How to create the right sales funnel for your business?

2. MACIEJ GREŃ
HEAD OF BUSINESS
DEVELOPMENT

3. What is the most expensive service you've ever
bought?
Warm-up

4. Do you know that each day you are in
a sales funnel?
Telecom-providers case

5. How do they know
when to contact you?

6. Source: https://fitsmallbusiness.com/sales-funnel/

7. Source: https://fitsmallbusiness.com/sales-funnel/

8. Building the right sales
funnel for your
business

9. $ + + fit!

10. Best fit?
Know when to reject or let
the client go further

11. Reality?
Sell and worry later...

12. How to find fit?
● Know who to hunt
● Know who to reject
● Know when does
the client need the
desired impact?

13. Hunt!
Catch the right prey with proper tools

14. Choose the right target
Source: https://www.saleshacker.com/bant-sales-qualification-new-era/
Ideal Customer Profile
Persona

15. Prospecting
● Precise outreach performed
by sales person
● Use it to experiment your
offering
● Hard to scale and
expensive
Lead generation
● Wide and automatic
reach
● Use it to scale your sale
● Requires very good
qualification process

16. Reject!
GrowBots rejected all prospects who rescheduled first demo call.
They saved more than 400 demo calls annually for real clients.

17. Reject!
● As soon as you can
● Be nice and polite
● Find as many
signals to reject as
you can

18. Onboarding ”Must” Value
when does the client need
the desired impact?

19. Workshop

22. Mat Gren
/maciejgren
mat@scalac.io