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© Advanced Media Productions AdvMediaProductions.com Deep Understanding of Search Often Falls on Deaf Ears Louise Rijk Vice President of Marketing and Sales Advanced Media Productions Search Marketing Vs. Traditional Marketing
5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
© Advanced Media Productions AdvMediaProductions.com Why Search? Search Marketing Vs. Traditional Marketing: ,[object Object],[object Object],[object Object]
5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Types” of Search © Advanced Media Productions AdvMediaProductions.com Search Marketing Vs. Traditional Marketing:
Keywords © Advanced Media Productions AdvMediaProductions.com 1. Research and assign value 2. Selection and exclusion 3. Refine the list Search Marketing Vs. Traditional Marketing:
Keyword Tools © Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Marketing Vs. Traditional Marketing:
© Advanced Media Productions AdvMediaProductions.com Google Crawl Digital Asset Optimization: Hosted Content Search Marketing Vs. Traditional Marketing: Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images
© Advanced Media Productions AdvMediaProductions.com News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) Digital Asset Optimization: Posted Content Search Marketing Vs. Traditional Marketing: Posting
5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
© Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conversion Search Marketing Vs. Traditional Marketing:
5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
© Advanced Media Productions AdvMediaProductions.com Social Media Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Marketing Vs. Traditional Marketing:
© Advanced Media Productions AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Tips for Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Marketing Vs. Traditional Marketing:
Thank You! Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com Twitter: @AdvancedMedia © Advanced Media Productions AdvMediaProductions.com Search Marketing Vs. Traditional Marketing:

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Deep Understanding of Search Often Falls on Deaf Ears

  • 1. © Advanced Media Productions AdvMediaProductions.com Deep Understanding of Search Often Falls on Deaf Ears Louise Rijk Vice President of Marketing and Sales Advanced Media Productions Search Marketing Vs. Traditional Marketing
  • 2. 5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
  • 3.
  • 4. 5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
  • 5.
  • 6. Keywords © Advanced Media Productions AdvMediaProductions.com 1. Research and assign value 2. Selection and exclusion 3. Refine the list Search Marketing Vs. Traditional Marketing:
  • 7.
  • 8. © Advanced Media Productions AdvMediaProductions.com Google Crawl Digital Asset Optimization: Hosted Content Search Marketing Vs. Traditional Marketing: Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images
  • 9. © Advanced Media Productions AdvMediaProductions.com News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) Digital Asset Optimization: Posted Content Search Marketing Vs. Traditional Marketing: Posting
  • 10. 5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
  • 11.
  • 12. 5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
  • 13.
  • 14.
  • 15. Thank You! Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com Twitter: @AdvancedMedia © Advanced Media Productions AdvMediaProductions.com Search Marketing Vs. Traditional Marketing: