There comes a time in every business when start-up mode has to change. Using data and relying on information from others is imperative in taking a business to the next level. Everything should be about evidence marketing.

2. Arrogance = fear of
vulnerability
Impatience = fear of
lost opportunity
Self Sufficient = fear of
inadequacy
Greed= fear of not
having enough
Stubbornness = fear of
someone talking you
out of your ideas or
goals
Do you recognize yourself?
25/14/2015 Prepared by Market Directions
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3. • Because there is limited
resources, an unproven idea or
even an outrageous idea, the trait
that can pull the business through
is “arrogance” ---
– Its more than confidence
– Everyone around the arrogant
entrepreneur will be annoyed,
but
• That is what pulls the business
or idea through to the next level
• Starting out entrepreneur
should be arrogant in
order to
•- Champion her ideas
•- Stay focused
•- Jump over obstacles
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4. Enlightening
Heartbreaking
45/14/2015
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5. When
the
business
Gains
Traction
There are
customers
There is
growth
There is
processes
in place
There are
people to
work with
There are
adequate
resources
An entrepreneur must change
ARROGANCE into CONFIDENCE
55/14/2015
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6. Complete
control
Stubbornness
Impatience
with self and
others
Resistance to
change
Emotion, no
longer ‘gut’
instincts
65/14/2015
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7. There are
no
competitors
“If we
build it
they will
come”
Only “I”
know
how to
do itEverybody
will want
this
My way or
the
“highway”
This is
the best
idea ever
75/14/2015
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8. Get help from others
Make decisions with data, no longer emotion
Vision may need to be adjusted
Cooperate
Take a break
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9. • We have seen arrogant entrepreneurs become
confident and take their business to the next level--
where they experience growth, by
– Expanding their markets
– Selling more to current customers
– Developing new lines
• We have seen arrogant entrepreneurs stay arrogant
and
– Their business stagnates because
• They to do same thing they always did
• Do not understand the value of objective information
95/14/2015 Prepared by Market Directions
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10. Why does Market Directions write about
arrogance? ….. because….
• We want to help you take your business to the next level---
with sound evidence based marketing.
• When we work with you we want you to know that we “get
it”. ‘It’ being that giving up control and depending on others
knowledge is difficult.
– Market Directions
– Intelligence from you marketplace to gain new customers
• Let’s talk, Mary Malaszek, Principal
• 617-323-1862
• mary@marketdirectionsmr.com
• www.marketdirectionsmr.com
105/14/2015
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