satriyo digital audio gears
Satriyo   digital audio gearsSatriyo   digital audio gears
Satriyo digital audio gearsAgate Studio
 
Yinan heroes of-the_strom
Yinan   heroes of-the_stromYinan   heroes of-the_strom
Yinan heroes of-the_stromAgate Studio
 
Advanced encryption standard (aes) epul
Advanced encryption standard (aes)   epulAdvanced encryption standard (aes)   epul
Advanced encryption standard (aes) epulAgate Studio
 
Real Time Framework by Tonny
Real Time Framework by TonnyReal Time Framework by Tonny
Real Time Framework by TonnyAgate Studio
 
Unity Camera & Simple Image Editing by Puthut
Unity Camera & Simple Image Editing by PuthutUnity Camera & Simple Image Editing by Puthut
Unity Camera & Simple Image Editing by PuthutAgate Studio
 
Hibernate by Jason
Hibernate by JasonHibernate by Jason
Hibernate by JasonAgate Studio
 

More from Agate Studio (20)

Digital Coloring by Raksa
Digital Coloring by RaksaDigital Coloring by Raksa
Digital Coloring by Raksa
 
Computational Advertising by Icha
Computational Advertising by IchaComputational Advertising by Icha
Computational Advertising by Icha
 
Freemium conceptanalytics leemarvin
Freemium conceptanalytics leemarvinFreemium conceptanalytics leemarvin
Freemium conceptanalytics leemarvin
 
Game Programming Pattern by Restya
Game Programming Pattern by RestyaGame Programming Pattern by Restya
Game Programming Pattern by Restya
 
Community Management by Yudhit
Community Management by YudhitCommunity Management by Yudhit
Community Management by Yudhit
 
[Habli] tds agustus
[Habli] tds agustus[Habli] tds agustus
[Habli] tds agustus
 
Wp quality bar tedy
Wp quality bar   tedyWp quality bar   tedy
Wp quality bar tedy
 
Toku DB by Aswin
Toku DB by AswinToku DB by Aswin
Toku DB by Aswin
 
Lee marvin pitching-hacks
Lee marvin pitching-hacksLee marvin pitching-hacks
Lee marvin pitching-hacks
 
Emotiv EPOC by Neneng
Emotiv EPOC by NenengEmotiv EPOC by Neneng
Emotiv EPOC by Neneng
 
Aksi – Koneksi – Deviasi by Valent
Aksi – Koneksi – Deviasi by ValentAksi – Koneksi – Deviasi by Valent
Aksi – Koneksi – Deviasi by Valent
 
MMO Design Architecture by Andrew
MMO Design Architecture by AndrewMMO Design Architecture by Andrew
MMO Design Architecture by Andrew
 
How to Persuade People by Dave
How to Persuade People by DaveHow to Persuade People by Dave
How to Persuade People by Dave
 
Eddie supersmash goodminton
Eddie   supersmash goodmintonEddie   supersmash goodminton
Eddie supersmash goodminton
 
Satriyo digital audio gears
Satriyo   digital audio gearsSatriyo   digital audio gears
Satriyo digital audio gears
 
Yinan heroes of-the_strom
Yinan   heroes of-the_stromYinan   heroes of-the_strom
Yinan heroes of-the_strom
 
Advanced encryption standard (aes) epul
Advanced encryption standard (aes)   epulAdvanced encryption standard (aes)   epul
Advanced encryption standard (aes) epul
 
Real Time Framework by Tonny
Real Time Framework by TonnyReal Time Framework by Tonny
Real Time Framework by Tonny
 
Unity Camera & Simple Image Editing by Puthut
Unity Camera & Simple Image Editing by PuthutUnity Camera & Simple Image Editing by Puthut
Unity Camera & Simple Image Editing by Puthut
 
Hibernate by Jason
Hibernate by JasonHibernate by Jason
Hibernate by Jason
 

Recently uploaded

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?Searchable Design
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
DGTLmart : Digital Solutions for 4X Growth
DGTLmart  : Digital Solutions for 4X GrowthDGTLmart  : Digital Solutions for 4X Growth
DGTLmart : Digital Solutions for 4X Growthcsear2019
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 

Recently uploaded (20)

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
DGTLmart : Digital Solutions for 4X Growth
DGTLmart  : Digital Solutions for 4X GrowthDGTLmart  : Digital Solutions for 4X Growth
DGTLmart : Digital Solutions for 4X Growth
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 

What is Marketing? by Andrew